the big picture adwords structure step-by-step setup extra tips & tricks mike @ websavvy.com.au
TRANSCRIPT
The Big Picture
AdWords
Structure
Step-by-Step
Setup
Extra Tips &
Tricks
Mike @ WebSavvy.com.au
What? How?
The Big Secret!
Competitive bidding process
$
$
relevance
Strong Link
Bad StructureThe AdWords Account
Campaign #1AdGroup1
Weight lossDietDietingLosing weightLose weight fastFat lossEasy diet
Fast weight lossQuick weight lossHow to burn fatLow carb dietDiet retreatAtkins dietDiet pillsDiet shake
relevance
Golden Rule
Can you fit all Keywordsin the AdGroup
into 1 Ad
Good StructureAdWords Account
Campaign
keywords
keywords
keywords
AdGroup1
AdGroup2
AdGroup3
Bad Keyword Groups
AdGroup1
Weight lossDietDietingLosing weightLose weight fastFat lossEasy diet
Fast weight lossQuick weight lossHow to burn fatLow carb dietDiet retreatAtkins dietDiet pillsDiet shake
Good Keyword Groups
AdGroup: fat lossFat lossFat loss bookFat loss tips
DO NOT WANT:PillsShakeRetreatAtkins
AdGroup: weight lossWeight loss
Fast weight lossQuick weight loss
AdGroup: dietsFast dietsEasy diets
AdGroup: Diet ebookDiet ebook
Dieting ebook
AdGroup1
AdGroup2
AdGroup3
Bad Words!
Keyword Groups
AdGroup: fat lossFat lossFat loss bookFat loss tips
DO NOT WANT:PillsShakeRetreatAtkins
AdGroup: weight lossWeight loss
Fast weight lossQuick weight loss
AdGroup: dietsFast dietsEasy diets
AdGroup: Diet ebookDiet ebook
Dieting ebook
AdGroup 1Weight loss
AdGroup 2Diet ebook
AdGroup 3Fat loss
Bad Words!
Weight loss Diet ebook Fat loss Pill
Fast weight loss
Dieting ebook
Fat loss book
Shake
Quick weight loss
Fat loss tips Retreat
Atkins
Great AdsUse Keywords from
GroupHeadlines: Questions,
QuotesUse Action verbs
Keywords in Domain Name
#1
3.75 %
0.64 %
Want Amber Jewelry?Genuine Baltic Amber!Quality Jewelry at Great PricesAbbeysAtticJewelry.com
Shop For Amber JewelryGenuine Baltic Amber!Quality Jewelry at Great PricesAbbeysAtticJewelry.com
#2
3.69 %
0.28 %
Solve Wooden Puzzles?Wooden Puzzles and Brain Teasers!Extensive Selection – Great PricesFrik-n-Frak.com/Wooden-Puzzles
Frik-n-Frak’s Curio ShackPuzzles and CuriositiesCheck out our quality selectionwww.friknfrakscurioshack.com
#3
19.11 %
29.60 %
Want Accordion Straps?High Quality Accordion StrapsFrom $24.95 with free shipping!AccordionStrap.com
Need Accordion Straps?High Quality Accordion StrapsFrom $24.95 with free shipping!AccordionStrap.com
#4
6.76 %
4.72 %
Wire PuzzlesWire Puzzles from Simple to Hard!On Sale Now at Frik-n-Frak’sFrik-n-Frak.com
Good at Wire Puzzles?All Handcrafted in the USA!On Sale Now at Frik-n-Frak’sFrik-n-Frak.com/Wire-Puzzles
split testingTiny changes -> massive
differences
Test: benefits, price,
ebook title,domain name
changing bidsAim for position 3-6
If your keywords are 20+ -> triple bid or forget it!
Keywords in position 10-20 -> double bid
In position 8 -> increase by 30%In position 7 -> increase by 20%Position 1 -> decrease by 10%
Quality ScoreWhy important?
How find it?
What factors affect it?
How to improve it?
AnalyticsYou can’t manage
What you don’t measure
The Sales Process – Where are the holes?
Where does the money come from?
How many Sales per Day?
Value per Visit, for each Ad Position
