Service as an Expertise

Placement, Training & Consulting Services

Placement 2014

WWW.STARKEYINTL.COM

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TABLE OF CONTENTS

INTRODUCING STARKEY INSTITUTE Statement of Ownership 2 New Paradigm for Service 3 Mrs. Starkey Shares her Service Vision 4 Starkey Mission Statement and History & Philosophy 5 Thirty Year Growth Milestones 6 Managemnet Tools: The Starkey Service Management System 7

SITE VISITS & CONSULTATION Site Visits for Private Homes and Estates 8 On Site Training and Education 9

PLACEMENT

Private Placement & Identifying the Right Candidate for You 10 Match Making Tools for Identifying Great Matches 11 Starkey Education and Placement Team 13 Household Management and Estate Management Search & 15 Terms, Definitions and Salaries

EDUCATION Private Service Management Tools 18 Service as a State of Mind 19 Household and Service Management Certification Programs 20 Provided at Starkey Program Curriculums Customized and Provided in Your Home

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Private Training Educators 23

PATRON STUDENT ASSISTANCE Restoring the Art non-profit for Patron Student Assistance 25

The Starkey Store 26 A Word From Our CEO & Founder 27

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STARKEY INTERNATIONAL INSTITUTE®

Celebrating 31 Years of “Service as an Expertise”

Our Starkey Staff

1350 Logan Street, Denver, Colorado USA 80203 Ph: (303)832-5510 or (800) 888-4904 Fax: (720) 420-6538 E-mail: services@starkeyintl.com www.starkeyintl.com © Starkey International Institute for Household Management®, Inc.

Approved and Regulated by the Division of Private Occupational School Board, Colorado Department of Higher Education January 2011 · Volume 22.010709GSA Contract# GS-02F-0166P

This Placement and Consulting Services Catalog This catalogue contains information about Starkey International, our Placement and Consulting Services, Private Service On-Site Visits, our service Management Tools for matching our Employers and Graduates, our Household Service Management Certificate Programs, and Starkey’s annual “Restoring the Art” conference. Starkey International publishes an Admissions Catalog for Potential Student information.

“The Ability to Render Genuine Service is a Rare Gift.”

– Mary Louise Starkey

Statement of Ownership

Starkey & Associates, Inc. a Colorado Corporation, was first created in January 1981 as a placement agency for household professionals. In November 1989, Starkey International Institute for Household Management®, Inc., also a Colorado Corporation, was created to train service professionals. Mary Louise Starkey is President and Founder of both corporations.

2012 Mansion Publishing, Inc. All Rights Reserved. All trademarks, content, concepts and course materials are the property of Mansion Publishing Inc. and its affiliates and are protected by copyright, patent, and other laws. Such materials may not be reproduced, copied, sold, revised or otherwise used for any commercial purpose without our permission.

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SETTING STANDARDS IN PRIVATE SERVICE

A New Paradigm for Private Service Management

New homes continue to be built from 10,000

square feet to 80,000 square feet, most with “intelligent home” technology. Old, grand, turn-of-the-century homes have been restored. Entertaining is sophisticated and international. Housekeeping must be environmentally safe and efficient. And the need for overall security has become essential. Such homes require Certified Household Management from qualified and educated professionals.

Starkey International, for 30 years has been committed to the growth of service as an expertise and to changing the outdated servant paradigm of service into “The Relationship of Service.” We have worked diligently to create standards, a working code of ethics, user friendly words and terms, and have patented a service management model that presents management tools for defining and customizing a unique 21st century vision for service.

Committed to our clientele, we also provide short term educational programs for Household Managers, Butlers, Concierges, Senior Services both on-site, here at Starkey and around the world including China, Greece, and Sri Lanka. Starkey now has a Correspondence Course for our Management System and StarkeyHQ® for working Household, Estate Managers and Butlers etc.

Please contact us when seeking a Private Service Professional or upgrading your current service experience at 1-877-STARKEY, or visit our website at www.starkeyintl.com.

We are Committed to the Growth of “Service as an Expertise”

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ABOUT MRS. STARKEY

The “First Lady of Service” Shares a Vision for a New World-Recognized Profession The Ability to Render Genuine Service

For over 31 years, Mrs. Mary Louise Starkey, the

First Lady of Service, has dedicated herself to “Setting the Standard” in Private Service excellence through unique, intensive education programs and training. Originally operating a consulting firm for employers of Nannies and Housekeepers in the 1980’s, Mrs. Starkey saw a rising need for a new level of household professional and coined the word “Household Manager.”

However, the question became where to find the dedicated professionals to fulfill this new profession? The answer was education; and the creation of a first-of-its-kind Starkey International Institute for Service Management. Guided by her vision of transforming the paradigm of "servitude" into "Service as an Expertise," Mrs. Starkey has over the years, written multiple textbooks, customized curriculums, and patented a Service Delivery Model especially for those in the Private Service Profession. Through her diligent efforts, the career path of "Household Management" is now an official career recognized by the Department of Labor.

Mrs. Starkey's worldwide search for "service as an art form" has given her a unique perspective of the Luxury Market. From traveling across Europe, Asia, and the United States in serving homes, estates, hotels, and residential communities, Mrs. Starkey has been privileged to support the behind-the-scenes lifestyles of the wealthiest in the world. While she never breaks confidentiality, her knowledge brings to life what Service as an Expertise can come to mean — and how rewarding it is for the Principal and the Private Service Professional.

Publications and Media Mrs. Starkey has penned several service related textbooks and guides, including Mrs. Starkey's Original Guide to Private Service Management, Setting Household Standards for Employers, and Mrs. Starkey's Nanny Manager. She was also contracted by the U.S. Air Force to publish their Guide for Enlisted Aides in serving Flag Officers. In 1998, Starkey introduced her custom and inter-relational software, the Starkey Service Management Software, based on her patented Service Delivery System.

Mrs. Starkey's contributions to the Private Service profession have been featured in: The Wall Street Journal, The New York Times, The Washington Times, The London Times, USA Today, The Atlantic Monthly, Forbes Magazine, Worth Magazine, Town & Country Magazine, The Costco Connection; additionally on the Today Show, The Morning Show, CNN, MSNBC, the BBC, National Public Radio and featured on the Discovery Channel, Fuji TV, The Travel Channel and ABC 20/ 20 News.

