the cry goes out in hollywood: ‘get me mr. potato head’s agent!’ by lauren a.e. schuker
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The Cry Goes Out in Hollywood: ‘Get Me Mr. Potato Head’s Agent!’ By LAUREN A.E. SCHUKER. Tiffany Vidonish Feng Wang Brandi Thompson. Some of Hollywood’s Top A-list actors are now toys. Stretch Armstrong Big Wheel Risk Transformers Barbie. Asteroids G.I Joe Candy Land Monopoly - PowerPoint PPT PresentationTRANSCRIPT
Stretch Armstrong
Big Wheel Risk Transformer
s Barbie
Asteroids G.I Joe Candy Land Monopoly Battleship Mr. Potato Head
Mattel Inc,’s Barbie was just signed up to star in a live-action feature film by Creative Artists Agency
International Creative Management sparked a four-studio bidding war for a movie starring Asteroids
The William Morris Endeavor Entertainment LLC has signed toy stars such as G.I. Joe and the well known Hasbro game, Candy Land.
While stars such as Will Ferrell and Adam Sandler failed to draw crowds, action figures such as G.I. Joe and Transformers ruled the box office this summer
The second Transformer movie grossed over $833 million in the world-wide box office and hit merchandising revenues of $484 million
A popular question among studio executives is whether or a not a particular project is “toyetic”
This term refers to a concept that can lend itself into a toy, and whether the project will be able to sell tickets and merchandise
No recent project has been more toyetic than Transformers
“Transformers” has paved the way for toy stars and more and more producers are searching for the next big toy
Several projects are currently in the works including movie versions of the games Monopoly and Battleship
There have been numerous calls to The Ohio Art Co. in interest of acquiring the rights to Etch A Sketch for a stand-alone film based on the toy
Hollywood directors and actors are both eager to play a part in films
starring toys Will Smith and partner James
Lassiter – Risk Will Smith and James Lassiter – Big
Wheel TV show J.J. Abrams – Micronauts Brian Grazer – Stretch Armstrong Ridley Scott - Monopoly
The director of Star Trek firmly insists that anyone who now doubts a toy’s success will be soon proved wrong
Mr. Abrams is confident that once these films have been released, no one will question their star status
Young audience Less difficult search for talent Great films encourage higher
marketing business