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JOHN KUEFLER.COM The Ten Dictums of User Experience Design

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Page 1: Ten UX Dictums

JOHNKUEFLER.COM

The Ten Dictums of User Experience Design

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JOHNKUEFLER.COM

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IRemember that she is the user, and thou art not

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IIThou shalt understand that thy view is not her view

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JOHNKUEFLER.COM

IIThou shalt understand that thy view is not her view

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JOHNKUEFLER.COM

IIThou shalt understand that thy view is not her view

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IIILess shall be more

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IVThou shalt seek, but not covet novelty

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VThy guiding light shall be intuitiveness

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VIYou shall provide discoverability, affordance, mapping, feedback, a good conceptual model and forcing functions

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VIIRemember thou that thy home page is not the front door to thy website, rather Google is thy front door

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JOHNKUEFLER.COM

VIIRemember thou that thy home page is not the front door to thy website, rather Google is thy front door

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VIIIAccessibility shall not be seen as an albatross around thy neck

1. CDC http://www.cdc.gov/media/releases/2015/p0730-us-disability.html2. NDI https://www.realeconomicimpact.org/asset-development-community/the-business-case

$220 billion annual spending

53 million adults in U.S.

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IXThou shalt prototype, test, iterate and retest, until all is well

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XIf the user is befuddled, it is thou who art at fault, not she