The title at the bottom of the page suggests it’s a good rated film as it’s the same director that created other films. This would attract the attention of the audience as his other movies are well-known. The title is also rather steel-coloured and blue-grey, giving a Sci-fi and action adventure effect. The fact the ‘A’ is used as the classic logo for the film creates brand identity, attracting the audience.

The colour scheme for the poster is deep blue and steel colours. These colours connote strength, which is typical and important for an Action Adventure film. The bright oranges and reds engage with the darker/dull colours suggest destruction and damage, also giving an Action effect. The picture is quite gloomy. This is seen through the disfigurement in the background. The weather is also miserable and dull. This could add tension and create a larger effect.

In the background of the image, there is a bright explosion coming from a building. The outbreak implies danger, death. It also signifies that a tragic event has occurred. The destruction gives off a sense of mystery and secrecy towards the audience as they are currently unsure about what has taken place and who has caused all this harm. This holds a cliff hanger and creates suspense, convincing the viewers to watch the film and find out more.

The marvel logo above the film title is typical as it is used for all of Marvel products such as films, TV shows etc. and has a strong brand identity. This attracts the audience’s attention.

All the characters/cast names at the top play a great role in making this poster attract the audience and successful. The fact that all actors are famous Hollywood actors implies that the audience will be familiar and attract attention. Also communicating effectively with the viewers.

The poster contains standard poster features such as: picture, tagline, release date, credit block, enigma and director and star names. There are no clear symbols used in this poster, however, you could say that the costumes each character are dressed up in are almost symbols of what the film and past films are about. Therefore, you need foreknowledge. The tagline says ‘From the studio brought to you’. However, it isn’t very catchy and doesn’t give much effect.

The messages are mainly visual and there are no verbal/offensive messages.

There are no alternative readings that might harm the marketing hugely.

Overall, I think this is a good film poster as it shows the genre of film automatically, Action Adventure. The poster also makes the viewers want to know more about what’s going on in the background (explosions, destruction etc.) leaving a mystery. However, it gives away a lot about what might happen in the film, giving away a large amount of excitement.

The gratifications that are promised are Action Adventure and a small amount of a Sci-fi element. Things such as explosions and violence are promised. This would result in attracting Action Adventure fans attention. However, the fact that there is both a fearless and strong male and female protagonist and antagonist would mean this poster would attract both genders.

The main figures are all main characters in this film. They are also very famous stars, creating a larger effect on the audience. All characters appear to be graphically edited to look like this. The background that the film is based in also appears to be graphically edited due to the explosions and damage.