the best times - 2015 media kit

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ABOUT US

ELCOME to The Best Times, an award-winning monthly publication serving a loyal readership in Johnson County and reaching the local 60-plus market with unprecedented results through efficiency and ease.

W T he Best Times submitted an entry in the

2015 Kansas Press Association Journalism Contest, and placed first as the best magazine in the State of Kansas. This honorable recognition was published in the April 2015 Best Times.

or more than 33 years, The Best Times was a newspaper. Beginning in May 2014, The Best Times became a monthly magazine featuring:

All glossy pages for improved readability

A colorful design that’s easier on the eyes in both text and layout

More stories/articles geared to “young seniors” (baby boomers) and active seniors

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Best Times MEDIA KIT

ach month, the publication is mailed by name and address to its readers. The mailing goes to 60-plus residents of Johnson County who provide their address. Inclusion in the mail list is available by calling Janice Suddath (Circulation) at (913) 715. 0430.

A side from receiving The Best Times in the mail, the magazine is also posted online and delivered to 34 drop-off sites in 14 cities throughout Johnson County for additional readership. The sites include 15 libraries, seven multi-service/community centers, seven nutrition centers, and five main facilities of Johnson County Government.

The Best Times magazine is mailed and distributed to drop-off sites during the final week of the month prior to the date of publication.

Today’s 60-plus residents, and active aging adults totaling more than 95,000 in Johnson County, aren’t the same as yesterday’s seniors. Today’s seniors have the desire, the time, and the money to devote to living an active life, having fun, traveling, shopping, and enjoying leisure activities. And, the age wave is still building locally and nationally as 76 million baby boomers are poised, ready and willing, to follow today’s estimated 33 million elders into retirement. The Best Times offers a unique opportunity, on a monthly basis, to gain valuable exposure in this important, steady, and growing, market in Johnson County.

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ABOUT

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The Best Times Delivers:

64,500 44% 56% 69% * 2013-2014: 6,000 readership increase

SUBSCRIBERS GENDER MEDIAN AGE

AFFLUENCE ………………………….. $76,097 MEDIAN HHI

EDUCATED …………………………… 77% HAVE AN ASSOCIATE’S DEGREE OR HIGHER

INFLUENCE ………………………….. 81% ARE HOMEOWNERS

DECISION MAKERS ……………… 40% ARE EMPLOYED

PASSIONATE READERS ………… 84% READ THE MAGAZINE COVER-TO-COVER

SOURCE: U.S. CENSUS BUREAU

OPINION LEADERS // BUSINESS INFLUENCERS // AFFLUENT CONSUMERS

AUDIENCE the


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* NEW PREMIUM PAGES! // FREQUENCY: 1-12 ISSUES //

Rate Per Month/per Ad 1x 3x 6x 12x

1/8 Page Black & White Color

370 450

305 385

295 375

265 345


700 810

570 680

540 640

490 600


930 1,070

750 895

710 850

660 800


1,350 1,520

1,090 1,260

1,020 1,190

955 1,125

Full Page Black & White Color

2,120 2,400

1,725 2,000

1,610 1,890

1,470 1,750

Page 3 Color - 2,405 2,105 1,870

Back Cover Color 3,480 2,815 2,320 1,995

* Inside Front Cover Full Page Color 1,800 1,800 1,800 1,800

* Inside Back Cover Full Page Color 2,520 2,220 2,000 1,800

* Inside Front Cover Color 1,680 1,600 1,520 1,400

* Inside Back Cover Color 1,680 1,600 1,520 1,400

Rates subject to change without notice.

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(1/2 Page)

(1/2 Page)

Effective May 2014

AD RATES for Display Advertising

Copy Submission Pricing is based on press-ready, sized copy. Ad design assistance is available at $60 per hour, minimum of one hour. One revision is allowed at no extra charge; additional revisions will be billed at $60 per hour

Display Advertising Policy

Deadlines The third day of the month to reserve space and turn in ad copy for design, the eighth day of the month to submit electronic files (Windows-formatted PDF files or JPEG, at least 200 dpi). Deadlines are for the month preceding the month of issue. For example, the February issue deadlines are January 3 (reserve ad space) and January 8 (copy submission).

For more information contact Advertising Sales Manager | Che’rell Bilquist: Phone: (913) 715 – 8920 Fax (913) 715 - 0440 | e-mail: [email protected] | Website: www.jocogov.org/thebesttimes

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PRINT SIZES for Display Advertising

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JOCOGOV.ORG/THEBESTTIMES // (800) 766 – 3777 TDD

1/8 Page 2.75” x 4.15”

4.18” x 2.60”

5.62” x 2”

2” x 5.33”

1/4 Page

Ads are based on three and four column formats with a 1/8” gutter space between columns. Each page have layout margins of 1/4” at the top and both sides, and 1/2” at the bottom to allow for page numbers. Ad dimensions are precise and the layouts shown below are for illustration purposes only.

