1. Mike Bindas * Toni Darden * CodyShay

2. Responsible for writing for TV shows,movies, commercials, radio programs, andmore Generally freelance or contract jobs Often little job security, unless working on along running TV show Most TV episodes are composed by smallgroups of writers working together There is usually a lead writer for each TVseries Work closely with the directors andproducers to maintain continuity betweenepisodes May pitch or sell new scripts to networksand TV studios 3. Excellent communication, writing,and organization skills areneeded Good grammar, punctuation, andresearch skills One must be able to work well ina group, especially when workingon TV series One must be able to anticipatethe limits of your anticipatedmedia A bachelors degree incommunications, screenwriting,journalism, or English is required Courses in English Composition,Communications and Media, andLiterature are recommended IUP, along with many colleges, 4. Median Salary: $38,000 - $107,000 annually* Entry level writers generally start in smaller markets with lower pay Geographically based Writers in LA average $200,000 a year High levels of competition, especially in large markets like New York, LA, Boston, and Washington D.C. Membership is Screenwriters Guild or Writers Guild of America is usually required Key to Advancement: Honing the Writing Craft*According to Bureau of Labor Statistics Advice from Stephen J Cannell 5. Present news to the public via TV,radio, and the internet Generate ideas, research stories,verify facts and sources Trusted to deliver news coveragethat is fair, accurate, and balanced May be placed in dangerous areasand situations to cover events Can be imprisoned or even executedin some locations around the world 341 Journalists killed in the past 10years while working 6. May be employed bybroadcasting or internetcompanies, or on a freelancebasis Travel is required and frequent Work all hours of the night andday Good presentation, publicspeaking, and research skills arerequired Must be familiar with varioussources and how to evaluatethem Walter Kronkite on Journalism May need to obtain properclearances and licenses Familiar with applicable laws toprevent slander or libel Excellent interpersonal skills andability to work both independently 7. Average Salary: $43,780 annually Highest 10% gross over $76,000 ayear Bottom bracket earn less than $20,000 A degree is not required, but most infield have at least a bachelors Courses in journalism, English,Communications and Media, Ethics,Media Planning, Business, and moreare recommended After college, can join a broadcastorganization May be hired directly by a newsorganization, but competition is fierce 8. Oversees filming or recording ofTV shows, movies, radio andinternet programs Responsible for choosing filmangles, sets, and special effects Directs actors and presenters inan attempt to get the bestperformance Responsible for getting his orher vision on film Works with producers andproduction companies to keepprojects moving smoothly Required to deliver projects ontime and within budget 9. Must have excellent communicationskills Interpersonal skills and the ability tosupervise others are a must Need great computer and cameraskills Must be well organized and able tosee the big picture May be required to work away fromhome for months or years at a time Usually contract or freelance work Work is unsteady and income Im ready for my close-up Mr. Demilleunreliable Need a strong artistic vision Able to navigate bureaucracy and workwith producers and productioncompany heads 10. Average pay for a TV Director:$88,600 - $200,000 Incomes vary wildly, examples: Kim Fields (Meet the Browns)$8 million per year JJ Abrams (Lost, Felicity) $17million per year Tyler Perry (Meet the Browns)$105 million per year Courses in Communications,Media Production, English, ScreenWriting, and art design arerecommended Many directors have no degree Directors often move on to producefilms or even run their ownproduction companies 11. Attention to Detail Ability to work alone or with others Creativity Excellent communication skills Often freelance or contract work Education in communications, media, English Travel is often required Long hours Able to see the big picture Geographically centered work (New York, LA, etc.) Good organizational