Newspaper Advert

Preliminary Ideas

Summary of Ideas• After conducting some market research into newspaper

print advertising, I have constructed three initial ideas and annotated them accordingly.

• The first idea features a GB athlete standing in a crowded town, symbolising the links between sport and society.

• The second idea features a large close up image of an athlete superimposed with an image of a city scape; this is also to symbolise the link between sport and society.

• The third idea consists of a range of text and typography used to construct an image of the Olympic rings, with the words describing issues that are to be discussed in the documentary.

Idea 1Channel logo in the corner of advert in order to communicate broadcast channel and promote company.

Team GB logo on hoody: Iconography of British Sport that will attract audience. Symbolises national pride and athleticism.

GB athlete positioned in foreground with crowd positioned around out of focus. Represents the link between sport and society.

Bold, uniform typography used to make name and broadcast date of documentary noticeable; Positioned next to recognised GB symbol to create association.

Inspired by Channel 4 advert for “Britain’s Forgotten Child”.

Slogan used to engage with audience and grab their attention, hinting at upcoming themes in the documentary.

Colour scheme muted to emphasise red, white and blue of GB hoody (could be black and with only hoody coloured)

Shops with popular brands that audience will recognise, in order to create associations with society.

Idea 2Large, close-up shot of GB athlete (recognised by GB logo iconography) superimposed with city landscape to create association with sport and society. Bold image sharpened, shadows visible for effect.

Inspired by print advert for the film “African Cats”.

Cityscape bright and vibrant to contrast with above image. Light colour scheme used to emphasise colour. Iconic buildings present.

Bold, darker typography for title. Harsher to stand out amongst fade in image. Date and time in different text to signify differences in society and opinions.

Athlete recognised as a participant from the documentary, to create association.

Position of athlete in top half advert signifies how sport seems to reign over society, having a huge impact in its functioning.

Idea 3Symbol of the Olympic rings instantly recognisable by audience; signifies how documentary will be centrally focused on the role of sport in society. .

Range of typography used to make up the text of the rings; signifies how certain aspects of sport and society are positive whilst others are negative, harsh realities. Name and Date of Broadcast using

simple typography in order to accurately communicate information (in contrast to Olympic rings).

Plain white background used to emphasise Olympic rings; text could use either traditional Olympic ring colours or new colour scheme.

Inspired by the advert for “One Day in September” as well as the campaign for the African Elephant foundation