4.18” x 5.322”

6.34” x 3.58”

8.5” x 2.604”

2.75” x 7.79”

1/3 Page

1/2 Page

2.75” x 10.875” 5.62” x 5.3

8.5” x 3.5”

4.187” x 10.875” 5.622” x 8.219”

8.5” x 5.32”

Full Page 8.5” x 10.875”

6.341” x 7.286”


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AD Contract

JOCOGOV.ORG/THEBESTTIMES // (800) 766 – 3777 TDD

A publication of the Johnson County Manager’s Office (Hereinafter referred to as “Publisher”)

Display Advertising

1/2 Page

1/4 Page

1/3 Page

1/8 Page

Full Page

Other

Ad Page Sizes

Name of advertising company

Company contact name Telephone E-mail address

Street address City/State/ZIP

Mobile Fax Website address

Publication of the following advertisement in The Best Times magazine is accepted and approved, subject to

the terms and conditions contained in this Display Advertising Contract.

Number of Advertisements: ________

Rate: _______ starting with the _______________ (month/year) issue.

Special Instructions:

Deadline: For reservation of space or design of a new ad, the third (3rd) day of the month prior to publication.

For final ad approval, the eighth (8th) day of the month prior to publication. For multiple-insertion ads, the same

ad will be run as in the previous month unless arrangements have been made for a new ad and approval has

been received before the 8th of the month prior to publication.

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Terms & Conditions

Publisher

________________________________________

Advertising Sales Manager (signature required)

________________________________________

Date

Mailing Address: County Manager’s Office

c/o The Best Times

111 South Cherry, Suite 3300

Olathe, KS 66061-7056

Telephone: (913) 715 - 8920

Fax: (913 715 - 0440

Billing Information (if different from page 1)

____________________________________________

Company representative (signature required)

_________________________________________________ Date ____________________________________________

Company name

____________________________________________

Billing Address

____________________________________________

City/State/ZIP

____________________________________________

Telephone

Policies. All advertising shall comply with the Johnson County Government Advertising Policy and Guidelines

and with The Best Times Newspaper Advertising Policy, and such policies shall be considered as a part of this

Contract. The signature of the Advertiser, or its representative or agent, on this Contract shall constitute an

acknowledgement by the Advertiser that it has received a copy of The Best Times Newspaper Advertising

Policy and will comply with all of the terms, conditions, and requirements contained in the policy. A copy of the

Johnson County Government Advertising Policy and Guidelines is available upon request.

Rates. All rates are quoted net. See the current Rate Card for full rate details.

Copy submission. Rates are based on press-ready, correctly sized copy, submitted electronically, preferably

as high-resolution .pdf files. Call for current specifications for ad submission. Ad design assistance is available

at $60 per hour, minimum of one hour.

Ad approval. Publisher reserves the right, in its sole and absolute judgment, to refuse to publish all contents or

partial contents of any advertisement for any reason. Publisher reserves the right to print the words “Paid

Advertisement” on any ad that Publisher deems could be mistaken for editorial content.

Cancellation. A print advertisement may be cancelled if written notification is received by the eleventh (11th)

day of the month prior to publication. If a Best Times print ad is cancelled, the rate will be prorated, based on

the number of ads actually run, rather than the number of ads agreed upon in the contract. An invoice will be

issued if added costs are due. A Best Times Online advertisement may be cancelled at any time; however, the

full cost of one month’s ad will be invoiced.

Payment due. First ad insertion: Payment is due upon receipt of the first invoice. Subsequent insertions:

Invoices will be issued monthly and payment is due the last day of the month of publication. Publisher reserves

the right to require prepayment.

Indemnity. Advertiser hereby indemnifies and holds Publisher harmless from and against any and all claims by

any third party and legal fees resulting there from related to the appearance of advertisements in The Best

Times newspaper, pursuant to Section VIII, C. 2 & 3. of the Johnson County Government Advertising Policy

and Guidelines. Publisher is not responsible for quality of reproduction resulting from the printing process.

AGREED

By signing this Contract, Advertiser acknowledges, understands, and agrees to all of the terms and conditions

of this Contract and promises to pay the rate for the number of insertions set out above. The person signing the

Contract on behalf of the Advertiser certifies that he or she has the necessary authority to bind the Advertiser.

This Contract may not be assigned without the express written consent of the Publisher.

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AD Contract Page 2 of 2

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BUSINESS CARD Ads

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An Affordable New Way to Advertise! The Best Times, Johnson County’s premier magazine for 60 plus adults, has a new option for advertisers who don’t find Display Ads and Classified ads to be quite the right fit.

Make sure you’re on the page, where colorful business cards will catch the eye of more than 64,000 senior adults who receive the mailed publication each month. The price is inexpensive and the exposure is unbeatable.

