the centre for next generation localisation lrc xiii conference dublin october 2008 prof. josef van...
TRANSCRIPT
The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008
Prof. Josef van Genabith
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
at high quality, speed, volume and low cost
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
at high quality, speed, volume and low cost
key enabling, value adding, multiplier component of global software and content distribution industry
What is Localisation?
industrial process of adapting digital content to culture, locale and linguistic environment
at high quality, speed, volume and low cost (!!!)
key enabling, value adding, multiplier component of global software and content distribution industry
What is Localisation?
Localisation costs money
Consequently localisation decisions driven by market
Impacts on selection of
Languages
Content
What is Localisation?
Localisation costs money
Consequently localisation decisions driven by market
Impacts on selection of
Languages
Content
Three Challenges
Volume:
rapidly increasing amount of digital content to be localised into more languages
Access:
print/paper, full screen/keyboard vs. mobile devices, hands-busy, eyes-busy, access on the go
off-line vs. instant/real-time
Personalisation:
coarse-grained “locale” vs. individualised information
Three Challenges
Volume:
rapidly increasing amount of digital content to be localised into more languages
Access:
print/paper, full screen/keyboard vs. mobile devices, hands-busy, eyes-busy, access on the go
off-line vs. instant/real-time
Personalisation:
coarse-grained “locale” vs. individualised information
The Localisation Cube
Personalisation
Volume
Access
“Traditional” Enterprise Localisation
Volume
Access
Personalisation
Vision: Next Generation Localisation
Personalisation
Volume
Access
Vision: Next Generation Localisation
Personalisation
Volume
Access
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Achieving the Vision
Volume Translation Language Technology MT
Access Modalities Language Technology Speech
Personalisation Content Digital Content Mngmnt AH,IR/IE
Integration Workflow Localisation Research
Integration Demonstrators System Framework Research
Structure of the Project
NextGenerationLocalisation
SystemsFramework
En
terp
rise
Loca
lisa
tion
Pe
rso
na
lised
Lo
calis
atio
n
Unified Model
DigitalContentManagement
IntegratedLanguageTechnologies
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
Bulk Localisation:
E.g. Software
• Large volume• Corporate content• Predictable content• Off-line• Human pre- and post- editing• Low personalisation• Full screen and text based access
• Crowd sourcing
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
Personalised ProductionContent:
E.g. Customer Support
• Medium volume• Corporate content• Perishable content (Web)• On-line, real-time• No human pre- and post- editing• Medium personalisation• Mixed modality access: Speech, screen, text
• Crowd sourcing
Use Scenarios/Demonstrators
Pers
Vol
AccPersonalised Multilingual Social Networking
PersonalisedProduction Contentfor InformalLearning
Bulk Localisation
Personalised Multi-LingualSocial Networking:
E.g. Bebo (Irl.), Mixi (Japan)
• Low volume• Personal content• Perishable content (Web)• On-line, real time• No human pre- and post- editing• High personalisation• Mixed modality access: Speech, screen, text
• Crowd sourcing
The Centre for Next Generation Localisation
The Centre for Next Generation Localisation
Industry-Academia Partnership
Funded by the Science Foundation Ireland (SFI) and the Industry Partners
CSET Programme: Centre for Science, Engineering and Technology
2007-2012
33M euro
100 people (mostly research staff: PhD students and PostDocs)
http://www.cngl.ie/
Questions?
6. AOB