Online Personal Branding

LinkedIn is your new best friend

Paper resumes are dead

What is your online personal brand?

• Professional network•Making connections• First place employers look• Online resume• Summary, recommendations, portfolio

Go to your LinkedIn profile

Go to your Privacy & Settings

When you look at your LinkedIn profile, what do you think stands out the most?

Header BoxPicture

Title

Connections

Summary• First-person• Personal• Key words• Contact links

Update Work ExperienceTitle Logo

What you did

Recommendations

A great example profile: Melinda Brunell

• Header: picture, title, 500+ connections

• Blog posts• Well-written summary• Work experience with

recommendations and examples of her work

• Skills and endorsements• Honors and Awards

On LinkedIn

Extra Features

How to find people:

Advanced search

Staying EngagedThe more engaged you are,

the more you are seen.

• Follow influencers, publications, and companies

• Like, comment, share• Just 5 minutes a day!

Profile Who’s Viewed Your Profile

Who’s viewed your profile and how you rank

Find Jobs1. Jobs2. Keywords and location3. Narrow your search4. Save search

What did we learn?• Having an online presence is the new resume• LinkedIn is the best professional platform• Best ways to make your profile stand out• Stay engaged

I’m here to help!

What’s next?1.Write your summary.

2.Get 200 or more connections.

3.Ask for a recommendation.

Questions?