the art of user engagement
DESCRIPTION
Tactics on How to Create Engaging Web sites and applications that Encourage User Participation http://blog.pekpongpaet.comTRANSCRIPT
The Art of User Engagement
The Art of User Engagement
Examples of Great Participation
How To Get Participation?How To Get Participation?
Reduce Cost of Participation
vsFree, but not so easyFree, but not so easy This is easyThis is easy
Design For Ego
It’s not about you, it’s about the userIt’s not about you, it’s about the user
Reputation
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Recognition
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Popularity
Ranking
Relevant Metrics
• Page Views• Visitors• Time On Site• Conversion Rates
• Who’s Viewing• Fans / Followers• Comments• Compliments
Labor Cost of Effort
vs
Social Cost of Not Participating
Completeness
Social Pressure Social Pressure
Herd Mentality Herd Mentality
It’s easier to just follow the crowd
Reciprocity
You bite me, I’m gonna bite you back
Commitment
People are more obliged to uphold publicly made commitments
Discovery
The Author – Pek Pongpaet
• User Experience, Designer / Developer• Human Computer Interaction• Entrepreneur
• http://blog.pekpongpaet.com
Sources
• “Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng
• “Crowdsourcing for Creatives” – Derek Powazek
• “Influence – Psychology of Persuasion” – Robert B. Cialdini
• Photos - Flickr