the bargain ebook buyer
TRANSCRIPT
the BARGAIN EBOOK BUYER
O r i g i n a l D a t a o n t h e P u r c h a s e B e h a v i o r
O f P r i c e - S e n s i t i v e E b o o k R e a d e r s
The Bargain Ebook Buyer BookBub | The leading service in ebook price promotions!
WHAT IS BOOKBUB?
• Daily email and website alerting millions of readers to limited-time deals on ebooks
• Publishers and authors promote discounts to
drives sales and gain fans
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 2
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 3
Access To Mi l l i ons o f Barga in Ebook Buyers
EXCLUSIVE SURVEY DATA
BookBub | The leading service in ebook price promotions!
WHO ARE BARGAIN READERS?
The Bargain Ebook Buyer | 4
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 5
W H O A R E B A R G A I N R E A D E R S ?
They Are Predominantly Female
16% Men
84% Women
0%
5%
10%
15%
20%
25%
30%
35%
Under 35 35-44 45-54 55-65 65+
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 6
W H O A R E B A R G A I N R E A D E R S ?
The Vast Majority Are Over 40
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 7
W H O A R E B A R G A I N R E A D E R S ?
A Significant Amount Are Retired 6% Self-employed
8% Homemaker
3% Other
38% Employed Full Time
37% Retired
8% Employed Part Time
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 8
W H O A R E B A R G A I N R E A D E R S ?
Most Don’t Live With Children
21% Never Had Kids
20% Live With Kids 58%
Empty Nesters
BookBub | The leading service in ebook price promotions!
WHAT ARE THEIR READING HABITS?
The Bargain Ebook Buyer | 9
Average Readers Bargain Readers
R E A D I N G H A B I T S
They’re Power Readers
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 10
Power Readers
1 to 4 Books/Month
59% Read 4+ Books Per Month
35% Read 1-4 Books Per Month
6% Read <1 Book Per Month
Average Reader Bargain Reader
R E A D I N G H A B I T S
They’re Power Readers
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 11
10x The Number of Power Readers
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 12
R E A D I N G H A B I T S
They Read Everywhere
Read books at night before bed
97% Read books at home during the day
96%
Read books when they travel
94% Even read books while at work
45%
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 13
Nook 15%
W H O A R E B A R G A I N R E A D E R S ?
They’re On Different Platforms
Apple 26% Android
10% Kindle 49%
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 14
R E A D I N G H A B I T S
They Primarily Read On Tablets
Tablet 60% Dedicated
ereader
35% Phone
5%
Read Paperbacks Read Hardcovers
OVER
60%
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 15
OVER
70%
R E A D I N G H A B I T S
They Also Read Print Books
[ Although 65% say they’ve started reading fewer print books over the last two years. ]
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 16
R E A D I N G H A B I T S
They Find Print Books Everywhere
Bookstore Chains
43% Independent bookstores
20%
Library 45%
Used bookstores
32% Garage sales 22%
Borrow from friends
31%
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 17
R E A D I N G H A B I T S
They Are Predominantly Genre Readers 25% Romance
29% Non-Genre Titles
What Bargain Readers Say They Primarily Read
14% Scifi/Fantasy/Horror
32% Mysteries/Thrillers
BookBub | The leading service in ebook price promotions!
WHAT ARE THEIR PURCHASING HABITS?
The Bargain Ebook Buyer | 18
Median U.S. Household
P U R C H A S I N G H A B I T S
Their Median Income Is Above Average
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 19
$51K of bargain readers reported an annual household
income of at least $50K
64%
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 20
P U R C H A S I N G H A B I T S
They Buy Full-Priced Ebooks
23% Exclusively purchase
discounted books
77% Purchase full-price and discount books
P U R C H A S I N G H A B I T S
They Are Price Sensitive
$0.99 $1.99 $2.99
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 21
Average Purchase
Rate
Purchase Rates Decline as Prices Go Up
“I’ve jumped on a series or author that I was uncertain
about due to a bargain price.”
P U R C H A S I N G H A B I T S
Price Is Important For Discovery
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 22
“I prefer to pay $1 or less for an unknown author. I would
pay much more for an author I’ve read and enjoy.”
P U R C H A S I N G H A B I T S
Price Is Important For Discovery
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 23
BookBub | The leading service in ebook price promotions!
WHY BARGAIN READERS ARE VALUABLE
The Bargain Ebook Buyer | 24
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Try New Authors
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 25
of bargain readers have purchased a book from an author unknown to them
because of an ebook price promotion
95%
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Read The Books They Download
0%
10%
20%
30%
40%
50%
60%
70%
Never Rarely Sometimes Always
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 26
How Often They Read a Book They Download
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Become Loyal Fans
of readers have purchased other books by an author that they discovered as part of a price promotion.
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 27
63%
“I've never read anything by Marti Talbott, but the Highlander Series book 1 was free and it was such a good book I had to purchase the
series. I'm up to #8!”
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Get Hooked
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 28
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Recommend Books They Like
Of bargain readers tell their friends about
books they discover.
BookBub | The leading service in ebook price promotions! The Bargain Ebook Buyer | 29
65%
BookBub | The leading service in ebook price promotions!
Summary
The Bargain Ebook Buyer | 30
• Bargain readers are Power Readers
• They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books
• They are valuable, long-term readers who are invested in the books they purchase