the “why now?” report€¦ · 2015-2025 population change 3.2 million hispanics 18-34 added...
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THE “WHY NOW?” REPORT
WHY HISPANIC?BECAUSE OF…
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18-34Source: U.S. Census Bureau 2014 National Projections released December 2014
2015-2025 Population Change
3.2 million Hispanics 18-34 added through 2025 (vs. a non-Hispanic decline)
18-49
THE NEAR TERM GROWTH
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styleNH White
Hispanic
African
American
Asian
Other
Source: U.S. Census Bureau 2014 National Projections. *Other includes: AIAN, NHPI, Two or more races.
By 2040, Hispanics are expected
to make up 24%of the population
THE LONG TERM GROWTH
16% 19%22%
24%
64%
60%
55%
51%
12%12% 13% 13%
5% 6% 7%8%
3% 3% 4%4%
2010 2020 2030 2040
91 MILLION
Hispanic
population
by 2040
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$872.2
$1,114.4
$1,502.5
THE SPENDING GROWTHHispanic Consumer Spending Projections
($ in Billions)
Source: 2017 IHS Global Insight Hispanic Market Monitor
+72%increase in Hispanic consumer spending over 10 years vs. +34% in Non-Hispanic.
20162011 2021
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THE SOCIAL IMPACTWord-of-mouth and social media enables Hispanics to learn
and share about brands across categories
21% of all word-of-mouth
brand impressions in the U.S. come from
Hispanics
85% of Hispanics use social media to learn
about beauty
55% of Hispanics go to YouTube
to watch movie previews/ trailers
vs. 41% of non-Hispanics
80%
Source: Keller Fay Group’s TalkTrack®, January 2013 – June 2015. Acosta Custom The Why? Behind The Buy Hispanic Shopper Survey, Fall/Winter 2016; Vital Findings/Univision, Understanding the Latina Beauty Consumer. Friendship Ethnographic Interviews, June 2015. NRG Moviegoing Report 2016; Base: MG12-74; Kantar Futures 2017 U.S. MONITOR
76% of Hispanics use social networks
to keep up with their favorite brands
52% of Hispanic shoppers
have used Facebook to determinewhat grocery
products to buy
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WHY UCI?BECAUSE OF…
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Univision is the leading media company serving Hispanic America
OUR PORTFOLIO
CABLE
62+
BROADCAST
LOCAL TV STATIONS
COMMUNITY AND BRAND EXTENSIONS
58+
AUDIO
LOCAL RADIO STATIONS
DIGITAL
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OUR VAST RESOURCESMaking it easier for our partners to succeed
Strategy & Insights
Hispanicmarketing &creative best
practices
Advertising effectivenessROI analysis
Sizing the opportunity &
competitive benchmarking
Research analysis &consumer
insights 360°program ideation
production & program
managementMultimedia
creative services
Partner Marketing Solutions
Branded and Native Content Solutions
Native Content for UCI news
site
Custom Co-branded
sites
Portable Branded Content
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LEARN MORE:
@UCI_Insights
Univision.net
Linkedin.com/company/univision