the 4d approach to qual - taking research to the top table - see research
TRANSCRIPT
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Qualitative 360 Europe 2014
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Supported by
Organised by
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The 4D approach to qual
Taking research to the top table
QUAL 360 19th February 2014
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A loss of faith?
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There’s a new kid on the block
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Clients are drowning
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Introducing 4D qual research
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But first we have to make a confession
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The 4D approach to qual
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Process
The Beginning The Middle The End
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People
Stakeholders Sample Partners
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Discovery
Moment + Stuff Space
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Delivery
Story-telling The Elevator Takeaway
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What we’re going to do today…
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Brainstorming – 20 mins
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Team presentations
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A deep dive into the Process
The Beginning The Middle The End
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The Beginning
Gather insights from right from the start
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The Middle
Are they sitting comfortably?
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The End
There’s more to learn afterwards
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A deep-dive into People
Stakeholders Sample Partners
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Stakeholders
Know who they are and what is critical to them
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Sample
It’s time to be smarter
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Partners
Two+ brains better than one
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A deep dive into Discovery
Moment + Stuff Space
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Moment+
Insight gathering is 4Dimensional
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Stuff
Seeing and touching provokes deeper thoughts and feelings
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Space
Our finest thinking comes when we are not thinking!
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A deep dive into Delivery
Story-telling The Elevator Takeaway
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Story telling
Once upon a time…
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The elevator
What’s your 30” pitch?
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Takeaway
mmm
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So what’s our elevator pitch?
• Quallies need their mojo back
• Embrace rather than fear new technologies and big data
• Think beyond the isolated research moment
• Remember that we’re in the business of in-depth insight (however it’s gleaned)
• Keep the faith!
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Qualitative 360 Europe 2014
Silver Sponsor Gold Sponsor
Supported by
Organised by