Mrs. Starkey Speaks of Service

Managing Private Service Staff: Household Managers, Butlers, Nannies, and Private Chefs

Sophisticated Entertaining, and Running the Formal Table

Design Build for Service: Building Estates and Private Residences

Private Service Standards for Residential Communities

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OUR VISION & MISSION STATEMENT

Make a Difference in the Life of Another We Teach Personal Service as an Expertise

The Starkey International Institute for

Household and Service Management is deeply committed to meeting the needs of industry Service Professionals and their Employers.

Mission Statement “Create and serve a world-class Private Service industry in which Estate Management, Household Management, the Personal Assistant, Butlering, and Private Chef Service are viewed as art forms, where continuing education and growth are valued and standards of professionalism are recognized, honored, and fortified.”

History and Philosophy Starkey began as Starkey & Associates, Inc. in January 1981, offering housekeeping and placement services. In November 1989, Starkey International Institute for Household Management was created in response to marketplace requests for trained and skilled professionals. Since its first class offering in January of 1990, the Institute has benefited from the presence of old-world European and American Butlers, experienced service professionals, and Household and Estate Managers from the United States and abroad.

Our curriculum teaches private service expertise; and an organizational structure which supports the management of complex homes and lifestyles.

The curriculum is creative, interactive, and transformational in style and is a method of conceptual and hands-on education that teaches the Household Manager and Service Manager to identify and to attend to the specific needs or Service Standards of the Principal and household.

The Private Service Management profession in America is still in its young adult stages but growing rapidly. Our response from the marketplace assures us that we are in the midst of a service explosion and the need for Private Service Management and service experts will continue to grow. It is essential that Private Service Management emerges into the American marketplace as a clearly defined, skilled, and respected profession. The future of this specialized Service Management offers the coveted revitalization of graciousness, etiquette, and a “Service Expertise” in the heart of fine homes and estates across the United States, Europe, and developing India and Asia.

STARKEY INTERNATIONAL® MILESTONES

Growth Milestones

1981 Created the concept of the Professional Household Manager and coined the term “Household Manager”

1985 Became a nationally recognized private service placement company

1987 Hosted first “International Nanny Conference” and became a charter member of the

1988

International Nanny Association Developed first approved educational curriculum for personal service and Household

1989

Management Published first Household Management Text, The Original Guide to Household Management©

1990 Opened first School for Household Service Management in the United States 1991 Featured on the front page of the Life Styles Section, USA Today 1995 Developed the first professional and systemized language for the service profession

1997 Patented the world’s first Service Management System that identifies and manages Service Expectations

1998 Published Mrs. Starkey’s Nanny Manager© 1998 Developed The Household Manager’s Software for the Private Service Profession 1999 Offered first publication for Private Chefs, The Alchemy of Cooking© 1999 Starkey International® featured on front page of The New York Times 2000 Published Mrs. Starkey’s Setting Household Standards© for Employers

2000 Created “Restoring the Art®” Continuing Education Conference, now an International

2001

Association for Private Service Professionals Starkey Household Management curriculum became an approved U.S. Military educational program

2002 Incorporated Wine Cellar Management into Household Management Curriculum

2003 Began training Butlering and Service Etiquette Skills for the Hospitality Market, Private

2005

Clubs, and Luxury Service Hotels Household Manager title accepted by the Department of Labor. Supported the

2007

development of a National Certification in Household Management Prominently featured as Chapter One in the Wall Street Journal’s publication Richistan, by Robert Frank, about the High Net Worth

2008 Graduated Class 100! 2008 Featured in London Times and French TV

2009 Development and re-release of StarkeyHQ© Service Management Software – Managing the Business of Private Service

2009 Featured in The Costco Connection 2009 Featured in Forbes Magazine and The Today Show

2010

2010

Created specialized student loan program in cooperation with Restoring the Art® for Potential Students needing financing Invited to provide Luxury Service Education in Asia and in the Caribbean

2011 Created specialized Service Managers Certification Program for Estate, Service, Concierge, Senior and other Service Hospitality for Residential Communities.

2012 Launched Certified Service Management System Correspondence Course

2013 National Housekeeping Association in China launching Starkey Training throughout China 2014 Starkey launching multiple short term Service training classes from its Household and

Estate Mgmt. Curriculums offered at Starkey, in Private Homes, Hotels, and Senior Residential Communities

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SETTING THE STANDARD

Service Management Tools that Assess your Service Needs and Customize Service for you!

The Starkey Service Management System© is theManagement Model for Private Service

It has been Starkey International’s® 30-year mission to

develop a world-recognized service profession in which service is viewed as an art form with its own career path and is seen as an expertise! Starkey International® has demonstrated its vision by positioning Starkey services and products to uniquely serve the growing luxury marketplace. Starkey International® has made meeting the expectations of the Luxury Employer its first objective. Our educational training and services place specialized professionals into the service industry. These professionals have been trained to identify and organize Service Expectations and to understand the business of Service Management. In 1994, in response to employers’ requests for a superior household management service, Starkey International® developed the unique Starkey Service Management System© for identifying and managing Private Service Expectations. Until then, the accepted training for household service provided only basic technical skills.

The Starkey System: Provides a working foundation for identifying and meeting unique service expectations.

Introduces Service Management Terminology and working process.

Provides essential Service Management Tools for Managing Service Expectations.

Organizes and upholds unique Service Standards and Expectations on a Daily Basis. Offers a daily calendar and staff schedules.

Tracks inventory, expenses, and collectibles.

Customizes an overall Service Management Plan.

This system is an interactive communication model that is specifically designed to customize service delivery. No longer will service expectations be left to guessing and on crisis-mode. The Starkey System adapts to any Family or Service Environment and to all Service Expectations.

The Starkey Service Management System© was patented in 1997, (Patent No. US 6,745,200 B2) for facilities management. In 2009 The Starkey Service Management System© was released as StarkeyHQ® Software and is taught in all Starkey curriculum.

Each of the Certified Household Management Programs for Household and Estate Managers, for Butlers, for Concierges, and for Senior Service professionals teach this unique Starkey Service Management System©.

