the consumer consulting board at mrs online research congress
DESCRIPTION
The Consumer Consulting Board: How Online Customer Communities will reshape your business (by Thomas Troch and Sébastien Van Laere) at the MRS Online Research Congress in London (UK) on Thursday January 17, 2013.TRANSCRIPT
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@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
Insighting
Developing
Optimizing
Implementing
Business
Objectives
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@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
CHOOSING YOUR
Pilot Project
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@thomastroch @sebastienvl
Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!
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Internal
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Internal
@thomastroch @sebastienvl
Internal
@thomastroch @sebastienvl
Internal
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@thomastroch @sebastienvl
External
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@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
@thomastroch @sebastienvl
It’s an EVOLUTION,
not a REVOLUTION!
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Sharing
IS caring
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@thomastroch @sebastienvl
@thomastroch @sebastienvl
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara