the bremont times - baselworld briefing

T H E

BREMONT TIMESBASELWORLD BRIEFING: YOUR GUIDE TO BREMONT’S BASELWORLD 2014 RELEASES

E: [email protected] | T: +44 (0) 845 0940 690 | W: www.bremont.com

For press information, images or to arrange interviews please contact Natalie Keigher: T: +44 (0) 782 7229 225 | E: [email protected]

BREMONT BOEING MODEL 1 & 247

World’s first view of the Bremont

Boeing timepieces.

PAGE 2

BREMONT AND BOEINGBremont partners with The Boeing Company to develop new line of mechanical chronometers

BREMONT TERRA NOVA

Tested in the field on a gruelling

1,795 mile Antarctic trek.

PAGE 4

BREMONT MBIII

Discover the latest addition to

Bremont’s Martin-Baker collection.

PAGE 6

After working with The Boeing Company on special projects

for a number of years, in 2014 Bremont announced an exclusive

collaboration to develop a new line of mechanical timepieces.

The partnership combines Boeing’s extraordinary expertise

in advanced material technology with Bremont’s innovative

track record in chronometer manufacture. It will also help to

commemorate the aerospace company’s 100th anniversary in 2016.

Founded in 1916, Boeing is one of the world’s largest aircraft

manufacturers. The second-largest aerospace and defence

contractor and the US’s largest exporter. With a past dating back

nearly 100 years, the Chicago-based giant’s archives read like a

history of aviation.

Significant amounts of joint research has taken place at the

Advanced Material Research Centre (AMRC) in Sheffield which is

a joint venture between the University of Sheffield and Boeing.

This has led to the development of new metals like Custom 465®

Stainless, a premium melted alloy capable of superior strength,

hardness and corrosion, being used in the Bremont Boeing range.

Custom 465® Stainless is the strongest of all commercially

available stainless alloys. It was developed in response to

the demands from the aerospace industry for materials that

will keep aircraft flying for 30 years or more with minimum

maintenance. It has been used for structural components such as

flap tracks, actuators, engine mounts, and landing-gear hardware.

This will be the first time Custom 465® Stainless has been used

in the watch industry.

More on page 2

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Additional content at:

Bremont.com/Baselworld

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BREMONT BOEING WATCH LINE SET TO TAKE OFF AT BASEL 2014

Bremont Watch Company confirms that the new Boeing watch

range, launching at Basel 2014, will comprise two new models:

the Bremont Boeing Model 1 and the Bremont Boeing Model 247.

The new line is the result of extensive access to the aerospace

company’s material and manufacturing technology at the

Advanced Manufacturing Research Centre (AMRC) in Sheffield,

UK, as well as to its historical and archival materials. The watches

will exclusively use Boeing aeroplane materials that have never

before been incorporated in watch manufacture.

Named after the first aircraft built by Boeing, known as

the B&W, the Bremont Boeing Model 1 is a unique timepiece

that reflects Boeing’s extensive experience in advanced material

research. One version is manufactured from Custom 465®

Stainless Steel. This double vacuum-melted, age-hardenable alloy

was developed for the aerospace industry for superior strength,

hardness and corrosion resistance. A second version uses Boeing

aviation-grade Ti-64 titanium for the case construction.

Both feature the unique Bremont Trip-Tick® case construction

with integrated crown guard. Their beautifully decorated BE-36AE

movements are suspended in Boeing blue decorated steel and

rubber anti-shock mounts exposed for all to see through the

crystal case backs.

The Bremont Boeing Model 247 represents the debut

chronograph in the collaboration. Like the Bremont Boeing Model

1, two versions are available: the first is built from exceptionally

tough Custom 465® Stainless Steel, while the second has been

manufactured from Boeing aviation-grade titanium. The hardened

case incorporates screw down crowns and chrono pushers,

together with an exhibition sapphire crystal case back.

All Bremont Boeing cases will be made in-house in the

UK. The hardness of the Custom 465® Stainless Steel makes it

particularly demanding to machine precision parts. In conjunction

with the Advanced Manufacturing Research Centre, Bremont has

developed new machining techniques to meet the challenge.

About Boeing: Boeing is the world’s leading aerospace company

and the largest combined manufacturer of commercial jetliners

and military aircraft combined. With a long tradition of

aerospace leadership and innovation, Boeing will celebrate its

100th anniversary in 2016.

About AMRC: The University of Sheffield AMRC

with Boeing identifies, researches and resolves advanced

manufacturing problems. The AMRC with Boeing is dedicated

to working with manufacturing businesses, from global

aerospace giants to local SMEs. Businesses can work with the

AMRC on a one-off project, or join as a member for long-

term collaboration.

There are currently over 70 member companies which pay

an annual fee to access the resources and expertise, and which

help determine the Centre’s research programme – membership

is open to all. Boeing is the founding partner and continues to

play a key role in the Centre’s continuing development.

Boeing Model 1 AircraftBoeing Lunar Rover Vehicle Construction of a Boeing 787 Commercial Airliner

Boeing is the world’s largest combined manufacturer of commercial jetliners and military aircraft. Pictured above is a Boeing F/A-18E/F Super Hornet breaking the sound barrier.

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MODEL1/WH MODEL247/WH

MODEL247CASE BACK

MODEL1CASE BACK

BREMONT BOEING MODEL 1T E C H N I C A L F E A T U R E S

• Modified calibre 13 1/4” BE-36AE automatic chronometer, 25 jewels, Glucydur balance,

Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 38-hour power reserve,

Bremont Boeing moulded and skeletonised decorated rotor.

• Hour/minute/second, date at 4.5H.

• Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium Trip-Tick® construction

with bi-directional rotating bezel with SuperLumiNova® and crown guard. Protective anti-

shock decorated movement mount. Case diameter 43mm, lug width 22mm.

• Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium exhibition case back.

• Metal dial with SuperLumiNova® coated hands and numerals. 2 colour variations.

• Domed anti-reflective, scratch resistant sapphire crystal.

• Water resistant to 10 ATM, 100 metres.

• C.O.S.C chronometer tested.

• Seattle Hybrid (leather-polymer composite) strap and NATO military Bremont Boeing

nylon strap.

BREMONT BOEING MODEL 247T E C H N I C A L F E A T U R E S

• Modified calibre 13 1/4” BE-50AE automatic chronometer, 28 jewels, Glucydur balance,


Bremont Boeing moulded and skeletonised decorated rotor.

• Hour/minute/second, date at 4.5H, chronograph small counters with seconds and 30

minutes.

• Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium Trip-Tick® construction

with scratch resistant DLC treated case barrel. Case diameter 43mm, lug width 22mm.

• Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium exhibition case back.

• Metal dial with SuperLumiNova® coated hands and numerals. 2 colour variations.




• Seattle Hybrid (leather-polymer composite) strap and NATO military Bremont Boeing

nylon strap.

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THE NEW TITANIUM TERRA NOVA BREAKS THE ICE WITH BEN SAUNDERS ON WORLD-FIRST ANTARCTIC EXPEDITIONIn early 2014, renowned British polar explorer Ben Saunders and

his team mate Tarka L’Herpiniere rewrote history with their world

record-breaking Antarctic expedition. One of the most ambitious

polar expeditions in a century, it marked the first time Captain

Robert Falcon Scott’s ill-fated Terra Nova expedition had ever

been completed. For four months, the pair trekked 1,795 miles

across Antarctica’s inhospitable landscape on a return journey

from Scott’s Terra Nova Hut on the north shore of Ross Island to

the South Pole. In doing so, they also set the world record for

the longest polar journey on foot. Walking an average of 17 miles

daily in temperatures as low as -46°C, they hauled their own

supplies by sled - a weight of almost 200kg. The Scott Expedition

has undoubtedly pushed the limits of physical and mental

fortitude, resetting the bar for polar expeditions of the future.

On the outside of their polar jackets the two polar

explorers wore their new Bremont Terra Nova chronometers. The

watches were to become an essential tool in their navigation.

Far too cold for any type of battery operated device, the light

titanium Supermarine with GMT functionality and specially

oiled mechanical movement became indispensable. Using the

chronometer to measure longitude, the watch could also be

used to point to the South Pole using the GMT watch hand and

the sun.

Seeing a clear alignment between a unique British

expedition and a British watch company that was keen to break

boundaries in terms of design and durability, Ben has been

working with Bremont since 2010 and particularly in the run up

to his Scott’s expedition. The Limited Edition Terra Nova was

the result of numerous collaborative meetings during which

Ben stressed one crucial element from his vast experience, a

personal fixation of any polar explorer: the weight. The result

is an incredibly lightweight custom mechanical watch with no

compromise on performance whatsoever. Manufactured from

aircraft-grade titanium to reduce weight and increase strength,

the watch is also water resistant up to 500m. The mechanical

movement incorporates a special vibration mount with the

ability to protect against extreme shocks and also serve as a

thermal insulator. The mechanical automatic movement was

also tested to -40°C to ensure it could withstand such extreme

temperatures: quartz counterparts would simply stop functioning

at this level.