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SITE VISITS & CONSULTATIONS

Site Visits for Private Homes and Estates

Customized Service to Fit Your Lifestyle Starkey has learned that genuine service is obtained

only when expectations are understood and met! To achieve this, Starkey comes to your home or service environment to customize service for you and your lifestyle. By participating in the on-site consultation and using Starkey's Service Management System process, your Lifestyle Service Vision, Service Priorities and Standards will be articulated. Each Family has a unique Lifestyle. It may be formal, corporate, family friendly, directed towards retirement and travel, or casual. Your priorities may include developing your entertainment style, providing an educational environment for your children, caring for overnight guests, or making large-scale renovations. Your Style of Service Staffing must also be unique to you and must be positioned to effectively support your Service Vision. Starkey's Consultant generally arrives in the late afternoon in time for an initial meeting to determine the principal's Vision of Service.

During your Site Visit, Starkey will

Help You Define Your Service Vision and Lifestyle

Goals

Identify Your Household Service Staffing requirements using our Day-In-The-Life® Model

Identify Your specific Service Standards in Ten

Categories

Identify Your Educational training needs for Current or Future Staff

Customize an initial Household Service Plan that will

specifically identify the right number of Staff, their Abilities, and Service Attitudes.

It is often positioned as part of a dinner conversation so that there is time for all to consider and articulate expected outcomes. This dinner meeting also takes place to identify service priorities and your overall Service Values and Goals. The next morning, Starkey’s Consultant returns to your residence for an in-depth household tour to identify your:

Service Standards Zoning and Task Sheet requirements Staffing and Service Flow needs Meet any Current Staff

And to ascertain the needs of your specific Service Environment and prepare the written Service Management Plan (Typically estimated 45 page document). The Site Visit is usually concluded in the early afternoon following lunch.

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SITE VISITS & CONSULTATIONS

“The Ability to Render Genuine Service is a Rare Gift” In approximately two weeks following the Site

Visit, you will receive an initial written plan using Starkey's Service Management System, similar to the report presented in our Mrs. Starkey’s Setting Household Standards publication sent when you initially registered your intent to work with Starkey. This customized Service Management Plan includes the identification of your Service Vision and customization of all ten Service Standards, recommendations for the required staff as well as required Technical Skills levels to meet your Service Expectations.

In addition, Day-in-the-Life® Position Descriptions will be developed for your primary staff members. Finally, an overall Service Matrix will be created that delineates the number of service hours each staff person must complete on a weekly basis to meet your service expectations.

Once customized, it will also give you an overall idea of what the expected Service Standards will require in weekly staff hours with overall Service Recommendations.

Most of our Clients choose to have Starkey help them define their Service Needs, and customize their Service Delivery Plan prior to beginning the hiring process. Starkey is then able to hand-pick the perfect Certified Household or Estate Manager, Personal Assistant, Butler, Private Chef and etc.

Site Visits generally last no more than 7 hours (over two days) for one location. Principals with multiple homes may require additional on-site visits and/ or report development time. The cost for the Site Visit and a customized Service Delivery Plan is $12,500 plus travel, and costs.

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We Identify Your Style of Service & Choose the Right Candidate for You

Starkey Positions Private Service Professionals to Succeed

Placement assistance to New Wealth, Diplomatic,

Legacy Families, Notable Personalities, Dot-Com Families, Luxury Service Hotels, and Retirement Communities are Starkey’s areas of service expertise. Our Placement services and recruitment process are outlined in our Placement Service Agreement. Starkey’s Employer-paid placement fees are based on a percentage of the first year’s taxable salary. In addition to providing educational consulting and support to identify your style of service and the right candidate for you, we also help position Private Service professionals to succeed with on-going follow-up! Contact our Placement Team, Starkey &Associates, Inc. at 1-800-888-4904.

Our Placement Team works with Employers to position Service

Professionals for success!

Our team will work with you to establish:

Identification of your individualized Service Preferences and Expectations.

Present the Evaluation Tools essential in hand- picking the right Service Professionals for you

Identify Day in the Life Duties

The Number of Staff, their Abilities, and appropriate Position Descriptions for you.

How Starkey’s Service Management System and

Management Tools will systemize service delivery for you.

Starkey on-going Follow-Up after Placement to maximize success!

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PLACEMENT & CONSULTING IN SERVICE The Placement process has become quite sophisticated for Starkey. Typically within the domestic industry, a number of resumes of candidates are forwarded to you expecting that you know what you are looking for; and that you know how to choose the most appropriate person for your position. These resumes list who they have worked for, a position title, and generally what they did. Unfortunately, our industry is still in its infancy stages, and operates without a standardization of position titles, duties, accepted practices or required education or certifications. We have learned over the years that a good deal of interpretation with resumes must take place to learn what candidates’ real abilities are and what they actually know. Starkey has created unique evaluation tools that help us to sort this out.

Understandably, our Employers can be challenged when hiring. Some Employers have had private staff in the past, and are looking to upgrade, or just replace. Others are new to Private Service and do not know the degree Household Management positions vary, how to evaluate their level of difficulty, essential abilities, or how education and experience positions a candidate’s understanding of the profession. A Candidates Skills, Attitude, Etiquette, Boundaries and their ability to customize a written Service Plan for you is essential knowledge. Further, when service, vendors, and duties have not been written down or systemized, and remain only in the heads of past staff, their knowledge often leaves when they do. The employer is left with the costly position of starting over! Starkey has several recruitment tools utilized to select the most ideal candidate for you and your position. We begin by identifying basic information about you and your Vision for Service. We use our Standards Matrix which identifies your idea of service and your expectations using our Ten Service Standards. We utilize ten Service Standard Categories that are present in every Service Environment to greater or lesser degree.

Employers Service Expectations: The Standards Matrix

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PLACEMENT & CONSULTING IN SERVICEStarkey Ten Service Standards are: Administrative, Housekeeping, Culinary, Clothing, Entertaining, Property and Grounds, Maintenance, Transportation and Travel, Safety and Security, and Personal Care including Child Care, Elder Care, Guest Care and Pet Care.

Your answers are matched with our Technical Skills Qualifier which specifically identifies what Candidates really know how to do, again in our ten Service Standard categories. This specifically brings out what they have personally done in service!

We match make your expectations with their real abilities, along with their personality, work and communication styles using Myers Briggs, Firo B and TKI Conflict Resolution evaluation tools.

The residential locations of the Principal and of the Candidates are also reflected in their perspective

Styles of Service, in addition to their work ethics, religion, and other ethnic origins. We also help you to create an expected Day in the Life with levels of responsibility and actual management expertise.