skills Research skills are needed 12. In Television 13. Started as a stand up comedian Hosts an Emmy Award winning talk show Discusses topics that other hosts will not touch One of TVs most popular personalities, viewedby millions everyday Talk show received 25 day time Emmy Awards inits first season Has hosted multiple national award shows Played first gay/lesbian main character on anational TV show Featured in many national TV campaigns,including Cover Girl and American Express Crossed picket lines during the 2007 WGAwriters strike to continue working Came out as a lesbian publicly in 1997 14. Graduated from Atlanta High Schoolin May 1976, after starting highschool in Louisiana Attended the University of NewOrleans Majored in Communications Studies Dropped out of college after onesemester to work in a law firm withher cousin Bounced from job to job, includingwaitress, retail sales, painter, andhostess 15. Became a successful stand upcomedian In 1994, signed by ABC to star inThese Friends of Mine (laterrenamed Ellen) Launched a second sitcom on CBSin 2001, but it was cancelled due tolow ratings In 2003, launched The EllenDeGeneres Show which is stillrunning today Recently received a star on theHollywood Walk of FameEllen, with wife Portia DeRossi 16. American television director, producer,screenwriter, and composer Has produced, written, and directednumerous TV series including Lost,Felicity, Fringe, What About Brian, SixDegrees, and Revolution Also guess directed episodes of seriessuch as The Office Runs Bad Robot Productions, whichproduces many films including Joy Ride,Star Trek, Mission Impossible, Cloverfield,Morning Glory, and Super 8, as well asmany TV series including Lost, Fringe,and Revolution Considered one of the most powerful andsuccessful producers in Hollywood 17. Composed music for the filmNightbeast at age 16 Studied film production at SarahLawrence College in Bronxville NewYork Enrolled at the University of Paris tofurther his studies Wrote several scripts while in college,including Taking Care of Business,the first he would sell Dropped out of school to continue In 1998, co-created his first TV series script writingFelicity, for the WB While working on Joyride, created thefirst scripts for Alias While working on Alias, created theshow Lost 18. Currently working on Star Trek Into Darkness (due May 2013) Producing Revolution for NBC, which is the highest rated new drama of2012-2013 season Has won numerous awards including: Emmys, Writers Guild of America,SFX Awards, and the Academy of Science Fiction, Fantasy, and HorrorFilms Award 19. Runs Tyler Perry Productions Produces and stars in thesuccessful Madea series of films Creates jobs for people who areoften underrepresented in media,and many unrecognized directors,producers, and actors Has crossed many racial barriersin the film industry Has created films about sexualand childhood abuse, allowing thesubjects to be discussed moreopenly Is sometimes accused ofperpetuating negative stereotypesin his films The highest paid man inHollywood, earning $130 million in 20. Dropped out of high school, thoughlater earned his GED Started out writing letters about hischildhood abuse Created his first screen play I KnowI Have Been Changed andproduced it for $12,000 First play was a flop, but hecontinued writing Eventually he had a breakthroughat the House of Blues After gaining a cult following,received $5.5 million for produceDiary of a Mad Black Woman The film would gross over $50million at the box office 21. Continue to act, write, andproduce Most recently stared in AlexCross Currently has three films inproduction: The MarriageCounselor, Madeas ChristmasThe Movie, and Single MomsClub Currently lives in Beverly Hills Regularly gives to charities thatsupport low income or abusedchildren 22. In Television 23. Also known as Chroma Key Originated from the blue screen, ormatte production, which was used asearly as the 1930s. Used for post production techniques Can make a simple image lookstunning Layering effect: one layer is put infront of another to create a fictionalimage that looks real A color range in the top layer is madetransparent, revealing another imagebehind Popular in news casting, motionpicture and videogame industries 24. Green Screen is available on IUPsCampus WIUP-TV Davis Hall Green