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Tell Your People Story Develop an Employer Brand That Attracts Talent

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Page 1: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Tell Your People StoryDevelop an Employer Brand That Attracts Talent

Page 2: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Who We AreCatch is a recruiting and employer brand agency that delivers

talent attraction and marketing services to growing technology, manufacturing, and engineering companies.

Based in Charleston, SC35+ Years of Technical Recruiting Expertise

Local and National Clients

We specialize in the talent marketing lifecycle by recruiting, screening, and qualifying the best candidates, then developing

employer brands that attract the next wave of talent and customers.

Page 3: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

How We Help Businesses Grow

Recruiting ServicesAttract the talent and hire the best candidates with:

Talent Attraction & EngagementPosition-Specific Sourcing

Pre-Screen, Qualify, & Select CandidatesTalent Pipeline Development

Interviewing Strategy & DevelopmentStrategic Partner & Liaison

Employer BrandingPromote your talent to future recruits and customers with:

Employer Value Prop DevelopmentEmployee Referral CampaignsCareer Website Development

Social Media EngagementReputation Management

Executive Branding

Page 4: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

Page 5: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

TODAY’S AGENDA- All About Us and Catch

- What is Employer Branding- The Talent Attraction Lifecycle

Recruiting, Interviewing, Making Offers,Onboarding, Promoting, Referring

- Bring it All Together- Q&A -

Page 6: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

BrandingHow does it feel to work at your company?

Employer

Page 7: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

78% of Candidates Decide to Apply for a Job Before Speaking to a Recruiter

Page 8: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Employer Brand LeadershipAcross every industry, companies are creating employer brand leadership

positions and departments to focus on talent attraction.

Page 9: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Employer Branding Execution

What Does it Affect & Where Do Candidates See It?

Careers WebsitesReferral Campaigns

LinkedIn Company PagesJob Descriptions

Interview QuestionsGlassdoor Reviews

Social Media ChannelsIndustry Conferences &

Their Friends and Family!

Page 10: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Discover YourEmployer Value Proposition

Page 11: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Employer Value Proposition (EVP)EVP is a collection of formal and informal, tangible and intangible, benefits offered by an employer in exchange for employment.

Conduct Focus Groups, Surveys, and InterviewsUse multiple methods to reach across company and determine perceived benefits

Determine Underlying Value for Sought BenefitsOnce benefits are identified, determine underlying value. If healthcare is a benefit, the value is security for family, being treated as a person, and company is altruistic.

Leverage Your EVP for Attraction, Retention, EngagementApply the values to the different stages employement.

1

2

3

Page 12: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

Page 13: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

RECRUIT

Page 14: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Recruit Great Talent

Page 15: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Career Page Anatomy Some of the things you should include are:

Why Work at Your CompanyDay in the LifeYour Mission

Perks and BenefitsJob Openings

Meet the Team (Quotes, Photos, Videos)Core Values

Products & ServicesMajor Call to Action (Join the Team!)

Page 16: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit
Page 17: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

INTERVIEW

Page 18: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Interview Candidates

Page 19: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

OFFER

Page 20: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Make the Offer

Page 21: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

ONBOARD

Page 22: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Onboard Your Talent

Page 23: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

PROMOTE

Page 24: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Promote Your Company

Page 25: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

REFER

Page 26: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Refer Your Network

Page 27: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Talent Attraction Lifecycle

Page 28: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Q & A

Page 29: Tell Your People Story - NFP · Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family! Discover ... Talent Attraction Lifecycle RECRUIT. Recruit

Thank You!