Interviews are done on the phone, on Skype or with other visual technology, and in person once one or two Candidates have been selected. We often hand-pick those we feel are most appropriate for you!

Formal Offer Outlines & Examples of Privacy Agreements are provided for Employment Offers.

Follow-Up After Placement To complete, Starkey “speaks regularly” with you and your new staff member(s) during the probationary period to fully support you in those early days. We will recommend additional On-Site Visits and Private Training where necessary keeping you informed to maximize your Service to Succeed.

Identifying Candidates Abilities: The Technical Skills Qualifier

Matching Client Expectations with Candidate’s Ability

Matching Making Employers Expectations with Candidates Abilities

Clothing and Valet Standard

Total Questions: 9 Total Points: 27 Your Points:

Calculation:

27

0

0

0

0

0

0

0 0 0

1

1

1

1

1

1

1 1 1

2

2

2

2

2

2

2 2 2

3

3

3

3

3

3

3 3 3

Education: Degrees (AA/AS - Low, BA/BS - Medium, MA+ - High):

Degree as a Fashion Designer, Apparel Merchandising or Marketing, or Retail Buying

Certifications/Courses (1-3 Low, 4-7 Medium, 8+high) Fashion Designer, Apparel Merchandising or Marketing, or Retail Buying

Rate Experience Qualifiers: (1-3 Years Low, 4-7 Medium, 8+ High): Years experience in Clothing Education:

Working as a Trained Educator in Fashion and Clothing in an educational or vocational Program?

Years of experience in Clothing Industry: Working as a Fashion Designer and/or working as a Personal Shopper? and/or working high end Retail Clothing? and/or a Closet Organizer?

Years of experience in Personal Service and/or working as a Personal Valet/Packing and Un-Packing and/or working as an Enlisted Aide in charge of an Officer’s uniform? and/or working as a Seamstress/Tailor?

and/or caring for Shoes and Leather Goods? Years of experience in Clothing Care or Fabrics Industry:

and/or working in Dry Cleaning? and/or working in a Fabric Store? and/or working in High-end Jewelry or Watches? and/or working in Shoe Store, or Shoe Repair?

Aptitude: Do you have a sense of style and recognize designer labels? How would you rate your knowledge of Clothing Care? Do you do clothing care/ alterations for yourself or your family?

Totals: Average Rating (0 low – 10 High):

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STARKEY’S ADMINISTRATIVE & PLACEMENT TEAMMrs. Mary Louise Starkey BS, from Metropolitan State College in Community Services Development Chief Executive Officer, Founder of Starkey International® and Co Founder of Starkey Guardians

First Lady of Service, Starkey International’s® founder and visionary, Mary Louise Starkey, coined the term “Household Manager” and began placing household veterans in 1981. Her clientele includes Old

Guard Families, Legacy Families, CEOs, Dot-Comers, Entrepreneurs, Entertainment Personalities and Diplomatic Leaders across the country. She has continued to “Set the Standard” for Private Service Education and Private Service Placement for over thirty years. She has published text books and developed for employers a publication in Setting Standards, and she patented a Service Management System and Software. Mrs. Starkey is passionately devoted to changing the obsolete paradigm of “servitude” into “Service as an Expertise,” as well as building a profession that is world-recognized.

In March 2000, Mrs. Starkey hosted the world’s first Household Management conference, “Restoring the Art®.” She now consults with Household and Service Management Schools, Enlisted Aide, and Butler Profession, Family Offices, Household Staffing Agents, and Household and Estate Management employers from around the world who attended this conference regularly. She helped found the International Nanny Association and the International Association for Private Service Management. In 2001, Starkey became an approved Military Enlisted Aide educational program. A dynamic and passionate public speaker and natural storyteller, Mrs. Starkey continues her vision for the art form of service by appearing at international conventions, seminars, corporate events and hospitality forums around the globe. Mrs. Starkey continues to develop new courses and resources for the Private Service Management Profession.

Ms. Paula Faulkner Chief Financial Officer Accounting/Human Resources Director

Miss Faulkner is Starkey International's Comptroller and Human Resources Manager. An integral part of Starkey’s team, she brings 30+ years of expertise serving high-end companies including MPI, Venturi Technologies, Integrity

Solutions, and several other organizations. Miss Faulkner is also on the Board of the Denver Broncos Quarterback Club (and naturally is an avid Denver Broncos fan), as well as the Brio Foundation. Aside from her accounting and Human Resources background, Miss Faulkner is the notary for Starkey International.

Mr. Dale Eiden Executive Chef and Private Service Training Instructor

Born in Evanston, Ill. to a large family Mr. Eiden began cooking at the age of 16. He was considered the cook of thefamily as he took over the preparation of holiday meals for his, a devote German cook. Mr. Eiden attended the Culinary

Institute of America in Hyde Park, NY graduating in 1975. He has enjoyed a long storied career in the culinary world highlighted by owning the well-known Greenbriar Restaurant for 17 years. He began sharing his deep knowledge of food and service in 2003 through teaching. Chef Eiden brings a thoughtful, science based, culinary expertise and a hands-on well-honed entertaining teaching style to Starkey and Students. His passion is motivating students to be the “best of the best”!

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STARKEY’S ADMINISTRATIVE & PLACEMENT TEAM

Mr. William Althoff CCE, Certified Household Manager® Private Service Correspondence Training Instructor

Mr. Althoff has an easy, gentle style of teaching with genuine laughter and a natural ability to reach all students. He has a broad Service and Culinary Expertise, and has helped develop Starkey’s HQ Service Management

Software!

Having served three U.S. Presidents at the White House and the Vice President’s Residence, it is Mr. Althoff’s mission, as an educator and mentor, to pass his 25 years of service experience to the next generation of service professionals. His specialties include Setting up a Household for Service, Service Leadership, Boundaries and Private Entertaining.

Mr. Mark Antunovich Private Service Training Instructor

Mr. Antunovich has a 20 year background in hospitality management, as a concierge and as a butler in private homes and estate management. He is a Certified British Butler and a Starkey Certified Household Manager, well

experienced in Estate Management, Housekeeping, and Wine. His students greatly appreciate his polished presentation and attention to detail, and his respectful, firm yet fair approach to Service as an Expertise.

Thank you for your support!