Screen will become evenmore important in the future asmore and more special effects andsets are created digitally. Even as one of TV and films oldesttechnologies, it will remain relevantfor the foreseeable future How To Make a Green Screen Green Screen on A Budget Green Screen Tips 25. Classic 35mm film camera In use for decades Remains popular for TV andfilm production Excellent for filming in widescreen Strips of film come out clear Panavision cameras are oftenrental only and cannot bepurchased Rental fees can be upwards of$4,000 a day Cost of the camera is over$250,000 Cameras are often destroyedat the end of their life span 26. Due to its age and cost, thecamera is not available at IUP The university uses lessexpensive, more moderncameras Digital technology is makingolder Panavision camerasobsolete Similar quality can be obtainedfrom smaller, lighter camerasthat cost a fraction of thePanavisions price Panavision cameras are out ofthe price range of manyindependent producers User generated content, suchas YouTube, generally use 27. Trialed in 1994 in England Usually stream content through aset top TV box or internet device,such as a laptop or tablet Generally accessed through amenu where user selects theprogram or movie they want towatch Lacks a traditional 24 hour menu User can pick and choose theprograms they want to watch In the US, nearly 80% of TVviewers have accessed somesort of VOD content in the pastyear Rapidly growing viewership,including online services likeNetflix, Hulu, Blockbuster, andYouTube 28. IUP offers Video on Demand via aYouTube Channel WIUP programs, interviews withstudents and faculty, and info onclasses are available 24 hours aday Video on Demand, includinginternet streaming, is expected tocontinue to grow Industry experts believe it willeventually kill the 24 hour linear TVmodel Networks and companies likeNielsen are having increaseddifficulty tracking ratings anddetermining ad rates due to the risein VOD 29. More HD Programming 4K HDTVs Slow growth of 3D TVs Smart TVs Continued VOD growth Continued merger of TV andinternet More user generated content More interaction with TVprograms Growth of download to own More compact and lighter HDcameras Increased computer effects TV and VOD everywhere (TV,laptops, tablets, smartphones) New forms of advertising tocounter ad skipping and fast 30. The eyes and ears of our world 31. One of the Big Six mediacompanies Controls multiple cablenetworks, including MTV,Comedy Central,Nickelodeon, VH1, BET,Logo, and Spike TV Owns Paramount Pictures,one of the top twoHollywood studios for thepast three years Nearly $15 billion in revenueannually Currently expanding itsnetworks globally Original VIACOM logo 1971 32. A Brief History 1970 FCC rules TV networkscant own or syndicate theirown shows 1971- CBS spins of VIACOM(Visual-Audio-Communications) 1978 VIACOM acquires itsfirst TV stations 1983 launches Showtimewith Warner-Amex Satelliteand acquires The MovieChannel 1985 acquires Warner Amexand gains control of MTV,2nd VIACOM logo from the 1980s (V of Doom)Nickelodeon, and Showtime 1986 VIACOM is acquired byNational Amusements 33. A Brief History (cont.) 1994 VIACOM acquiresParamount Communications(Paramount Pictures, MadisonSquare Garden, Simon andSchuster, Paramount Parks) 1994 Company also acquiresBlockbuster Entertainment(Blockbuster Video, SpellingEntertainment, RepublicPictures) 2000 VIACOM and CBSmerge in $39 billion deal 2001 BET is acquired for $3billion VIACOM Productions 1990s logo 2003 gains complete controlof Comedy Central 2005 VIACOM and CBS split 34. Why VIACOM? One of the largest owners of cablenetworks in the world Owns the first 24 hour musicchannel MTV The first all childrens cable network Nickelodeon Launched the first 24 hour LGBTQnetwork - LOGOVIACOM Today Still controlled by National Amusements Sister company to CBS Inc. Dozens of cable networks Final VIACOM Productions logo (1999-2005) Paramount Pictures GroupAbsorbed into CBS television following split up Growing internet presence 35. The Future Decreasing ratings due toincreased competition from othernetworks and the internet Most growth will come from outsidethe US Increased dependence on VODand internet streaming Continued focus on low cost realityseries Possible future mergers andacquisitions Possibility of remerging with