the bargain ebook buyer

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the BARGAIN EBOOK BUYER Original Data on the Purchase Behavior Of Price-Sensitive Ebook Readers The Bargain Ebook Buyer BookBub | The leading service in ebook price promotions

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Page 1: The Bargain Ebook Buyer

the BARGAIN EBOOK BUYER

O r i g i n a l D a t a o n t h e P u r c h a s e B e h a v i o r

O f P r i c e - S e n s i t i v e E b o o k R e a d e r s

The Bargain Ebook BuyerBookBub | The leading service in ebook price promotions

Page 2: The Bargain Ebook Buyer

WHAT IS BOOKBUB?

• Daily email and website alerting millions of readers to limited-time deals on ebooks

• Publishers and authors promote discounts to drives sales and gain fans

BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 2

Page 3: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 3

Access To Mi l l i ons o f Barga in Ebook Buyers

EXCLUSIVE SURVEY DATA

Page 4: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions

W H O A R EBARGAIN READERS?

The Bargain Ebook Buyer | 4

Page 5: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 5

W H O A R E B A R G A I N R E A D E R S ?

They Are Predominantly Female

16%Men

84%Women

Page 6: The Bargain Ebook Buyer

Under 35 35-44 45-54 55-65 65+0%

500%

1000%

1500%

2000%

2500%

3000%

3500%

BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 6

W H O A R E B A R G A I N R E A D E R S ?

The Vast Majority Are Over 40

Page 7: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 7

W H O A R E B A R G A I N R E A D E R S ?

A Significant Amount Are Retired6%Self-employed

8%Homemaker

3%Other

38%Employed Full Time

37%Retired

8%Employed Part Time

Page 8: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 8

W H O A R E B A R G A I N R E A D E R S ?

Most Don’t Live With Children

21%Never Had Kids

20%Live With Kids58%

Empty Nesters

Page 9: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions

WH AT A R E T H E I RREADING HABITS?

The Bargain Ebook Buyer | 9

Page 10: The Bargain Ebook Buyer

Average Readers Bargain Readers

R E A D I N G H A B I T S

They’re Power Readers

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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Power Readers

1 to 4 Books/Month

59%Read 4+ Books Per Month

35% Read 1-4 Books Per Month

6% Read <1 Book Per Month

Page 11: The Bargain Ebook Buyer

Average Reader Bargain Reader

R E A D I N G H A B I T S

They’re Power Readers

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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10xThe Number ofPower Readers

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BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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R E A D I N G H A B I T S

They Read Everywhere

Read books at night before bed

97%Read books at home during the day

96%

Read books when they travel

94%Even read books while at work

45%

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BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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Nook15%

W H O A R E B A R G A I N R E A D E R S ?

They’re On Different Platforms

Apple26%

Android10%

Kindle49%

Page 14: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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R E A D I N G H A B I T S

They Primarily Read On Tablets

Tablet60% Dedicated

ereader

35% Phone

5%

Page 15: The Bargain Ebook Buyer

Read PaperbacksRead Hardcovers

OVER

60%

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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OVER

70%

R E A D I N G H A B I T S

They Also Read Print Books

[ Although 65% say they’ve started reading fewer print books over the last

two years. ]

Page 16: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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R E A D I N G H A B I T S

They Find Print Books Everywhere

Bookstore Chains

43%Independent bookstores

20%

Library45%

Used bookstores

32%Garage sales22%

Borrow from friends

31%

Page 17: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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R E A D I N G H A B I T S

They Are Predominantly Genre Readers25%Romance

29%Non-Genre Titles

What Bargain Readers Say They Primarily Read

14%Scifi/Fantasy/Horror

32%Mysteries/Thrillers

Page 18: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions

WH AT A R E T H E I RPURCHASING HABITS?

The Bargain Ebook Buyer | 18

Page 19: The Bargain Ebook Buyer

Median U.S. Household

P U R C H A S I N G H A B I T S

Their Median Income Is Above Average

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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$51Kof bargain readers reported an annual household

income of at least $50K

64%

Page 20: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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P U R C H A S I N G H A B I T S

They Buy Full-Priced Ebooks

23%Exclusively purchase

discounted books

77%Purchase full-price and discount books

Page 21: The Bargain Ebook Buyer

P U R C H A S I N G H A B I T S

They Are Price Sensitive

$0.99 $1.99 $2.99

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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AveragePurchase

Rate

Purchase Rates Decline as Prices Go Up

Page 22: The Bargain Ebook Buyer

“I’ve jumped on a series or author that I was

uncertain about due to a bargain price.”

P U R C H A S I N G H A B I T S

Price Is Important For Discovery

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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Page 23: The Bargain Ebook Buyer

“I prefer to pay $1 or less for an unknown author. I would pay much more for an author I’ve read and

enjoy.”

P U R C H A S I N G H A B I T S

Price Is Important For Discovery

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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Page 24: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions

WH Y BA R G A I N R E A D E R SARE VALUABLE

The Bargain Ebook Buyer | 24

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W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Try New Authors

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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of bargain readers have purchased a book from an author unknown to them

because of an ebook price promotion

95%

Page 26: The Bargain Ebook Buyer

W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Read The Books They Download

Never Rarely Sometimes Always0%

10%

20%

30%

40%

50%

60%

70%

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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How Often They Read a Book They Download

Page 27: The Bargain Ebook Buyer

W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Become Loyal Fans

of readers have purchased other books by an author that they discovered as part of a price promotion.

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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63%

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“I've never read anything by Marti Talbott, but the

Highlander Series book 1 was free and it was such a good book I had to purchase the

series. I'm up to #8!”

W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Get Hooked

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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Page 29: The Bargain Ebook Buyer

W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Recommend Books They Like

Of bargain readers tell their friends about

books they discover.

BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |

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65%

Page 30: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions

Summary

The Bargain Ebook Buyer | 30

• Bargain readers are Power Readers

• They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books

• They are valuable, long-term readers who are invested in the books they purchase

Page 31: The Bargain Ebook Buyer

BookBub | The leading service in ebook price promotions

FOR MORE FROM BOOKBUB, VISIT

UNBOUND.BOOKBUB.COM

The Bargain Ebook Buyer | 31