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TERMS, DEFINITIONS & SALARIES

Various Levels of Private Service Professionals & Their Knowledge of Skills

Students Experience a Transformation in Understanding Themselves & Their Roles in Service.

Terms and Titles continue to be challenging for the Private

Service industry due to old cultural patterns of the profession, the lack of knowledge and management expectations of both the employers and the employees, and because the industry as a group has not been able to agree upon titles as each position is unique. Salaries are typically determined based upon three main factors: The difficulty factor of the position, the experience, education, knowledge base required of the professional to be qualified for the position, and the location(s) and cost of living.

The Estate Manager is an administrative service professional who possesses a mature and seasoned knowledge of Service Management Systems, expertise with multiple homes or in small luxury hotels, and knowledge of working within the Luxury Marketplace, in the Service Environment and throughout the Grounds and Property. This person must possess basic Human Resource principles, overall knowledge of Transportation and Security, and understand his or her role as part of the Family Office team. This professional must understand the relationship of service and appropriate Private Service and business etiquette protocol. This professional must be able to identify all Service Standards, organize work schedules, train, and manage all service staff required to fulfill all Standards for large Estates of generally 18,000 square feet or more, and/ or for busy families with multiple residences. HQ Service Management Software is essential. Salaries are currently between $90,000 and $300,000 per year with full benefits, and if appropriate, private housing.

The term “Certified Household Manager” was coined and developed in 1981 by Starkey International. The term introduces into the marketplace a professional who is trained in the overall management of a private home. This position may be a Butler in the British tradition, Personal Assistant, Household Manager, or Military Enlisted Aide in the American tradition. This individual has been trained and/ or is experienced in all aspects of the private home and has a working knowledge of developing a Household Service Management System. The focus is primarily the Home and Service Environment. The skills would include a working knowledge of Human Resources, management and training of service contractors and personnel, and the hands-on technical experience necessary to personally perform or train others within a Service Environment, including Administrative, Cleaning, Maintenance, Clothing, Cooking, and Entertaining Standards. HQ Service Management Software is essential. This person’s skills are more appropriate for homes between 5,000 and 17,000 square feet. Salaries are currently between $50,000 and $125,000 per year with benefits, plus housing.

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TERMS, DEFINITIONS & SALARIES

Hospitality Butler or Gentleman's Gentleman comes to life

in P.G. Wodehouse’s stories of the British Butler Jeeves and his Employer Bertie Wooster. Jeeves does save the day! The Butlers in these stories are companions and artists of discretion for their Employers. The term Gentleman’s Gentleman was used if the Butler was in service to a single gentleman. In Europe and elsewhere, we have again begun the training of the traditional British Butlers. However, the term “Butler” typically refers to the classic British service style within the profession of Private Service Management. The American version of the Gentleman’s Gentleman or Butler has gained expertise in an Old Guard home and also has a more formal and structured style of service. Butlers outside of the traditional British tradition need to be trained in and have the use of a service management model to perform in a structured style of service. Butlers may provide some administrative duties, cooking, entertaining, wine knowledge, clothing/ valet, and light cleaning. Salaries are currently between $50,000 and $100,000 per year with benefits plus housing on property.

The Personal Assistant has become popular within the Entertainment and Personality community on both coasts, is typically business and computer literate, and has obtained administrative experience in the corporate world. Personal Assistants focus on Administrative Standards and support of the Principals of the home, including identification of Vendors and Resources, maintaining Appointments, Schedules, Bookkeeping, Entertaining Standards, and support with Invitations, RSVPs, Gift Buying, Transportation, and Travel Standards, and generally do not provide direct management of the staff or home. HQ Service Management Software is essential. Current Salaries are $50,000 to $80,000 per year with benefits, typically without housing. Private Chefs typically have a culinary arts degree or have been trained in the restaurant community, and focus on developing an expertise in cooking for a private home, yacht, or other private service environment. Household Chefs require the education of a service management model to be able to identify Flavor Profiles in the preparation of menus and selections of wine, keep a household-appropriate kitchen, possess an expertise in diets or food substitutions, and have a working knowledge of household entertaining, formal and informal. Current Salaries are between $60,000 and $100,000 per year without housing.

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TERMS, DEFINITIONS & SALARIES

Household Couples function at a Household, Estate

Management, and Chef-level, or at the domestic Houseman/ Housekeeper-level. Prior life experience, culinary background, household management, and service training determines their management and technical skills abilities. HQ Software required. Current salaries are between $90,000 and $200,000 a year with benefits, plus housing on property.

Family Attendant is often the title given to the man or woman who is caring for the school age children or an elderly grandparent within the Environment. The Principals hold the overall management duties and responsibilities. The Family Attendant prepares simple meals, organizes and drives their children to school activities, play dates, recreational and entertaining events, and keep an overall watchful eye while performing daily household tasks. Depending upon their Day in the Life schedule, they might also support the Housekeeper or Houseman in cleaning and laundry duties. (Nannies are primarily for children 5 and under). Current salaries are between $40,000 and $80,000 per year with benefits plus housing on property. The terms Housekeeper or Houseman are used in the U.S. and abroad and are generally considered domestic help in homes and in hotels. Some speak English well and are able to communicate effectively, but typically are not managers and need technical skill training and organizational supervision. They can be highly skilled in cleaning, laundry, maintenance and property and grounds. Their positions can be full- or part-time, and they can be live-in or live-out day workers. Current salaries are between $40,000 and $60,000 per year with benefits. Caretakers are typically utilized in second or third properties in lieu of a Household Manager. The Employers are not often in residence, and when they are, they bring other staff to provide for the personal service needs. Duties may include cleaning, laundry, and care of the outside Grounds and Property. Personal service is generally not requested. These positions are typically live-on property with a $25,000 to $50,000 salary.