Ben Saunders said: “Having the opportunity to test the next

generation of watches on our journey has been fantastic. Most

impressive is the weight of the Terra Nova. The titanium provides

unrivalled durability without the added weight associated with

so many other watches. This was an absolutely crucial aspect of

the development. When you take on an endurance challenge like

the Scott Expedition, every gram counts.”

Giles English, Bremont Co-Founder said: “It has been superb

working with Ben on this project. It is wonderful to think that

Captain Scott used mechanical watches on his trip and 100

years later a mechanical watch remains the best tool for such

extreme conditions.”

About Captain Scott: Iconic British explorer Captain Robert

Falcon Scott led the first British team to reach the South Pole

on 17th January 1912. He died along with the last of his team,

Dr Edward Wilson and Lieutenant Henry (“Birdie”) Bowers,

on 29th March 1912 on the return journey of the fateful Terra

Nova expedition. They had covered almost 1,600 miles - a feat

unsurpassed in over 100 years, until now.

ABOUT BEN SAUNDERS...Ben Saunders is a pioneering polar explorer. He has recently broken the record for the longest polar journey on foot in history (by almost 400 miles) and is one of only three people in history to have skied solo to the North Pole (a challenge Reinhold Messner called “ten times as dangerous as Everest”). At the age of 26, Ben was the youngest to complete this by more than ten years, in conditions NASA called “the worst since records began”.

Ben spent four months walking and climbing in the Nepalese Himalayas aged 19, going on to work as an instructor at the John Ridgway School of Adventure in the Scottish Highlands, once billed as “the UK’s toughest management training school”. Ben has raced mountain bikes on and off-road at national level. He has run seven marathons and three ultra-marathons, including an attempt at the inaugural 250-mile Thames Ring Ultra in summer 2009. He is an Ambassador for The Prince’s Trust, a Patron of the British Exploring Society, an honorary member of the Cordon Rouge Club, a Global Ambassador for Land Rover, an ambassador for Intel, a Fellow of the British American Project, and supports the Duke of Edinburgh’s Award and the Orchid Cancer Appeal.

During his record-breaking 1,795 mile trek Ben relied heavily on his Bremont Terra Nova for accurate time-keeping and navigation.




TERRA NOVA

TERRA NOVA: LIMITED TO 300T E C H N I C A L F E A T U R E S

• Modified calibre 13 1/4” BE-93-2AE automatic chronometer, 21 jewels, Glucydur balance,

Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 42-hour power reserve, Bremont

moulded and skeletonised decorated rotor.

• Hour/minute/second, date at 3H. 24H GMT hand.

• Satin and polished titanium with bi-directional rotating bezel with SuperLumiNova®.

Inner soft iron anti-magnetic Faraday cage and protective patented anti-shock movement mount.

Automatic helium escape valve and crown protector. Case diameter 43mm, lug width 22mm.

• Titanium screw-in and Terra Nova decorated case back.

• Metal dial with SuperLumiNova® coated hands and numerals.




• Integrated rubber strap with pin buckle. Also available with titanium bracelet.

• Produced in a Limited Edition of 300 watches.

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BREMONT EXPANDS ITS MARTIN-BAKER RANGE WITH THE EAGERLY ANTICIPATED MBIII

Martin-Baker is a British aviation company responsible for

supplying 70% of the world’s air-forces with fighter ejection

seat technology. They first approached Bremont to create the

definitive aviation watch in 2007/08. More than simply putting

a logo on an existing model, the watch had to withstand the

same rigorous testing programme as the ejector seats themselves.

Two years later, the Bremont MB range (MBI & MBII) was born.

The limited edition Bremont MBI was solely for pilots who had

ejected from an aircraft using a Martin-Baker seat. This rather

select group includes US congressmen and senators, CEOs of

leading FTSE and Dow companies, and the chiefs of six air forces

around the world (the one exception is a major Hollywood star

who tracked down and persuaded an ejectee to buy a watch

on his behalf). While the MBI is reserved for the few, the MBII is

available to all and has become a Bremont best seller. Nobody

quite expected the impact it would have on the aviation watch

world. Its unique case design, distinct coloured barrel, and

ground-breaking technical features made it an instant favourite

among aviators in the military and civilian worlds alike.

The introduction of a new GMT movement able to

simultaneously keep the time in two time zones takes this

heritage one step further. Yet the MBIII very much retains the

classic DNA that has made the MB a must-have for any serious

collector. It has been put through the same intensive, extensive

testing schedule that includes shock, vibration, temperature

extremes, and salt-fog tests:

Along with the Terra Nova this is the first time that Bremont

has introduced a non-chronograph GMT movement into any of its

watches and to further differentiate it from the MBII is introducing

a bronze aluminium barrel as an option to the watch (in addition

to anthracite and the iconic orange). The bronze was specifically

inspired by a number of military watches Bremont has done in the

past based on the anti-reflective coating used on their cockpit

canopies. As with the original MB watches, in terms of design the

MBIII is very much inspired by the MB ejection seats themselves,

featuring characteristics such as the knurled effect on the barrel

matching components on the seat and the yellow and black loop

at the end of the second hand which is a direct reference to the

ejection pull handle.

