the 22 best thoughts about snapchat which you probably never heard of - to date
TRANSCRIPT
The best thoughts about Snapchat which you probably never heard of - to date
Anna-Rae Morris
Designer, Brand Strategistat PSFK
Snapchat broke all communication rules and changed how we share media. It also influenced behavior, it fed into our shortened attention spans and the need to be constantly sharing moments of our lives with others.
Clare LaneCo-editor at PR Daily
As Snapchat has grown, it’s still managed to keep up with its cool identity. It’s primary demographic continues to be young.
Scott GallowayFounder of L2
While the platform is innovative, they’re not using their algorithm to personalize the experience.
Alyson Shontell
Editor-in-Chief of Business Insider US
Snap, like Twitter, isn't easy for non-millennials to immediately grasp. And Snap will need to attract older audiences if it wants to keep growing.
Jan Rezab CEO of Socialbakers
Snapchat has never been strong in partnering with (for example) celebrities or different companies to help growing their business. And it never really went on support celebrities to actively joining to platform. In fact, it says to most brands that it doesn’t care if they build up their organic presence that they won’t help them. They care about the paid presence of the brand.
Jason AbbruzzeseBusiness Reporter at
Mashable
If Snapchat's to someday overtake Facebook, it's not going to be by playing Facebook's game.
Stuart FoundGlobal Digital Events
Manager for the Innovation Enterprise
If you want to find an example of both the challenges and opportunities present in digital advertising then look no further than Snapchat.
Farhad ManjooTech Columnist at the New
York Times
(...) is pushing radically new ideas about how humans should interact with computers. It is pioneering a model of social networking that feels more intimate and authentic than the Facebook-led ideas that now dominate the online world. Snap’s software and hardware designs, as well as its marketing strategies, are more daring than much of what we’ve seen from tech giants, including Apple.
Felim McGrathTrends Manager at GlobalWebIndex
Better positioned than its previous counterparts, could Snap Inc. be the one to finally kick-start the wearable revolution?
Serenity Gibbons
Writer
Snapchat’s pioneering use of temporary content showed that it has a knack of turning the unlikely into the unmissable. (...) Snapchat won’t just be the king of short-lived content. It’s about to become the master of first-person live video content.
Richard NievaSenior Reporter at CNET
News
This isn't just another social network -- it's the new MTV. (...) Snapchat's true genius can be seen in the way it ushered in the era of casual social networking, the antithesis of Facebook. (...) Like a 24-hour cable music network becoming the most influential outlet in a generation.
Benjamin Brandall
Owner of Secret Cave
Snapchat isn’t just a ton of features slapped together amid a confusing interface. It’s an entirely different way to communicate, and one that is symptomatic of a growing cynicism towards the harsh transparency of the digital age.
Ekaterina Zotkova
Social Media Manager at Socialbakers
Snapchat proved to be an innovator on the social media scene with a strong lead in mindshare.
Ryan Anderson Bell
Head of Studio at VRScout, Founder Summit.Live
Snap is slow-playing the tech game of poker so magnificently. It’s next rollouts should get Spectacle creators to make a little buzz for them. (...) It’s time to flex those muscles and show the public (not just nerds like me) why circular video is the way they should start sharing their memories.
Jackie Eisenberg
Journalist at Popdust
While Twitter and Instagram were trying to copy Facebook by taking bits and pieces of what Facebook offers, Snapchat came out of nowhere and created its own way of communicating. (...) it's revolutionizing the way we communicate.
Jerry DaykinGlobal Digital Partner at
Carat
Although Snapchat can feel quite alien to a first time user, it's actually much more closely aligned with how we normally communicate.
Adam BraselAssociate Professor in the Marketing Department at
Boston College
Snapchat’s popularity has already evolved from its initial appeal as a way to send disappearing messages. It now captivates users with a plethora of filters for photos and videos, and exclusive articles published by a select group of media companies.
Mark WilsonSenior Writer at Co.Design
Snap has created the first smartphone-native video platform, but it did so by stripping away almost all of the UI scaffolding we’ve come to rely upon.
Michael Nathanson
Senior Research Analyst at MoffettNathanson
If Snap can win traditional TV dollars, budget will most likely come from those with the greatest exposure to the 12-24 demographic.
Des TraynorCo-founder & Chief Strategy
Officer of Intercom
At the time photography apps focused on the presumed need to be high-quality, beautiful, public, and permanent. Snapchat showed us all that there was a market for the opposite. Its photos are silly, not sharable, and ephemeral.
https://snapmytee.com/blogs/news
Sources
http://www.psfk.com/2016/10/brand-purpose-is-never-born-in-boardroom.html https://prowly.com/magazine/2016/10/26/trends-will-shape-comms-2017/https://www.l2inc.com/winners-losers-snapchat-is-a-loser-yeah-i-said-it/2016/blog www.businessinsider.com/is-snapchat-ipo-worth-investing-in-2016-10https://www.youtube.com/watch?v=5l9b-9SClWQhttps://mashable.com/2016/11/22/snapchat-ipo-facebook-prospectshttps://channels.theinnovationenterprise.com/articles/what-snapchat-s-removal-of-autoplay-tells-us-about-brand-loyaltyhttp://www.nytimes.com/2016/11/30/technology/while-we-werent-looking-snapchat-revolutionized-social-networks.htmlhttps://www.globalwebindex.net/blog/the-10-biggest-trends-to-watch-out-for-in-2017https://due.com/blog/live-video-predictions-2017https://www.cnet.com/news/snapchat-snap-spectacles-evan-spiegel-ipo-mtv/ http://secretcave.co/snapchat-design/https://www.socialbakers.com/blog/2649-5-snapchat-updates-marketers-need-to-know-from-2016https://medium.com/@ryan_a_bell/what-snapchat-twitter-facebook-need-to-do-now-c9b0e778b1c9http://www.popdust.com/snapchat-is-the-best-2170380189.htmlhttp://www.thedrum.com/opinion/2017/01/13/what-facebook-really-copying-snapchathttp://www.latimes.com/business/la-fi-tn-snap-ipo-risks-20170203-story.htmlhttps://www.fastcodesign.com/3067850/how-snapchat-could-bring-back-tvs-golden-agehttps://news.fastcompany.com/if-snapchat-wins-guess-who-loses-4031073https://www.fastcodesign.com/3068326/a-ridiculously-simple-tool-for-building-products-people-love