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PLACEMENT AND CONSULTING SERVICE

Private Service Management Education for Homes & Estates, Luxury Hotels, Yachts & Corporate Jets

Private Service Management Tools for Service

Starkey has developed Special Curriculums

exclusively for the Luxury Market. We know that Service must be genuine, technically correct, mastered, and be a lifetime commitment to be successful. We take great pride in preparing and placing our Graduates in Private Service. We are selective in who we train; we evaluate their attitudes and abilities; and we provide to them real Private Service Management Tools. They have specialized knowledge to customize and carry out your Service Management Plan, and the software to provide the Technical Skills required to meet your individual Service Expectations. Service Management Tools Unique for Private Service

1. Service Management System for customizing and documenting ones entire Service Management Plan

2. Zoning and Task Sheets for structuring Housekeeping, Maintenance and Security

3. The Standards Matrix for identifying Employers Expectations

4. The Technical Skills Qualifier for identifying Candidates actual knowledge and experience.

5. Day in the Life tool for creating weekly Service Priorities, and documenting for accountability

6. Baselines and Variables for understanding the time management of how long it takes to complete tasks

7. Service Daily Calendar for appointments and daily duties

8. Inventory protocol for identifying and tracking things

9. Service Management StarkeyHQ Software for ease of utilizing the above service management tools

Household Service is a body of specialized knowledge and must be positioned to be successful. Service can become

“Quality of Life for Everyone!”

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SERVICE AS AN EXPERTISE

To Enter Starkey International® is to Step into the Realm of Service as a State of Mind

Since its inception, Starkey International has been

committed to excellence, industry-seasoned instructors and a proven in-depth curriculum. The Institute has invested in researching, writing, and developing curriculums and comprehensive texts and training support manuals. The initial authors were a group of veteran Employers, Estate Managers, Butlers, Personal Assistants, Human Resource professionals, and Entertaining and Wine Experts from around the world. Each contributor has an understanding of the specific needs and special nuances of the American marketplace. In recent years, Mrs. Starkey has become recognized as the national spokesperson for “Service as an Expertise.” In addition, there is no other program in the world that utilizes our unique, patented Starkey Service Management System for Private Service and a “hands-on”

approach to private service education. All of our programs provide an understanding of Service Management, Technical Skills, and the Personal Service necessary for the high-end positions in fine homes throughout the country and abroad. Perhaps more significantly, through personal development and professional etiquette training, the Institute provides a foundation for the student to develop the self-esteem and the confidence necessary for success. The Institute is housed in a 13,000 square foot historic mansion which serves as a demonstration household. Each curricular offering is conducted as though the students were actual Household or Estate Managers presiding over a residence and performing the daily management and technical tasks that those in Private Service will need to know. Each student is provided a computer for administrative tasks and use of software Starkey International has earned national leadership in “Setting Standards in Private Service Management.” While specific placement cannot be guaranteed, Starkey places its Certified Graduates in homes, estates, private service hotels, high-end residential communities, and other hospitality venues all over the world. There is invariably a waiting list for Starkey Graduates. Certified Household Managers & Personal Assistants can expect salaries from $50,000 to $90,000 plus housing and benefits. Estate Managers begin at $90,000 plus.

“Our institute is committed to excellence, industry-seasoned instructors, and a proven in-

depth curriculum with comprehensive support and

training.”

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CERTIFIED HOUSEHOLD & SERVICE MANAGEMENT CURRICULUMS AND PROGRAMS

We Offer Unique Training Designed For the Private Service Professional

STARKEY, THE “FIRST” STATE APPROVED SERVICE MANAGEMENT TRAINING HAS BEEN EDUCATING FOR OVER TWENTY YEARS!

Starkey’s hallmark curriculums are The Certified

Household Management Program, the Certified Service Management Program, and Starkey’s Service Management System and HQ Software Program. These essential Private Service Management offerings provide actual training in our state-of-the-art Starkey Household Management System and HQ Software. This unique household management model is especially designed for the private service professional. In addition, these unique programs provide practical hands-on learning in Daily Graces, management techniques, housekeeping and household maintenance, identifying flavor profiles and meal preparation, principal and household staff interaction, formal entertaining, wine pairing, etiquette, protocol, safety, security, smart home technology, CPR, First Aid, and much more. Each of the Institute’s instructors possesses the experience and knowledge necessary to train students effectively. Programs are evaluated regularly to address the needs of an evolving service profession.

The Certified Household Management Program This program is offered several times per year and is an eight-week curriculum designed for everyone seeking to enter the field of Household Management. Security, culinary, hospitality, and other service professionals who are new at providing “Service as an Expertise” should consider this program to learn how to serve high-net-worth employers, and to fully enter a career in Private Service Management.

The Certified Household Management Program:

The Starkey Service Management System, & HQ

Software

Identifying and Managing Service Expectations

Employment and Human Resources Practices

The Language of Service for developing the Etiquette, Protocol, and the Personal Style of Service appropriate for Private Service

The Formal Dinner, Event Planning, Entertaining

Etiquette and Wine Cellar Management

Private Service Culinary and Nutrition

Essential Service Management Tools with the Technical Skills for Private Service

Etiquette and appropriate Boundaries for

Service

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CERTIFIED HOUSEHOLD MANAGEMENT PROGRAMS

Continued The Certified Household Management Program was specifically created and designed to prepare students for Household and Private Service Management. Private Service in today’s marketplace is considered the most prestigious service career in the world. Starkey’s curriculum has evolved from two decades of discovery, guidance, and professional placement within the Household and Private Service industry. Our Service Management System actually identifies Service Expectations and then organizes and customizes those expectations for Service Delivery in each individual environment. Our Certified Household Management Program fully prepares our graduates psychologically and technically for the Household Service Profession. Our highly structured program covers all educational tracks detailed on our website at www.starkeyintl.com. This program is designed to simulate an actual home environment and provides the student with the opportunity to fully comprehend the required Household Service Expectations of the Employer and to practice the essential Household Management Skills required to succeed.

There are 360 curriculum hours, four educational tracks; approximately 50 hours per week in this challenging and inspiring eight-week program. Additional evening and weekend hours are spent in research and experiential classes. A “must have” educational experience for anyone entering the Household Management Profession. The Certified Service Management Program This program is offered four-times yearly and is a four-week certification program for experienced security, culinary, hospitality, and other service professionals who have a minimum of three years in serving the high-net-worth Employer in any capacity and who would like to further their careers in Private Service Management. Upon completion of the four-week course, students earn a Certificate in Service Management. Household, Butlers, Concierges, Senior Service and Hotel Employers often send current staff to learn the Starkey Service Management System offered in this course, the StarkeyHQ Service Management Software and our advanced Entertaining, Wine, and the Ballet of Service tracks. In this course, students are expected to incorporate previous expertise with new learning experiences to master individual Service Styles and technical abilities. Starkey instructors help students fine-tune and polish their Personal Service Styles, and help develop the organizational and structural techniques required to manage larger estates. There are 255 curriculum hours, five educational tracks, approximately 50 hours per week in this fast-paced, life changing four-week program. The Certified Service Management System and Starkey HQ Software Program (Correspondence also offered) This program is a 40 hour, five day program and provides only the patented Facilities Management System and StarkeyHQ Software. It is designed for veteran Household and Estate Managers, Concierges and Senior Services personnel interested in knowing how to develop and customize a service management plan; and utilize the management tools for service. Certified Household Managers who have graduated from Starkey International® prior to 2005 may audit this course offering as a continuing education course. This Certification program is a must for all those working in Service Management.

