YOUR MARKET

OUR VOICE OUR READERS

If Los Angeles were a country – It would be the 18th strongest economy in the world; ahead of Switzerland, Hong Kong & Singapore

DMA in the United States Downtown L.A. is the second largest government center outside of Washington, D.C.

I D E A S S T A R T H E R E / L . A . Hispanic market in U.S. - Diverse & cultural Entertainment, creative & design capital Manufacturing & International trade capital

YOUR #1

#2

MARKET

S O U T H E R N

WE ARE

134 Years of Reporting

Days Missed

44 Pulitzer Prizes

0 C A L I F O R N I A ’ S

V O I C E

W H E R E L . A .

C O N N E C T S

Dominating TV & Radio

Reach more L.A. DMA adults with

ONE AD in the Daily or Sunday Times than a spot on any

broadcast network OR a spot during both morning & afternoon drives on the top 20 radio stations

combined

Hollywood Insider

More online visitors

than Hollywood Reporter, Variety, The

Wrap, and Deadline Hollywood

Latino Voice

Hoy/FDS is the #1 Spanish language

newspaper in the #1 Hispanic market.

55% more copies than La Opinión each week

L.A.’s News Source

LA Times daily

readership is over 9x larger than The NYT, 7x

larger than LA Daily News, 3x larger than

OCR and 6x larger than WSJ in the L.A. DMA

National Coverage

Latimes.com is a top 5

National Newspaper Site. Extended reach through Tribune Publishing in 8

leading markets

#1 LA’s Media Platform

4.1 Million readers reached every week

WE ARE

Print: Sunday Circ. 810K Readership 2.4MM

Online: 36MM UVs & 160MM PVs

Brand Publishing & Digital Marketing Services

Apps & Social Extensions

LOS ANGELES TIMES

Hoy FDS Circ. 813k

Hoy Mon./Deportes: Circ. 92k

Hoy Friday Circ. 137k

Hoy Digital, Events, Custom Publishing

HOY

Engage and interact with desirable consumers

Largest literary festival in the country attracting 150k+

Entertainment: ESS / Foodies: TASTE

Signature Events & Custom Events

EVENTS

6 Community Papers

Total Circ. 200k

OC Weekend: 102k

TCN Digital, Events, Custom Publishing

TCN

Total market coverage & Zoned

Reach non-subscribers

Un-Duplicated Delivery

Subs, Non-Subs, Hoy/FDS, USPS/Walk

DIRECT MAIL

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1 in 2 L.A. adults with HHI $250K+ read the LA Times. In fact, we’re 72% more likely to reach these affluent adults. 83% more likely to own homes value at $1,000,000 or more

UPSCALE 71% are college educated and are 68% more likely to hold a post graduate degree

EDUCATED

90% of our readers voted in the last presidential election

INVOLVED

Spend an average of 10 minutes online

ENGAGED

72% of readers have made a purchase as result of an ad seen in the LA Times

ACTION

OUR