Textbook Marketing

____________PlanOur publishing board of Editorial, Sales and Marketing experts have chosen a publishing strategy and format for your book based on our experience selling academic books in markets around the world. By selecting this publishing strategy, your book has been given a particular marketing plan that aligns with where we expect to see sales. The information from your Author Questionnaire will help us refi ne and extend the reach of the marketing available.

Textbooks are titles which are aimed at purchase by students to guide them directly through a complete course or module. Sales are driven by adoption by faculty to students as required reading.

• Email campaign created and mailed to instructors in the relevant fi eld to generate inspection/exam copy requests

• Print and electronic inspection copy requests processed and adoption data recorded for use with second editions and subsequent year renewal; followed up by email and phone for selected titles; copies may be sent on spec to selected lecturers

• May be selected for inspection/exam copy postcard or fl yer mailing to lecturers to consider for course adoption

• Books and/or single-title fl yers sent to appropriate conferences/events. You can fi nd a current list of conferences that Bloomsbury will be a� ending here: h� ps://www.bloomsbury.com/academic/for-authors/conferences

• Review copy mailing to limited number of appropriate media outlets

• Advance information sheet sent to sales representatives and agents

• We regularly feed out details of our books to all data providers and retail accounts

• Full catalogue page on our website

What are “adoptions”?An adopted book is one that has been chosen by an

instructor for students to purchase or read for the course.

Bloomsbury tries to coordinate these through a series

of marketing campaigns, as well as marketing and sales

representatives who work with instructors to

match our books to their courses.

What are “adoptions”?An adopted book is one that has been chosen by an

instructor for students to purchase or read for the course.

Bloomsbury tries to coordinate these through a series

of marketing campaigns, as well as marketing and sales

representatives who work with instructors to

match our books to their courses.