Giles English, Bremont Co-Founder said: “It has been a

wonderful relationship with Martin-Baker over the years. We have

always been proud to work with such an amazing British business.

When Nick and I sat down to design the MBIII we were very

conscious not to make a drastic change and lose the MBII DNA.

I think we have accomplished this as we have evolved the watch

and made the addition of the GMT function.”

Martin-Baker’s Director of Business Development and

Marketing, Andrew Martin said: “We greatly respect what

Bremont has achieved so far. I truly believe that the MBII has

won its place as one of the iconic mechanical watches of the

21st century. Our life-saving ejection seats are tested to the

absolute limit, so the creation of such a unique timepiece that

can withstand the same rigorous testing is a clear demonstration

of the quality and craftsmanship involved. The MBIII is the next

chapter in the story and one we are all very proud of.”

About Martin-Baker: With facilities spanning the globe,

Martin-Baker has established an extensive range of unique,

specialist engineering capabilities. They ensure that all Martin-

Baker products are of the highest quality and reliability and will

always perform as designed – first time, every time.

Past and continued success has defined the iconic British

company as the number one choice for over 88 air forces

throughout the world, fitted to over 80 aircraft types. The

equipment may represent a crew member’s last chance to survive

and there can be no compromise. Every facet of the safety system

must work perfectly to safeguard a precious life.

Furthermore, aircrew members must reach the ground

uninjured, especially in a hostile environment, if they are to

have the best possible chance of survival. This understanding is

reinforced by 60 years of experience dating back to the first live

ejection test in 1946 and the first life saved in 1949. So it comes

as no surprise that Martin-Baker is the only company worldwide

able to offer a fully-integrated escape system that satisfies the

very latest in pilot operational capability and safety standards.

Martin-Baker has saved over 7,438 aircrew lives for more than

93 Air Forces.

About Bremont: Bremont is a British luxury watch brand,

manufacturing mechanical watches in Henley-on-Thames, UK.

Co-founded by brothers Nick & Giles English in 2002, Bremont

has made a substantial impact on the watch industry in a very

short period of time. Honours include being named ‘Best British

Emerging Luxury Brand’ by Walpole 2008, voted ‘Luxury Watch

Brand of Year’ at the UK Jewellery Awards for the last three years,

and winning ‘Best Breakthrough Brand’ at the 2012 Luxury Briefing

Awards. The brand remains true to its original principles of

durability, legibility and precision, also manufacturing watches for

some of the most exclusive military squadrons around the world.

Bremont continues to play an influential role in revitalising the

British watch industry, the birthplace of numerous timekeeping

innovations still used today.

The MB range has endured tests such as Aircraft Carrier Deck Test (salt fog), Altitude Test, Extreme Temperature Endurance, Vibration and of course Ejection Tests.

SECS

SECS SECS

0.5

0.6 0.8The following image depicts the processes that occur during a high speed, zero altitude ejection.

SECSSECS

SECS

SECS

0.10.2

0.3

0.4

THE BREMONT MB RANGE HAS SUCCESSFULLY ENDURED 12-30G THROUGHOUT THE 1ST SECOND OF EJECTION.

1. Catapult Phase 12-15G2. Rocket Motor 12-15G3. Drogue Stability 30G (600kt sled test)4. Parachute Deployment 15g

T E S T E D B E Y O N D E N D U R A N C E




MBIII/BZ

MBIIIT E C H N I C A L F E A T U R E S

• Modified calibre 13 1/4” BE-93-2AE automatic chronometer, 21 jewels, Glucydur balance,


Bremont moulded and skeletonised decorated rotor.

• Hour/minute/second, date at 3H, 24H GMT hand.

• Hardened stainless steel Trip-Tick® construction with case barrel in various colours. Inner

soft iron anti-magnetic Faraday cage to protect movement. Protective patented anti-shock

movement mount. Patented inner bi-directional Roto-Click® bezel operated by crown at 4H.

Case diameter 43mm, lug width 22mm.

• Stainless steel decorated case back with 6 stainless steel screws with polished heads.

• Black metal dial with SuperLumiNova® coated hands and numerals.




• Embossed calf-skin leather strap with pin buckle and NATO military nylon strap.

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MODEL247/BK

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