280k visitors, 644 links

and an LA Radio Show A Case Study

1. Test Channels

2. High Value Content

3. Amplify Opportunities

3 Focuses

1. Test Channels

•  Match target market with the right social platforms

•  Cultivate a “get the ball rolling” base

•  Test out different genres of content

News

Guides

Funny

Stats

2. High Value Content

•  Focus on your best channel

•  Make content shareable or “viral ready”

•  Promote content on non-social forums

3. Amplify Opportunities

•  Assume people are bad at promoting their content

•  Apply your channel strategies to outside content

•  Make their message shareable

! Our launch story was featured on the front page

! Reporter contacted me offering to cover Attentiv in the future

! We kept the ball rolling as long as we could

- Test and pick the best channels - High-value shareable content - Amplify, keep the ball rolling

Takeaways