The codes and conventions of a

newspaper advertBy Beth Leck

Tagline is the biggest text

Scheduling is the smallest text

A picture relevant to the topic

All same font, this is called house style.

Each channel always has its logo in the same place for every advert they make.

A time and date.

A striking image- using basic photography skills such as rule of thirds.

Readable font in bold.

Highlighted title Tagline anchors image

Images are normally humorous or controversial; this makes them visually interesting.

The brightness of the image and the colours used connote the type of genre this documentary represents.

All of these images, like the others I have just analysed all contain the codes and conventions a newspaper advert is meant to contain in order for it to be conventional and appealing to the audiences. They all contain A title which allows the audiences to see what to look for on the tv schedule, A Logo which is representative of the channel in which the documentary will be on, yet again useful for when trying to find on the tv schedule, a tagline in which will always be the biggest font and therefore draw the audience in as it will be witty, humorous or controversial and scheduling (and are conventional in the way they display them through size and highlighting). All contain a colour scheme, aligning the print advert with the documentary in which will have a similar colour scheme , readable and same fonts; causing house style throughout all of the audiences. They all contain a humorous or controversial image (in relation to the topic of the documentary). All images follow the rule of thirds, therefore making it pleasant to the viewers eyes and showing simple photography skills, which are seen throughout all professional print adverts. They all have different types of lighting (Yet again depending on genre) etc.