codes & conventions of a newspaper
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By Fatima Iftikhar
Codes & Conventions of a Newspaper
List Of Codes & Conventions
Logo: A logo is used to show the name of the publishing company or the newspaper itself. Slogan: A Slogan is a catchphrase for a newspaper something that can easily be identified with a
newspaper. Masthead: The tittle of the newspaper. Headlines or Crossheads: Tittle of the story which also helps locating a particular story. Bylines: Credits/the reports name. Date line: The date or information like website address and the issue number etc. allocated with the
mast head in small font size. Lead Story: This is seen as the most important story featured in the newspaper and this will be the
most coverage. The story will also be of interest for the audience. Lead Paragraph: A Lead paragraph is at the beginning of an article and it provides the readers with
information on what the article is about. Images and captions: Images related to the story with a small heading usually placed at the bottom
border of the image. Columns: They help to display text in a neat and a representable manner across the page in order
to make it easier for the reader to read it.
Reversed Type: A white or light color type font placed on a black back ground. Kicker: Headlines in smaller fonts which are often underlined. Hammer: Large headline place above the main headline of the page. Deck: Summery of articles and stories usually at the edge of the newspaper. Font Types, Colors & Sizes: The Style chosen particularly for a newspaper as its signature font it
after some times becomes its signature. Initial & Drep Caps: Stylize the text into something different. Pull Quotes: Quotes within an article to attract the readers e.g. advertisements Push Quotes: Awareness Quotes, A Quote to repel the readers to do a particular thing e.g. Smoking,
taking drugs etc. Display Advertisement: This is an advertisement included in a newspaper which includes writing
about the service or product and along tis will be a photo. Small Advertisement: This is a different and a less important advertisement then the Display
advertisement.
History, Ideology & Dissectionof
5 Different Local News Paper’s
The NewsHistory & Ideology
The News International is leading English language newspaper of Pakistan. The News International is the second largest leading newspaper of English
language in Pakistan.
The Daily News International is an English language second largest circulated and published newspaper of Pakistan. It is owned by the Jang Group of
newspaper. It was inaugurated in the year 1991. It is printed simultaneously from Karachi, Lahore, Islamabad and Rawalpindi. It is also published
from London for the Pakistani community. Shaheen Sehbai is the editor of the News International. Its headquarters is located in Karachi.
Masthead
Headline
Date Line
Image
Display Advertisement
Columns
Deck
Bayline
Reversed Type
Lead Column
Small Advertisement
Jung NewspaperHistory & Ideology
It is the largest circulated Urdu language newspaper of Karachi, Pakistan. Jang newspaper Karachi is owned by the Jung Group of
newspaper. It was founded by the Late Mir Khalil ur Rehman. Its existing owner is Mir Shakil ur Rehman, who is the son of Mir Shakilur Rehman.
Daily Jang is complete newspaper that contains stuff for each age group. Headquarter of Daily Jang is located at II Chundrigarh Road, Karachi. Jang newspaper is equally popular among kids, women, men, teen ages and
old people because of its variety of editions that covers all these people. Jang newspaper is well known for its reliable news reports and it publishes all news related to entertainment, sports, fashion, politics etc.
LOGO & Masthead all in one.
SLOGON
Headline
Credits
Date Line
Lead Story
Lead Photograph
Images & Captions
Columns
Reversed TypeHammer
Pakistan Today Newspaper History & Ideology
Pakistan Today is a Pakistani English-language daily newspaper, published by Nawa Media Corporation from three
Pakistani cities – Lahore, Punjab; Karachi, Sindh; and Islamabad Capital Territory. Pakistan Today’s Headquarter is in Lahore, the
newspaper was founded by its editor and publisher, Arif Nizami, in 2010.
It is the first Pakistani newspaper to be published in the Berliner format. The newspaper upholds a liberal and moderate editorial policy
through its editorials and contents.
Masthead
Headline
Credits
Date Line
Lead Story
Columns
Reversed Type
Kicker
Deck
Dawn Newspaper History & Ideology
The Daily Dawn is an English language newspaper of Pakistan. It is the largest published and circulated English language newspaper of Pakistan.
Daily Dawn newspaper simultaneously published and circulated from almost all the big cities of Pakistan. Dawn is owned by the Dawn Group of
newspaper, it was founded by the founder of Pakistan, Quaid e Azam in the year 1941. Dawn was founded to wake Muslims and to suppress the propaganda against Muslims before separation of Hindustan. Dawn
newspaper headquarters is located in Karachi, while other operative offices are working in Islamabad and Lahore, as well. Abbas Nisar is the existing
editor of Dawn newspaper.
HeadlineMasthead
Date Line
Sub Headings
Bay Line
Lead Story
Lead Paragraph
Reversed Type
Images
Columns
Deck
Display Advertisement
The Nation History & IdeologyThe Nation is an English language daily newspaper of Pakistan. It is
printed simultaneously from the three major cities of Pakistan that areLahore, Karachi and Islamabad.
The Nation is a daily English language newspaper of Pakistan. It was started publishing in the year 1986. It is printed and circulated under
the flag of Nawa-i-Waqt group of newspaper. Currently, The Nation competes with two leading English language newspaper of Pakistanthese are The Dawn and The News International. The
Nation headquarters is located in Lahore. The Nation is well recognized not only all over the Pakistan but also internationally.
The daily edition of the Nation contains special sections for different
news such as one section is called The Nation Plus that contains news and infotainment about showbiz, glamour world etc. Another
section is called as The Young Nation; this section is especially designed for the young generation readers. An IT based section is
also the part of the Nation that contains news related to IT and it is named as Log On.
Small Advertisements
Masthead
Heading
Subheading
ColumnsDate Line
By Line
Lead Story
Deck
Images
Reversed Type
Masthead
Headline
Credits
Date Line
Lead Story
Lead Photograph
Image & Caption
Columns
Deck
SmallAdvertisement