Major Reference Marketing

_____________PlanOur publishing board, consisting of Editorial, Sales and Marketing experts, have chosen a publishing strategy and format for your book based on our experience selling academic books in markets around the world. By selecting this publishing strategy, your book has been given a particular marketing plan that aligns with where we expect to see sales. The information from your Author Questionnaire will help us refi ne and extend the reach of the marketing available.

Major Reference works are multi-volume reference titles. They are purchased mainly by libraries to support faculty and students with a comprehensive reference resource. They provide an overview of key topics, research areas and directions, or defi nitions of terms.

• Bespoke mailing piece and/or email for the project, well in advance of publication to encourage faculty recommendations and to tie in with library budgeting

• Electronic review copy mailing allowing whole or part of the project to be accessed as appropriate

• Inclusion in relevant subject-specifi c email campaigns sent to our database of contacts, encouraging faculty recommendations

• Inclusion in email marketing to librarians

• Promotion through library suppliers to their own customers (print/email/advertising)

• Inclusion in catalogues sent to lecturers, libraries, library suppliers, reps/agents and bookshops

• Inclusion in subject-specifi c promotional pieces which are taken to conferences/events or inserted into delegate packs

• Books and/or single-title fl yers sent to appropriate conferences/events. You can fi nd a current list of conferences that Bloomsbury will be a� ending here: h� ps://www.bloomsbury.com/academic/for-authors/conferences

• Advance information sheet sent to sales representatives and agents

• We regularly feed out details of our books to all data providers and retail accounts

• Full page catalogue on our website