tekno101.com advertising information
TRANSCRIPT
All Numbers Current as of March 2011Proprietary and Confidential – All Rights Reserved
Business Presentation
Making College Easier, Better and Less Expensive Making College Easier, Better and Less Expensive SMSM
single-stop-solution for the products, services and information that college students and their families need
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unlike anything elsefirst to provide a unique Internet forum for
retail products and e-commerceshipment and storagesocial media and communication travel and entertainment
the answer to an increasing demand
a time and cost effective way to purchase the goods and services needed for college life
access to the methods of communication and volumes of information on the Internet
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a place to socialize and share college life with friends both near and far in a “Mom-Free Zone”
a secure environment where the fun of college life can safely be shared, knowing that the photo evidence won’t show up to future job interviewers
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the best resource to help College Students do whatever they are doing
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an unparalleled, game-changing opportunity
a way to establish and promote brands with Professionals and Leaders of tomorrow, who have mass purchasing power TODAY!
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a dream come true for any business that needs to tap into the college marketplace
college students represent the economic force of the next generation
College College students students
spend about spend about $600+ million $600+ million
on on entertainmententertainment and $490+ and $490+
Million Million on Travel on Travel Per YearPer Year
84% of 84% of young young adults adults have have
made made at at leastleast one one purchase purchase online in online in the past the past
yearyear
College College students students spend an spend an
average of average of 10+ hours10+ hours online in a online in a
typical weektypical week
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v 2.0v 2.0
Advertising multiple advertising programs and opportunities
with options to fit a variety of needs and budgets
traditional advertising options on TEKNO101.com using IAB universal ad package specifications
sophisticated Web 2.0 advertising options including: social media advertising partnerships viral marketing campaigns on-campus access / events
US Internet Advertising Spend - $50B
Offers…Offers…
Advertising
performance and brand advertising local market media interest / press coverage opportunity to participate in student events,
social media gaming, sponsored contests and scholarship programs
authentic organic on-campus presence
Offers…Offers…
Retail a “long tail” retailing model
Other successful long tail internet businesses include Amazon, the iTunes Store, Netflix, eBay, Google and Yahoo!
goods targeted to multiple demographics full-time traditional students virtual students who are real-world professionals parents and others in students’ support network faculty and administration other members of the college community
US Students Spend for Goods - $33B
Offers…Offers…
Storage
TEKNO101 gets stuff to and from dorms customized packages to meet students unique needs online scheduling and logistics options drops off packaging materials for student use picks up items from dorms and student apartments transports to local facility for secured storage or … transports to carrier drop-off location for shipment delivers items back to dorm or apartment as scheduled
US Students Spend for Storage - $17B
Offers…Offers…
Classifieds
listings for all kinds of businesses, including… employment - local jobs, internships, entry-level restaurants - local restaurant and national chains stores - mom and pop shops, regional and national services - tutoring, beauty, repair, cleaning events - parties, games, community, sales housing - apartments, roommates stuff - items for sale and items wanted
US Spend for Classifieds - $14B
Offers…Offers…
Travel and Transportation getting there and back
student travel to & from school (semesters, holiday, summer) family travel for school visits and events travel and lodging for the big out-of-town games spring break! winter break! just need a break! travel to internship and job interviews family vacations and mom and dad getaways
every college student wants their car on campus most Mothers don’t want their child driving cross-country schedule a licensed and insured driver to get the car to campus
US Spend for Travel & Trans - $100B
Offers…Offers…
Social Media Messaging Options – 6MM+ impressions Promotion via TEKNO101 and Colleges’
Social Media Hubs and other distribution channels
Messaging on TEKNO101 and Colleges’ Social Media properties in following locations: Facebook - redistribution of relevant content Twitter - tweeting of relevant content from partners’ feeds YouTube - redistribution of relevant videos LinkedIn - cross-distribution of jobs and career information FourSquare - co-branded location check-in promotions
M
Offers…Offers…
an industry-leading team of experts in their fields
knowledge, experience and an extensive network
a unique investment opportunity
excitement about the prospect of changing college
that very rare “right-place right-time” confluence that properly leveraged is the story behind major success
OUR THANKS for your interest
Offers…Offers…