the art & science of digital connections | talent connect anaheim
TRANSCRIPT
#TalentConnect
@googledave
“Strategy without tactics is the slowest route to victory, tactics without strategy is the nose to defeat”
SUN TZU The Art of war
@googledave
#TalentConnect
@googledave
We believe in challenging the status quo and doing things differently
Apple - WHY?
Our Products are beautifully designed and easy to use
Apple - HOW?
We make Great Computers etc
Apple - WHAT?
#TalentConnect
@googledave
Ethos
Pathos
Credibility - Trust
Logos Consistency - Logic Emotions - Imagination
#TalentConnect
@googledave
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
4. Thought Leader
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#TalentConnect
@googledave
4. Thought Leader
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#TalentConnect
@googledave
4. Thought Leader
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#TalentConnect
@googledave
Persona has a problem but is not aware of the solution
SEE
Has a problem and is researching the solutions
THINK
Aware of your solution,
convince them!
DO
They’re a customer
encourage to buy and share more
DELIGHT
#TalentConnect
@googledave
1. Industry Pain Points
2. Common Customer Q’s
3. Trending Industry Topics
4. Brand Stories
5. Research & Analysis
6. Outside of industry into your world
7. Industry News & Trends
#TalentConnect
@googledave
Maya Angelou
@googledave
“People may forget what you said or did, but they will always remember how you made them feel”