the brand licensing process
DESCRIPTION
Learn more about the process of brand licensing with our 8-step formula. The following slides are an abridged section from our webinar series “How to Build Your Brand Licensing Dynasty” To purchase the complete webinar and series with audio visit www.BrandLicensingExpert.comTRANSCRIPT
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The 8-Step Brand Licensing Process
The following slides are an abridged section from our webinar series
“How to Build Your Brand Licensing Dynasty”
To purchase the complete webinar and series with audio visit www.BrandLicensingExpert.com
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Identify Where to Play
Determine How to Win
Prospect Licensees
Perform Due Diligence
Define Licensing
Opportunity
Negotiate Contract
Conduct Orientation
Establish Business Plan
The 8-Step Brand Licensing Process
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Step 1: Identify Where To Play• Step Objective: Determine brands’ degree of extendibility• Desired Outcome: List of eligible product categories
The Virgin Brand
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Step 2: Determine How to Win
• Step Objective: Define go-to-market strategy• Desired Outcome: Determine whether to manufacture,
source, acquire and/or license
Manufacture? Source?
Acquire? License?
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Step 3: Prospect Licensees • Step Objective: Identify prospective licensees• Desired Outcome: A targeted list of prospective licensees
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Step 4: Perform Due Diligence
• Step Objective: Vet targeted list of licensees• Desired Outcome: Two to three fully qualified licensees
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Step 5: Define Licensing Opportunity
• Step Objective: Scope opportunity, identify deal terms• Desired Outcome: Initial sales forecast, understanding of
the licensees’ strengths and capabilities, deal parameters
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Step 6: Negotiate Contract
• Step Objective: Finalize deal terms and sign contract• Desired Outcome: A signed contract with a motivated
licensee
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Step 7: Conduct Orientation
• Step Objective: Familiarize both parties with the brand and approval process
• Desired Outcome: A licensee fully knowledgeable of the brand and the commercialization process
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Step 8: Establish Business Plan
• Step Objective: Develop agreed to business plan• Desired Outcome: Achievable targets
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This has been a snippet from our webinar series “How to Build Your Brand Licensing Dynasty”
To purchase the complete series with audio visit www.BrandLicensingExpert.com