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CUSTOMIZED SERVICE MANAGEMENT EDUCATION AND TRAINING OFFERED IN YOUR HOME!

Starkey offers “On-Site” Customized Service Training for your Staff

Starkey International is celebrating 30 years in serving the Private Service Industry and has become the expert in teaching the "Relationship of Service." Starkey International teaches how to identify and meet the Service Standards expected by you and your guests. Starkey has developed

and patented the Starkey Service Management System. We turn service into a highly valued asset, where "service" is the product. We have learned that Service Professionals must be positioned to be successful. Starkey Private Staff Training is customized in content to serve individualized needs:

Customized Curriculums

Identifying Service Visions Customized Service

Management Plans Service Etiquette and

Protocol Tea and Coffee Specialties Entertainment and Event

Planning The Formal Dinner Table Settings and Service

Styles Silver Polishing and Care Culinary Meal Planning Marriage of Food and Wine Aperitifs, Digestive’s, and

Cigars

Wine Cellar Management Housekeeping Techniques Care of Fine Linens Laundry and Closet

Organization Care of Fine Art, Antiques

and Carpets Flower Arranging Management of Vendors &

Grounds and Property Car Care, Etiquette &

Detailing Security and Security

Protocols Nanny Management System

Private Training Tuition Cost: $2,000 - $2,500 per day depending on the number of instructors and

training days required. HQ Software provided. Customized Transportation, Hotel and Meals provided by Client

For more information and individualized pricing to customize your service needs, please contact

Starkey International at (800)888-4904 or visit our website at www.starkeyintl.com.

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ON-SITE PRIVATE TRAINING EDUCATORS Mrs. Mary Louise Starkey, B.S. C.E.O. President and Founder of Starkey International® “Service as a Relationship,” Mrs. Starkey, known as the First Lady of Service, has thirty years as CEO of Starkey International® and for professionalizing the Private Service industry. She is a dynamic and passionate educator, public speaker, and a natural storyteller. She freely shares her knowledge and mentors clients in identifying and creating “Their Vision for Service!” Starkey provides on-site consultations to Private Estates and Clubs, Luxury Market Hotels and Businesses, to identify their Service Visions, customize their Style of Service, and develop a Service Management Plans.

Ms. Debra Bullock, C.H.H.E, C.H.M. Director of Education Ms. Bullock leads Starkey’s educational experience by leveraging her deep knowledge of the high-net worth lifestyle needs to Household Management and Service as an Expertise. Her consistent and gracious style is greatly loved by all. Ms. Bullock has 33 years of Service at the world famous Brown Palace Hotel and at Starkey. Her philosophy about genuine relationships and quality has been polished over many years, and has built her a wide reputation for excellence. She is well known for her steady commitment, and her ability to be exacting in creating an organized, yet luxurious experience. Her expertise is in old guard Housekeeping and now the Nanny Management System.

Mr. William Althoff, A.A. & C.C.E. Private Service Correspondence Training Instructor Mr. Althoff has a broad Service and Culinary Expertise, and has helped develop Starkey’s HQ Service Management Software! Having served three U.S. Presidents at the White House and the Vice President’s Residence, its Mr. Althoff’s mission to pass his 25 years of service to the next generation of service professionals. His specialties include Setting up a Household for Service, Service Leadership, Boundaries and Private Entertaining.

Ms. Linda Koschoreck, BS, MS Placement Coordinator Linda Koschoreck received her bachelor’s degree in Communications and master’s degree in Higher Education Administration at Southern Illinois University at Carbondale. Her entire career has been working at Colleges and Universities supporting students in their career paths. She has deep experience teaching career development, leadership, and in service learning. She has been responsible for conducting workshops/ training in resume writing, career planning, interviewing techniques, supervision styles, conflict mediation, teamwork, MBTI and communication. She is adept at positioning students in specific environments appropriate to their skill levels and experiences in 25 specialty academic disciplines. She was also actively involved in numerous mentoring programs, planned annual training programs, and developed ongoing professional development. She brings to Starkey’s placement and Graduate support world a mature and seasoned experience base with students finding their service calling.

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PRIVATE TRAINING EDUCATORS

Ms. Lucia Miltenberger, M.Ed. Private Service Training Instructor Lucia Miltenberger has a passion and a gift for sharing her knowledge of wine, spirits and service. A long time favorite at Starkey, she holds “the unity of professionalism and savoir-faire as an asset in the world of competent service.” Her Masters Degree in Adult Education, and her background in formal dining, wine and wine cellar management, personal catering and serving Denver Country club clientele has uniquely prepared her to teach those in personal service. Her students are in awe of her vast experience, and her ability to clearly and easily share her knowledge. Ms. Miltenberger has dedicated her life to sharing her love of service and wines.

Mr. Mark Antunovich, C.H.M., P.E.B. Private Service Training Instructor Mark Antunovich is our guru scholar and consummate Private Service Butler. He has a 20 year background in hospitality management, as a concierge and as a butler in private homes and estate management. He is a Certified British Butler and a Starkey Certified Household Manager, well experienced in Estate Management, Housekeeping, and Wine. His students greatly appreciate his polished presentation and attention to detail, and his respectful, firm yet fair approach to Service as an Expertise.

