Brand Licensing program

HYUNDAI Corporation

Hyundai Corporation, Korea’s leading general trading house, provides international trade and distribution services for a wide range of products, including steel, heavy machinery, ships, industrial plants, automobiles, electrical and electronic equipment, and basic commodities.

In addition to export and trading, HyundaI Corporation has achieved remarkable success through investing in energy resource development projects in asia and the Middle East.

HyundaI Corporation has 34 years of experience in global trade, solid financing capabilities, and unparalleled regional and local expertise through our network of nearly forty offices worldwide.

In recent years, HyundaI Corporation has further diversified its business portfolio by expanding into new businesses. notably, it has become a world-class player in the shipbuilding industry by establishing Qingdao HyundaI Shipbuilding, a Chinese subsidiary specializing in the construction of mid-sized commercial vessels.

Hyundai Corporation is also working with select partners to bring Hyundai-branded electronics and other consumer products to households worldwide, and has seen remarkable growth in the sale of mobile phones, digital cameras, and home audio/video systems.

at the end of 2009, Hyundai Corporation became an affiliate of Hyundai Heavy industries, the world’s undisputed leader in shipbuilding, heavy equipment, and emerging technologies such as solar and wind power. HyundaI Corporation is now well-poised to become one of the world’s top solutions providers for any number of commercial and industrial needs, with resources, sector and regional expertise, and individual talents second to none.

Creating new value as a Global Business Organizer

HyundaI Corporation owns the global rights to the HyundaI brand for a wide variety of product categories, including all of Class 9 of the nice Classification of Goods and Services and portions of Classes 7 and 11 as well.

HyundaI Corporation is actively seeking qualified partners that are able to maximize the value of the HyundaI name on a royalty-based trademark licensing arrangement. With the vast number of geographical markets in the world and the broad range of product categories that can be licensed, there are countless opportunities for your firm to develop, market, and sell HyundaI-branded goods.

Present in 110 countries

Over $1 Billion (USD) in sales generated

for our brand partners since 2002

Brand Licensing Program

HYUNDAI Brand Licensingin Brief

‘HYUNDAI’ The Most Recognized and Respected Korean Brand Around the Globe

Hyundai is synonymous with Korean innovation and technology, and as famous as Samsung or LG. From world-class automobiles and ocean-going vessels to heavy machinery, the HyundaI brand signifies top quality and value _ a name that people trust.

110 $1 Bil.Facts & Figures

More than 120 currentbrand partners

120

Benefits of licensing HYUNDAI Brand

Maximize the value of your products

instant consumer recognition

The higher the sales, the lower the cost of your marketing

Marketing support from Hyundai, with showcase presence at CES, iFa, nHS, and other global trade shows

Local marketing expertise from Hyundai Corporation’s network of nearly forty offices around the world

CoNTACT INfoRMATIoN

This is your opportunity to take advantage of one of the world’s most famous and respected brands.When you partner with Hyundai Corporation, you are doing business with a market leader and a brand that delivers results.

Our brand is here for your business.

For more information on licensing opportunities, contact :

Brand Licensing Division, HYUNDAI Corporation

+ 82-2-390-1214 / + 82-2-390-1368

E-mail: brand @hyundaicorp.com

www.hyundaicorp.com

Categories Available for Licensing

Televisions audio/Video Products Home appliances Mobile Phones digital imaging Power Tools and Portable Generators Batteries Lighting Products Security and Surveillance Systems And many more