telligent social analytics research & tools
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Telligent Social Analytics Research & Tools. Marc A. Smith Chief Social Scientist Telligent Systems. E-mail (and more) is from people to people. Patterns are left behind. Social Network Theory. Central tenet Social structure emerges from the aggregate of relationships (ties) - PowerPoint PPT PresentationTRANSCRIPT
Telligent Social AnalyticsResearch & Tools
Marc A. SmithChief Social Scientist
Telligent Systems
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E-mail (and more) is from people to people
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Patterns are left behind
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SOCIAL NETWORKTHEORYCentral tenet
Social structure emerges from the aggregate of relationships (ties) among members of a population
Phenomena of interestEmergence of cliques and clusters
from patterns of relationshipsCentrality (core), periphery (isolates),
betweennessMethods
Surveys, interviews, observations, log file analysis, computational analysis of matrices
(Hampton &Wellman, 1999; Paolillo,2001; Wellman, 2001)
Source: Richards, W. (1986). The NEGOPY network
analysis program. Burnaby, BC: Department of
Communication, Simon Fraser University. pp.7-16
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Social media platforms are a source of multiple Social network data sets:
“Friends”“Replies”“Follows”
“Comments”“Reads”
“Co-edits”“Co-mentions”
“Hybrids”
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Journal of Social Structure: “Visualizing the Signatures of Social Roles in Online Discussion Groups”
http://www.cmu.edu/joss/content/articles/volume8/Welser/
Distinguishing attributes:Answer person
Outward ties to local isolatesRelative absence of triangles
Few intense ties
Reply MagnetTies from local isolates
Often inward only Sparse, few triangles
Few intense ties
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Journal of Social Structure: “Visualizing the Signatures of Social Roles in Online Discussion Groups”
http://www.cmu.edu/joss/content/articles/volume8/Welser/
Distinguishing attributes:Answer person
Outward ties to local isolatesRelative absence of triangles
Few intense ties
Discussion personTies from local isolates
often inward onlyDense, many trianglesNumerous intense ties
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Leading research: Adamic et al. 2008
Knowledge Sharing and Yahoo Answers: Everyone Knows Something,Adamic, Lada A., Zhang Jun, Bakshy Eytan, and Ackerman Mark S. , WWW2008, (2008)
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Use social network analysis measurements in reporting on
social media data.
Analytics calculates network metrics for all content authors.
In-degreeOut-degree
Eigenvector centralityClustering coefficient
Ingredients of User Type Scores
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Social media usage generatesSocial Networks
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Display community members sorted by network attributes using Excel Data|Sort
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User type reports in Telligent Analytics Include social network metrics to define different kinds of contributors:
Answerer: users who reply to many questions from many people. Influencer: users who are connected to other well connected users.Asker: users who raise questions that get answered by answer people.Connector: highly connected users who are replied to or linked to by many other community users.Originator: initiates new content in the site that is often linked to by others.Commenter: replies or links to content created by others.Spectator: reads but tends not to create content.Overseer: moderates content created by others.
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NodeXL: Network Overview, Discovery and Exploration for Excel
Leverage spreadsheet for storage of edge and vertex data
http://www.codeplex.com/nodexl
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The NodeXL Team
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The NodeXL project is Available via the CodePlexOpen Source Project Hosting Site:
Site:http://www.codeplex.com/nodexl
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NodeXL:Display nodes with subgraph images sorted by network attributes using Excel Data|Sort
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Resources to supportEducational Use ofNodeXL
Free Tutorial/Manual
Data SetsAvailable
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NodeXL: Filtered clusters
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NodeXL: Import social networks from email
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NodeXL: Import social networks from email
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Social Network Analysis Engine Development: NodeXL
Extend and apply social network analysis engine:
Improve layouts and visualizationsAdditional metrics and measuresTechnical architecture shift to the web and cloudScale and performanceClustering and time series analysis
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NodeXL Partnerships and community
University of MarylandOhio University
Stanford UniversityUniversity of Pennsylvania
YOU?
10,000 + downloads on Codeplex
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Telligent Analytics
Provides a source of network edge lists and integrates social network metrics in User Type Scores
Further possible social network analysis applicationsRecommendations: my friend’s edit what documents?
Search optimization: show documents from “answer people”Role discovery: who are the topic starters? The answer people?
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Telligent Social AnalyticsResearch & Tools
Marc A. SmithChief Social Scientist
Telligent Systems
[email protected]://www.telligent.com
http://www.connectedaction.net