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“RESTORING THE ART®”

For Patrons and Private Service Professionals Starkey Champions the Private Service Profession

“Restoring the Art®” is a Colorado Non-Profit 501

(c)(3). “Restoring the Art®” has been guided over the years by an advisory board made up of Starkey Alumni, Household and Estate Industry Veterans, Butlers, Military Enlisted Aides, Private Chefs, Personal Assistants, Employers, Luxury Hotels, Private Service Schools, Placement Agencies, and Vendors who serve the Luxury Marketplace. In recent years, RTA has focused on Starkey Alumni with yearly gatherings to learn and grow together. We have hosted wonderful 9 course dinners and garden parties at the Mansion with all our patrons, alumni’s and friends. We have experienced wonderful stories about the Queen from our British guests; gained perspective from the Director of Service of the Ritz Paris; tasted special wine and spirits from the finest wineries around the world; and have been introduced to the finest of luxury products. Today, RTA also provides educational funding assistance for incoming students. In appreciation for Starkey Benefactor and Patron support, Starkey gratefully acknowledges and honors them; and for Starkey Graduates, Starkey challenges all to grow educationally to their fullest potential

Dear Patron, As you know Starkey International has been in the forefront for 30 years for creating a Household Management Profession specially to serve the high-net worth. We have educated and placed Starkey Certified Household Managers (1,300 in all) throughout the world in positions at all levels of Household and Estate Managers, and as Military Enlisted Aides. In the past, the Starkey Institute has been able to accommodate all loans for tuition for qualified candidates for our education and certifications through a funding source called Sallie Mae. In the economic correction, Sallie Mae cut their loans to 3,000 “small” private schools including Starkey International across the US. As we place 95% of all our Graduates, we had enjoyed a ½ of 1 percent default rate of these loans over many years. Though the number of interested students seeking to enter the profession has increased, loans are not available to the majority of these potential students. This has drastically cut our student body to 1/ 4th of its regular size. As a result, the number of educated Private Service-Household Managers has vastly diminished in the last few years. Unimaginably, not having enough educated professionals available, will again give rise to a servant mentality in this country. To preserve this essential service profession and continue our passion of “Service as an Expertise,” we are seeking help from those whose lives we seek to make a difference! Those who understand, appreciate, and obtain the benefit from the art of personal service that Starkey has long been the torchbearer. We invite you to sponsor a student and make a charitable donation of any amount to our 501(c)(3) Colorado non-profit funding source, Restoring the Art, to help provide loans to those wishing to enter the profession. We would be most grateful for your support! Mary Louise Starkey CEO Starkey International

“Continuing the Time-Honored Tradition of Service Around the World!” ®

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THE STARKEY STORE Mansion Publishing®

"The Best of the Best" Resources and Tools for the Household Manager Starkey International® for three decades has been Setting Standards in Education and Placement for the Household Management profession. Here at the Starkey Mansion, we have tried, developed, and fine tuned to identify what works best in private service. The following is our list of what is available in publications, products, tools and resources.

The Original Guide to Private Service Management© (Hard Cover) This is Starkey's official Household Management Text and the Bible for Household Management. Published in December 2007, it is 704 pages of the best of the best in Household Management information. This publication presents Starkey's patented Household Management System for customizing and managing service expectations. It

discusses the Relationship of Service and about the Luxury Market. It defines the Language of Service, Household Management Terms, and it delineates each of the Ten Service Standards, the required Technical Skills in Household Management. Provided to all those attending Starkey's Certified Household Management or Managers Programs, this unique educational text is must reading for anyone working in the profession. $225.00

Mrs. Starkey’s Setting Household Standards© (Hard Cover) This is Starkey's special publication for Employers. It explains what to expect from a Certified Household Manager®, how to identify Service Expectations and presents the management tools necessary in managing household staff. Especially written by Mrs. Starkey for Principals, she outlines

how to set up a household, Zone a home and develop Cleaning, Maintenance and Safety and Protection Task Sheets. This publication is especially helpful for those building a large home and for those who expect to hire staff. Starkey provides this publication to all Employers working through our Placement Division in search of a Certified Household Manager® or support staff. $134.00

Mrs. Starkey’s Nanny Manager© (Hard Cover) Starkey International® began serving the Nanny profession over two decades ago in 1987. From this industry experience, Mrs. Starkey has defined a proven method for Nannies and their Employers to set Standards in Nanny Management, Child Care, Communicate Priorities, Daily Schedules, and Quality Care. Mrs. Starkey’s Nanny Manager©

sets into place the Management Tools for You, Your Children, and Your Nanny. $84.95

StarkeyHQ Service Management Software© – Managing the Business of Private Service (PC & Mac) HQ is the only software program that includes the patented Starkey Service Management System which has proven successful for over 15 years. It provides practical, everyday management of a home and private service environment and is customized for one or multiple Families and Homes. Including calendar and scheduling capabilities, task assignments, risk management in staffing and collectibles, entertainment planning, reporting, and more, HQ offers up-to-the-minute insight into the complex business of private service. $2495.00 Manual Available.

For complete list of products and services,

please visit our website at: www.starkeystore.com

For further information,

please contact us at: Phone: 303-832-5510

Fax: 303-832-5015 Email:

products@starkeyintl.com

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A WORD FROM OUR CEO & FOUNDER

The “First Lady of Service” Shares Experiences of World-Traveler & International Spokesperson

In my 30th year of serving what has been defined only

recently as “the Luxury Market”, I consider myself one of the lucky ones in life; I always knew my mission and the role I would play in “making a difference.” As a Lifestyle Management Advisor, I spend a great deal of time educating my clients and guiding them into understanding how service is set up and what it means to receive service. Knowing what you want and how to achieve it does not come easily to everyone. It is my commitment to you and to the profession to not forgo my work until Private Service as a Profession has been fully realized. For those of you, who have achieved a high level of resources and entered into a Lifestyle Management era in your life, consider the growth taking place in the Service Profession. Starkey International continues to grow and fine-tune our educational and placement consulting services to meet the growing need. I greatly appreciate the opportunity to make a difference in your life and in the life of your family.

Growing the Service Profession

Professionals in Private Service today must be

educated and trained to understand your agenda and what is most important to you. Educationally this is the most difficult step for most service students to master.

A more “sophisticated service professional” has

become essential to success. Our Educational Curriculums are second to none. Our educators are the best in the business. Starkey recruits and trains middle and upper level managers from the corporate and hospitality world; people who are quick, bright, technologically advanced, have excellent people skills and a genuine desire to serve.

Service must be positioned to be successful, for you

and for each staff member. Service does not “just happen,” no matter how good communication or technical skills may be. Service is an Expertise!

“Service a Path to Becoming Fully Aware.” – Mary Louise Starkey