the 2 must have tools for social media analytics

The 2 Must-Have Tools for Social Media Analytics


Are you using tools for measuring social media? Do you think you are measuring it right?

Well, I have here 2 social media analytics tools that I would like to recommend to every SEO and social media people out there. I’m not sure if you are already using these tools, but for non-users, I suggest you must use these tools. These are must-haves as it can help you build stronger and tighter relationships with your potential customers.


The Purpose The primary purpose of social media is for building relationships and interacting with people. If we inject that to the business side of thinking, there are actually a lot of reasons why we should be on social media. But the top reason would be for the fact that people buy products and services only from companies that they already know and trust.


So, if we want to manage and enhance our social media usage, then we need to keep track of our results. The question would be, what are we going to measure and what should it look like?


The Paradigm We have what we call the paradigm of social analytics. This measures how social analytics track people’s relationships. If you’ve read the book entitled “The 7 Habits of Highly Effective Teens”, then you would probably recall how the author compared relationships to bank accounts.


In our bank accounts, we have balances and the amount of balances change from time to time, depending on how we network with others. We can only understand our bank balances if we keep track of our interactions.

See how it works? See how social media analytics could help improve our relationships with others?


So, let’s now go to the tools I have mentioned earlier. I have listed here 2 tool samples available on the market at present to help you improve your social media analytics. If you use these tools, you would easily tell how strong your relationship is and you will also know when you need help to strengthen it.


1. ConnectHQ This tool functions as a contact manager, not something like a CRM tool. ConnectHQ helps you gather all your contacts into a single system. It includes integration with Facebook, Twitter, Gmail, LinkedIn, Mac Address Book, Outlook Contacts, Google Calendar, Google Contacts, Evernote, and Google Voice.


What’s the best thing I like about this tool is that it sends me emails on a weekly basis, and this feature is called Connected Daily. It functions like Facebook’s birthday notifications for it can give you tips like who among your network has changed jobs, based on LinkedIn information.


2. Buzzstream This one has two tool versions: a link building CRM (the original Customer Relationship Management tool), and the other one released is the social media CRM. These two versions integrate with your Twitter and email accounts.


Moreover, it has a feature called Buzzstream History, which shows emails and tweets from both parties. It also has an auto-discovery function that has the capability to crawl sites of your contacts to get contact information. However, this only works when you have imported your contacts to the tool’s system.


Well, what I like most about Buzzstream is its capability to add notes to my contacts, which enables me to record phone calls, social networks, offline interactions, and other stuff that are not tracked by Buzzstream.


These 2 tools, if used properly, will enable you to analyze and measure social media appropriately. So if you want to get more traffic, build stronger relationships, and convert successfully, then you should opt for these tools. Yeah, it worked for me, then I’m sure it will work for you, too.

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