the-aarc.org · google partner cmstantcontact. accredited solution provider awa ros email marketing...
TRANSCRIPT
#1It’s all about your audience.
If your focus is on attracting retirees, tell them what they want to know -
why your community is the place to MOVE to.
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#2Messaging Matters.
After understanding the audience - you must get your message on point.
#3Take it online.
Determine the best Platform.Where is your audience?
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#4Create a plan.
What will you post? When will you post it? How will you post it?
Where are you getting your content?
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#5Content selection is critical.
Variety + Type.
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#6Ask for reviews!
Share your reviews. Respond to your reviews.
#7Create events.
Post inside the events. Encourage co-hosts of events.
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#8Authenticity.
Take it easy, be casual and comfortable.
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#9Capture Emails.
Bring them into your funnel.
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#10Utilize Facebook for the massive tool it
is - advertising!
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