Doyle Buehler, MBA@doylebuehler

Create A Disruptive Digital Marketing

Strategy to Deliver Exceptional Value To

Your Customers.

We Now Live In A Massive,

Global, Connected, Disruptive

Economy

Business Is Not The Same

As It Used To Be

The Digital Revolution Is Here

@doylebuehler

And it WON’T Be Televised

IntroConnecting Leaders To Digital

“Are you ready to

join me on the epic

quest to close the

digital divide, expel

the internet’s ivory

towers, and rid

the world of

online business

monotony and

mediocrity?”

Get The Book

On Digital

Leadership

doyle@thedigitaldelusion.com

Let’s Connect@DOYLE BUEHLER

http://www.thirdwavebook.com/

Steve Case, Founder of AOL

There Are 3 Waves of Digital Business

“In the Third Wave, disruption cannot be a mantra; it has to be a strategy.”

https://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/ @doylebuehler

Businesses That Disrupt Their industry

See The Rewards

"Digital Disruption Is Not About

Technology"

Jeanne Ross, principal research scientist at MIT Sloan's Center for

Information Systems Research

Digital disruption is about

redefining your

Value Proposition

that resonates with your

buyer’s journey

AND,

You don’t need to be a startup

to create disruption in your

industry.

Or even be the next “amazing” founder

Disrupt Or Die

Disrupt Or Die

@doylebuehler

Is Digital

Disruption

Killing

Businesses?

What Is Your

“Greatest Work”?

• Healthcare/Pharma/Biotech • Information & Communication

Technologies and Services• Industrial & Manufacturing• Financial Services,

Banking/Financial Insurance• Consumer Goods, Services &

Retail

Is It About

“HOPE”?

You Are 1 Click Away

from Disaster

Social Selling?

@doylebuehler

@doylebuehler

@doylebuehler

The Common Thread?

Businesses That Disrupt

Their Industries Become

Remarkable.

“Show Me The Money!”

• Video or still image – Jerry MacGuire

• Jerry MacQuire “Moments” – What’s yours?

@doylebuehler

What’s Your

“Disruptive”

Strategy

How Will You

Disrupt?

@doylebuehler

Can You

Read Upside

Down?

@doylebuehler

1. Purpose

2. Patterns

3. Platform

4. Process

5. Produce

• Push-out Competitors

• Connect With Customers

• Create Long-Term Value

Are You Ready

For Disruption

Now?

Disruptor or Disrupted?

DISRUPTED Purpose Patterns Platform Process Produce DISRUPTOR

YES NO YES NO NO Instagram

YES NO NO NO YES Netflix

YES NO NO NO NO Amazon

@doylebuehler

Your Digital Disruption

Strategy:

Four Final Questions for the C-level

#

What is your “vision of value” for

improving the lives of your

customers?

#

What are your key digital

strategies and frameworks to get

you there?

#

How will you architect your

business & marketing?

#

How will you put your value into

action?

Getting 1 Click Closer…

Disruptor or Disrupted?

Download Slide Deck on Slideshare.net

(with extra content)

bit.ly/doylebuehler31Or TXT ‘presentation’ to (516) 636-0807

Doyle Buehler@doylebuehler

+1 (310) 564-8454doyle@dept.digital

@doylebuehler

http://www.linkedin.com/in/doylebuehler

https://www.facebook.com/doyle.buehler

http://www.twitter.com/doylebuehler

http://www.instagram.com/doylebuehler

http://www.youtube.com/user/doylebuehler

Please Find & Follow Me On Social

BONUS INFORMATION

What Causes the most stress

in business?

• 9% - Sales Not Converting

• 9% Not enough prospects

• 45% - Too busy to be strategic

• 27% Not sure what to focus on

What would help your

business succeed?

• 20% - A large loan or working capital

• 56% - an experienced mentor

• 16% - some recognition/fame

• 8% - Better tech

@doylebuehler

ATM

• [visual of ATM]

Source: Daniel Priestley, Dent Global

Zero Moment of Truth?

7 Hours11 Touchpoints4 Channels

@doylebuehler

ATM

• [visual of ATM]

@doylebuehler

@doylebuehler

Delivering Value To Your Audience

[Nurturing visual]Nurturing the conversation and delivering consistent brand value

• [visual of actual pieces in flowchart]

• [visual of email sequences]

• Delivering Your Value over time = nurturing

Del ivery val ue To your auDienceval ue Sequence Devel opmenT

inTer eST &

moTivaTion

enaBl inG

acTionS

Sol uTionS

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viSual S, viDeo, TexT To

capTur e THe imaGinaTion

viSual S, viDeo, TexT THaT

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WHaT DoeS a “Sol uTion” To

your auDience l ook l ike?

BeGin THe “conver SaTion”

anD move peopl e THr ouGH

iniTial aTm, DepenDinG on

neeDS & r eaDineSS

See mor e

Do mor e

Have mor e

*WHaT can THey See?

*WHaT can THey Do?

*WHaT can THey Have?

HoW can you enGaGe your auDience?

WHaT unique Sol uTion Do you pr oviDe?

@doylebuehler

I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”

For the BEST Question, Comment OR Your BIGGESTChallenge of Online

Just Tweet! @doylebuehler #breakthrough

Get a Free PDF of the book, The Digital Delusion

Text ‘freebook’ to +1 (365) 300-2476 [CANADA]+1 (516) 636 0807 [UNITED STATES]