10 Faces of Innovation - Packbridge Peter Sandberg, SP

Food and Biotechnology

Machine Testing and Inspection

Process Development

Wood Technology

Electronics Energy Technology Glass Research

Agricultural and Environmental Engineering

Calibration and Verification

Chemistry, Materials and Surfaces

Concrete and Stone

Bioeconomics Fire Research Structural and Solid Mechanics

Certification Active Safety

Water Measurement Technology

What is innovation?

$

What is innovation?

Product Surrounding services

Support Channels Brand CX

Delivery Offering

Core process Supporting

Processes

Business model

Value chain

Finance

10 faces of innovation

Who is the 3rd largest mobile phone vendor

in the world?

The 3rd largest mobile phone vendor Started 2010

Launched first model 2011

Valued at $45B

Xiaomi

No retail stores

Supply never exceeds demand

Phones sell at production cost

$1B in appstore sales

Releases a new OS-version every week

Who is Amancio Ortega?

Why innovate?

“If the rate of change on

the outside exceeds the

rate of change on the

inside, the end is near.”

Jack Welch, GE

OPPORTUNITIES

EX

PE

CT

AT

ION

S

NOW

PUSH

EXPLORE

2. WHAT IF

3. WHAT WOWS

4. WHAT WORKS

Reframing

1. WHAT NOW

Concept development

Ideation Evaluation & Validation

Quality vs Quantity

3. WHAT WOWS

Case: XYLEM – Connected Waterpumps

Xylem

Concept Canvas Benefits Visualisation – Get people to see what you see!

Communication for internal ”sales” & pitching.

Start validation and hypothesis testing without

investing money into development.

A great way to build and present an innovation

portfolio that can be re-visited and updated on a

regular basis.

Spinnovation – The best podcast on innovation

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