bea 2014 the bargain ebook buyer

the BARGAIN EBOOK BUYER

O r i g i n a l D a t a o n t h e P u r c h a s e B e h a v i o r

O f P r i c e - S e n s i t i v e E b o o k R e a d e r s

The Bargain Ebook BuyerBookBub | The leading service in ebook price promotions

WHAT IS BOOKBUB?

• Daily email and website alerting millions of readers to limited-time deals on ebooks

• Publishers and authors promote discounts to drives sales and gain fans

BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 2


Access To Mi l l i ons o f Barga in Ebook Buyers

EXCLUSIVE SURVEY DATA

BookBub | The leading service in ebook price promotions

WHO AREBARGAIN READERS?

The Bargain Ebook Buyer | 4


W H O A R E B A R G A I N R E A D E R S ?

They Are Predominantly Female

16%Men

84%Women

Under 35 35-44 45-54 55-65 65+0%

500%

1000%

1500%

2000%

2500%

3000%

3500%



The Vast Majority Are Over 40



A Significant Amount Are Retired6%Self-employed

8%Homemaker

3%Other

38%Employed Full Time

37%Retired

8%Employed Part Time



Most Don’t Live With Children

21%Never Had Kids

20%Live With Kids

58%Empty Nesters


WHAT ARE THEI RREADING HABITS?


Average Readers Bargain Readers

R E A D I N G H A B I T S

They’re Power Readers

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

10

Power Readers

1 to 4 Books/Month

59%Read 4+ Books Per Month

35% Read 1-4 Books Per Month

6% Read <1 Book Per Month

Average Reader Bargain Reader


They’re Power Readers


11

10xThe Number ofPower Readers


12


They Read Everywhere

Read books at night before bed

97%Read books at home during the day

96%

Read books when they travel

94%Even read books while at work

45%


13

Nook15%


They’re On Different Platforms

Apple26%

Android10%

Kindle49%


14


They Primarily Read On Tablets

Tablet60% Dedicated

ereader

35% Phone

5%

Read PaperbacksRead Hardcovers

OVER

60%


15

OVER

70%


They Also Read Print Books

[ Although 65% say they’ve started reading fewer print books over the last

two years. ]


16


They Find Print Books Everywhere

Bookstore Chains

43%Independent bookstores

20%

Library45%

Used bookstores

32%Garage sales22%

Borrow from friends

31%


17


They Are Predominantly Genre Readers

25%Romance

29%Non-Genre Titles

What Bargain Readers Say They Primarily Read

14%Scifi/Fantasy/Horror

32%Mysteries/Thrillers


W HAT A R E TH E IRPURCHASING HABITS?


Median U.S. Household

P U R C H A S I N G H A B I T S

Their Median Income Is Above Average


19

$51Kof bargain readers reported an annual household

income of at least $50K

64%


20


They Buy Full-Priced Ebooks

23%Exclusively purchase

discounted books

77%Purchase full-price and discount books


They Are Price Sensitive

$0.99 $1.99 $2.99


21

AveragePurchase

Rate

Purchase Rates Decline as Prices Go Up

“I’ve jumped on a series or author that I was

uncertain about due to a bargain price.”


Price Is Important For Discovery


22

“I prefer to pay $1 or less for an unknown author. I would pay much more for an author I’ve read and

enjoy.”


Price Is Important For Discovery


23


WHY BARGAIN READERSARE VALUABLE


W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Try New Authors


25

of bargain readers have purchased a book from an author unknown to them

because of an ebook price promotion

95%


They Read The Books They Download

Never Rarely Sometimes Always0%

10%

20%

30%

40%

50%

60%

70%


26

How Often They Read a Book They Download


They Become Loyal Fans

of readers have purchased other books by an author that they discovered as part of a price promotion.


27

63%

“I've never read anything by Marti Talbott, but the

Highlander Series book 1 was free and it was such a good book I had to purchase the

series. I'm up to #8!”


They Get Hooked


28


They Recommend Books They Like

Of bargain readers tell their friends about

books they discover.


29

65%


Summary


• Bargain readers are Power Readers

• They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books

• They are valuable, long-term readers who are invested in the books they purchase


FOR MORE FROM BOOKBUB, VISIT

UNBOUND.BOOKBUB.COM


http://bub.to/1oXaG0L

bea 2014 the bargain ebook buyer

Data & Analytics