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Texas Education Foundation Network Why I LOVE Fundraising! (FR 101: The Hows & Whys) April 10, 2015 San Marcos, Texas Dr. Bob Walker Dr. Sid Walker The Walker Consulting Group Slide 2 Welcome & Intro Overcoming Obstacles Make it an Opportunity Sids story of the Three Amigos Slide 3 Fund-Raising Formula 1.Worthy Cause (Case Statement) In no more than two pages tell your story, why you need private support. Know your mission Elevator speech Must be about students & teachers Focus on community Slide 4 Mission The Texas City ISD Foundation for the Future has been established to support the educational programs for both students and staff of the Texas City Independent School District. Slide 5 Slide 6 Fund-Raising Formula 2. Identify Your Constituents Board Current & Past Donors Administration Teachers & Spouses Parents & Grandparents Slide 7 Fund-raising Formula 3. Inform & Involve People dont support unless they understand Tell them. Put in writing. Show them. Newsletters, activities, events Often done best one on one Slide 8 Slide 9 Fund-Raising Formula 4.Commitment & Collection Do you like the idea of (list special projects)? Give examples of what others have done They ask, What can I do to help? Then they are ready! Slide 10 Funding Agreement Slide 11 Fund-Raising Formula 5.Gratitude and recognition Rules of Thanks (never too late, never too often) Public Recognition or not? (ask them) Name in print (annual report) Slide 12 Creating Happy Donors Slide 13 Fund-Raising Formula 6.Reporting Donors want to know how their gift was used Show & Tell Involve students to say thank you Its simply sound stewardship! Slide 14 Following up with donors Slide 15 Fund-raising Formula 7. Recycle (best prospect for future gifts are satisfied donors) When you do a good job of thanking and reporting you will make happy donors. Slide 16 Ready for another gift! Slide 17 Identifying Prospects Where do you find them? Referrals from current donors Board members Administration Teachers (and their spouse!) Coaches Parents Grandparents Slide 18 Teachers can be some of your best fund raisers Slide 19 Reminders People give to people Focus on students, your worthy cause Know your mission Importance (state funding decreasing) Making a difference now Building future workforce Slide 20 Dont forget, Fundraising can be Fun and Rewarding What youre doing is important Never apologize Be passionate Never underestimate a prospect