blaupunkt brand licensing - b2b.ifa-berlin.com · your top brand licensing opportunity blaupunkt...

Your top brand licensing opportunity

BLAUPUNKT BRAND LICENSING



LEARN HOW THE BLUE DOT CANIMPROVE YOUR COMPETITIVENESS…



EXPLORE NEW OPPORTUNITIESAND A NEW STREAM OF REVENUE

GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.


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Speeds your

time to market

Lowers your

introduction costs

Provides an invaluable

measure of quality assurance

to your customers

Boosts your

margin and turnover.

Earn more money through Brand Licensing!


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Replacing a

Private Label Brand

Launching Existing

OEM Products

to new distribution

Market Reach

Expansion

Creating a

Step-Up or „Shelter“

Line

Launching a

totally new product

line or category


Different models for brand licensing


1923A company named “Ideal” was first founded in Berlin when radio was still in its infancy.Every unit was carefully tested by technicians and labeled with a seal for quality—the blue dot. It did not take long before customers simply asked for the “bluepoint” products. The blue dot quickly became known as a symbol of outstanding quality.

1932The first car radio in the world was launched by Blaupunkt.

1938The dot became a trademark as well as the new company name: Blaupunkt.

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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT

It all started with the blue dot


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It all started with the blue dot

Headphones, Car Radio, World Receiver

Decades of innovations and expansionTV, Video, Audio, Video Recording, Professional Studio Equipment, Car Audio, Navigation, Telematic Systems …..

The advantage in your car

Narrowed focus on In Vehicle Entertainment,GPS, Professional Coach and Truck Entertainment.

Enjoy it. The Blaupunkt Global Brand CommunityThe „Advantage in your car“ becomes „The advantage in your life“. Blaupunkt is now offering an extended range of CE, Home Appliances , Security and „Well beeing“ products.

The history in a nutshell


Product Line-Up Decisions Product DesignSourcing /

ManufacturingDistribution /

Sales Channels*Pricing

Advertising / Communication*

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Our Brand Licensee´s control the complete time-to-market process!GIP as the brand owner will not have any leverage on the TTM process, even though we are always open to consult.

* As long as in line with the respective contract / brand guidelines.


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TV Sets & Accessoires Audio in D/A/CH – Western + Eastern EU

Tablet PC in D/A/CH BatteriesMobile Phones

The Blaupunkt World of Entertainment


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SDA

Smart Home / Security

LED LightingMDA / Kitchen Built In

Robotics Sewing Machines Air Treatment / AC

At Home with Blaupunkt


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Telematics

Car Audio / AccessoiresGPS NavigationLawn & Garden / Power Tools

On the Go and in the Garden


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UKSouth Africa

UKGermanyPoland Germany

Romania

Malaysia

Blaupunkt Brand Visibility


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BLAUPUNKT蓝宝品牌授权

W I F Y ?


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Our own responsibilities towards our licensees

• Long-term partnership

• Sincere and equal communication

• Transparently and Openly Maintaining Corporate Core Values and Brand Value

• Protecting the brand and its trademarks

• Maintain and establish the Sapphire brand at the international level

• Maintain a consistent approach to quality

• Provide brand partners a communication platform

Responsible Brands: Public Relations, Global Websites, exhibiting products at international

exhibition fairs

• Selective items: Actively support you through international sales network


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Blaupunkt Trade Shows

blaupunkt brand licensing - b2b.ifa-berlin.com · your top brand licensing opportunity blaupunkt...

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