sistercompany CBS to strengthen theirstanding in the market Future struggles to track andcapitalize ratings and advertising 36. First major all sports network Owned by Walt Disney, one the BigSix Spawned a media empire thatincludes 7 cable networks, amagazine, and websites Currently the highest rated sportsnetwork Garners some of the highestprogramming fees from cableproviders Entertainment and SportsProgramming Network 24 hour sports coverage, 365 days ayearCurrent ESPN Logo and Music Popular shows, includingSportsCenter, Around the Horn, 37. Launched on September 7, 1979 Founded by Bill and ScottRasmussen, and Ed Eagan Initial funding came from the GettyOil Company One of the first networks to invest insatellite transponders Initially looked to just broadcast inConnecticut, but transpondersallowed nationwide broadcast Cable operators were very reluctantat first. Only 5 operators agreed tomeet with them. Network would grow throughout the80s, 90s and 2000s to become oneof the most popular and profitablecable networks 38. Is the future bright forESPN??? In fact yes it is. ESPN is creating new shows,and using new technologiesannually. ESPN recently introduced 3D,this shed a whole new lightupon the way we view sports. Also ESPN which originallystarted as one channel now hascreated a media empire, withover 7 channels, a magazine, amassive website, and they alsooffer the ability to stream livesports over the internet, andeven on mobile devices. 39. A Brief History 1943 the American Broadcasting Company launches on the old NBC Blue Network 1948 ABC has its first TV broadcast 1953 Walt Disney establishes Buena Vista Company to handle film and TV distribution for his films 1985 Walt Disney establishes Touchstone Television 1986 Capital Cities acquires ABC for $3.5 billion 1996 Disney acquires Capital Cities/ABCTouchstone Television Logo 2003 following a long ratings(early 1990s)decline, ABC revamps most of its lineup 2009 ABC, Buena Vista, and Touchstone are all merged into 40. Owns ABC, one of the nationslargest broadcast networks Owns interests in many cablenetworks, including Lifetime, ABCFamily, A&E Networks, and DisneyChannel Produces many hit shows, includingThe Amazing Race, Once Upon aTime, Greys Anatomy, and MalibuCountry ABC is currently the number 3broadcast network behind CBS and Buena Vista TV logoFox(Prior to Disney-ABC name change) Possesses international televisiondistribution operations 41. The Future Continued International growth Expansion on digital fronts, such asstreaming, Netflix, iTunes, etc. 2016 multi-billion dollar exclusivedeal with Netflix for first run features Further acquisitions or mergers, suchas 2009 acquisition of half of LifetimeTV Continued exploitation of classicDisney characters, such as MickeyMouse More high definition programming Disney-ABC TV logo as of 2009 42. International, multi-billion dollar companies Part of publicly traded entities Multiple 24 hour cable networks Produce, distribute, and air their own shares Heavily vertically integrated entities Started out as singularly focused companies andexpanded into multimedia empires Millions of viewers each day Popular programs on TV, digital formats, and home video Expanding more into digital distribution and VOD 43. Improve the world???? 44. People watch TV and believethey can be more They think they can be thenext movie, TV, or music star Viewers are encouraged totry out and show off theirtalent Viewers see normal peopletriumphing against the odds People start to think they canbe better American Idol, X-Factor, TheVoice, The Biggest Loser Your Dreams Can ComeTrue! 45. 24 Hour News Cycle keeps us constantlyinformed of events around the country, and toa lesser degree, the world We can see events live as they unfold Viewers can be inspired to action We can learn about cultures in other regionsand nations Viewers can be educated and make betterdecisions in their everyday lives 9/11 Attacks, Challenger Explosion, Wars inIraq and Afghanistan CNN, MSNBC, CNBC, Bloomberg, Fox News 46. Television can inspire us to give our timeand money to worthwhile causes Telethons, commercials, and infomercials Charities and non-profits often resort tofundraising on TV to keep their lights on PBS, Muscular Dystrophy Foundation,Childrens Charities, St. Judes Hospital 47. BSDThanks for viewing!