THE TEN FACES OF INNOVATION

BY: TOM KELLEY JONATHAN LITTMAN

PRESENTED BY:Guruvayur MaharanaPGDM-MARKETING

Set

Designer

Cross-Pollinator

Hurdler

Collaborator

DirectorExperienced

Architect

Caregivere

Storyteller

Experimenter

Anthropologist

DEVIL’S ADVOCATE

•Idea wrecker

•Assumes the most negative aspect

•Sees only the downside and problems

•Predicts the disasters in-waiting

PERSONAS

The learning persona

The organizing persona

The building persona

THE ANTHROPOLOGIST

THE EXPERIMENTER

THE CROSS-POLLINATOR

THE HURDLER

THE COLLABORATOR

THE DIRECTOR

THE EXPERIENCED ARCHITECT

THE SET DESIGNER

THE CAREGIVER

THE STORYTELER

CONCLUSION

The Ten Faces of Innovation by Tom Kelley is a book about the people who can play the role that is given to them or the persona that they can adapt. This book is not about great inventor or geniuses but about people who have worked in the front lines. Innovation does not happen by its own but comes up when all the ten personas are brought up together.

ANY QUERIES ???

A good listener never has any query.