Text Characteristics

Adding “Impact”

Size

Text size is measured in pointsText size is measured in pointsText size is measured in pointsText size is measured in pointsText size is measured in pointsText size is measured in points

Which text size would you choose?

484032241814

Case

Which case would you choose?

Text can be emphasised by using:

UPPER CASE

lower case

Effects

Which text effect would you choose?

Text can be emphasised by:•Bold• Italic• Underline• ShadowShadow• EmbossEmboss

Fonts

Text can use different fonts:SERIF

SANS SERIF

Which font would you choose?

Examples

Which font is this?

1 Which font is this?2 Which font is this?3 Which font is this?4 Which font is this?5 Which font is this?6 Which font is this?

Colour

• Which colours are easier to read?

• Which colours are easier to read?

• Which colours are easier to read?

• Which colours are easier to read?

Colour - Moods & Feelings

Danger

RegalEnvironment

Cold

Text Characteristics

Adding “Impact”