The 6 Types of

Online Shoppers

Nowadays consumers can learn about your business through avariety of channels, like your website, social media, review

platforms, traditional media and more.

With all these options consumers can research your companywith many different methods. These consumer's behavior

showed 6 distinct segments of online buyers.

29% of online buyers fall in this group. This group iscomfortable making purchases online. They utilize search, retail

sites and brand sites. They aren't highly mobile or social.

Basic Digital

Consumers

The second group makes up 22% of online buyers. This groupmakes fast purchase decisions. They prefer search and retailsites, such as Amazon and Target. This group is likely to usemobile and tablet devices and they love digital coupons and

promo code.

Retail

Scouts

20% make up this next group, they are fast decisions makersand rely greatly on paid search and are very brand loyal.

They're less likely to base their decisions on price and dependmore on features and perks such as free shipping.

Brand

Scouts

The fourth group makes up 16% of online buyers. Thisgroup loves social media and are most likely on their

mobile devices. They value convenience and will go togreat lengths to avoid going to a store.

Digitally

Driven

Segment

The fifth group making up 11% of online buyers does a goodamount of research before making a purchase, 14 steps on

average. They're in no hurry and will carefully consider all theiroptions to get the best deal. Buyers in this group will use their

mobile device to price compare when they're close to a purchase.This group is highly likely to use search engines and are

responsive to advertising that offers discounts and specials.

Calculated

Shoppers

The final group is very small making up of only 2% ofonline buyers and takes the longest time to make a

purchase, 35 steps on average. They'll research theirpurchases on virtually every online channel possible.

Eternal

Shoppers

For more information please visitwww.crowdsiren.com

/crowdsiren

@crowdsiren sources: entrepreneur.com,groupm next