The cost of an ‘At Your Service’

business card ad is an affordable

$200 per month.

We’ve made it easy by eliminating the

need for an advertising agreement.

‘At Your Service’ Business Card Ads

Just $200

‘At Your Service’


Have your card added to the ‘At Your Service’ page for one month at a time or prepay for

multiple months. The ad size and dimensions is the standard size of a business card (2.5” x 3”)

and it’s full color!

An Affordable New Way to Advertise

Your Business and Get Attention!

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CLASSIFIED ADVERTISING

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Due Date:

Advertisements must be submitted by the eight of each month for publication the following month. If the ad due date falls on a weekend or holiday the ad is due the day or two before the eight.

Information Required:

Include the exact wording for your advertisement.

Provide your billing address for invoice purposes.

Include your telephone number.

Include the exact wording for your advertisement.

Provide your billing address for invoice purposes.

Include your telephone number.

Ad Placement:

Phone orders are not accepted. Classifieds can be submitted by one of the methods listed below.

E-mail ad to [email protected].

Mail ad to The Best Times, 111 South Cherry Street, Suite 3300, Olathe, KS 66061, and include your address/phone or

Fax ad to (913) 715 - 0440 and include your address/phone.

If all ads (more than one) are agreed to be billed on one invoice, a ten percent discount will be offered off the total.

Payment:

Payment in advance is not required.

Our billing specialist will mail an invoice shortly before the publication is circulated each month.

If you invest in more than one ad and wish to pay for all ads on one invoice, a ten percent discount will be applied to the total amount. Note: This opportunity must be communicated to the ad sales manager.

Instructions are on the invoice on how to pay (by check or online with a credit card). There is a two percent charge to pay online.


$30 for the first 20 words and .55 for

each word thereafter

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ABOUT

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Nursing Homes & Rehabilitative // In-Home Care // Hospice & Other // Independent Retirement Communities // Celebrating a Life // Honoring Veterans // and

Assisted Living & Memory Care

SPECIAL Advertising Sections

Nursing Homes & Rehabilitative Facilities

In-Home Care, Hospice & Other

Independent Retirement Communities

Celebrating a Life

Honoring Veterans and


These special sections are mailed to more than 65,000 homes in Johnson County with residents age 60 plus. As an added value, each Special Advertising Section will be available online via our Website, www.jocogov.org/thebesttimes.

Throughout the year, our Human Services Information Specialists will refer people to the Web site and mail the special section as a stand-alone piece to people seeking resources and referrals.

Professionals in the aging field, hospital discharge planners, case managers, churches, libraries, and senior centers also receive copies of this special advertising insert.

The Best Times has five annual pull-out-and-save Special Advertising Sections throughout the year.

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The Special Advertising Section will carry ad listings in three sizes to meet the varying needs of our advertising partners. Consider taking advantage of a 2/3-page ad or a full-page ad to give your listing additional punch and appeal!

Reserve your space today!

Don’t be left out!

Sizes (black and white only) Standard 1/3-page ad 8.75 x 3.25” // 2/3-page ad 8.75 x 6.625’’ // Full-page ad 8.75 x 10”

Rates for advertisers in Best Times magazine Special Advertising

Section only

Rates for current Best Times magazine advertisers

1/3 Page 2/3 Page Full Page

$397 $742 $1,113

1/3 Page 2/3 Page Full Page

$450 $955 $1,272


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DEC 2015 Issue


Promo Out: October 9, 2013 (e-mail)

Ad deadlines: Reserve – Friday, October 30, 2015

Final Ad – Friday, November 6

ABOUT

SPECIAL Advertising Section

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Nov 2015 Issue

Honoring Veterans

Promo out: September 11, 2015 (e-mail)

Ad deadlines: Reserve – Wed., September 23, 2015

Final Ad – Thursday, October 8, 2015

JUN 2015 Issue

Independent Retirement Communities

Promo out: April 10, 2015 (e-mail)

Ad deadlines: Reserve – Thursday, April 23, 2015

Final Ad – Friday, May 8, 2015

SEP 2015 Issue

Celebrating a Life

Promo out: July 11, 2015 (e-mail)

Ad deadlines: Reserve – Thursday, July 23, 2015

Final Ad – Friday, August 7, 2015

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APR 2015 Issue

In-Home Care, Hospice, Other

Promo out: February 11, 2015 (e-mail)

Ad deadlines: Reserve – Monday, February, 23, 2015

Final Ad – Wednesday, March 8, 2015

FEB 2015 Issue

Nursing Homes & Rehabilitative

Promo out: December 11, 2013 (e-mail)

Ad deadlines: Reserve – Friday, January 3, 2014

Final Ad – Thursday, January 8

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the best times - 2015 media kit

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