tekno101.com advertising information

17
All Numbers Current as of March 2011 Proprietary and Confidential – All Rights Reserved Business Presentation

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Page 1: TEKNO101.com Advertising Information

All Numbers Current as of March 2011Proprietary and Confidential – All Rights Reserved

Business Presentation

Page 2: TEKNO101.com Advertising Information

Making College Easier, Better and Less Expensive Making College Easier, Better and Less Expensive SMSM

single-stop-solution for the products, services and information that college students and their families need

Page 3: TEKNO101.com Advertising Information

is…is…

unlike anything elsefirst to provide a unique Internet forum for

retail products and e-commerceshipment and storagesocial media and communication travel and entertainment

Page 4: TEKNO101.com Advertising Information

the answer to an increasing demand

a time and cost effective way to purchase the goods and services needed for college life

access to the methods of communication and volumes of information on the Internet

is…is…

Page 5: TEKNO101.com Advertising Information

a place to socialize and share college life with friends both near and far in a “Mom-Free Zone”

a secure environment where the fun of college life can safely be shared, knowing that the photo evidence won’t show up to future job interviewers

is…is…

Page 6: TEKNO101.com Advertising Information

the best resource to help College Students do whatever they are doing

is…is…

Page 7: TEKNO101.com Advertising Information

an unparalleled, game-changing opportunity

a way to establish and promote brands with Professionals and Leaders of tomorrow, who have mass purchasing power TODAY!

is…is…

Page 8: TEKNO101.com Advertising Information

a dream come true for any business that needs to tap into the college marketplace

college students represent the economic force of the next generation

College College students students

spend about spend about $600+ million $600+ million

on on entertainmententertainment and $490+ and $490+

Million Million on Travel on Travel Per YearPer Year

84% of 84% of young young adults adults have have

made made at at leastleast one one purchase purchase online in online in the past the past

yearyear

College College students students spend an spend an

average of average of 10+ hours10+ hours online in a online in a

typical weektypical week

is…is…

Page 9: TEKNO101.com Advertising Information

v 2.0v 2.0

Page 10: TEKNO101.com Advertising Information

Advertising multiple advertising programs and opportunities

with options to fit a variety of needs and budgets

traditional advertising options on TEKNO101.com using IAB universal ad package specifications

sophisticated Web 2.0 advertising options including: social media advertising partnerships viral marketing campaigns on-campus access / events

US Internet Advertising Spend - $50B

Offers…Offers…

Page 11: TEKNO101.com Advertising Information

Advertising

performance and brand advertising local market media interest / press coverage opportunity to participate in student events,

social media gaming, sponsored contests and scholarship programs

authentic organic on-campus presence

Offers…Offers…

Page 12: TEKNO101.com Advertising Information

Retail a “long tail” retailing model

Other successful long tail internet businesses include Amazon, the iTunes Store, Netflix, eBay, Google and Yahoo!

goods targeted to multiple demographics full-time traditional students virtual students who are real-world professionals parents and others in students’ support network faculty and administration other members of the college community

US Students Spend for Goods - $33B

Offers…Offers…

Page 13: TEKNO101.com Advertising Information

Storage

TEKNO101 gets stuff to and from dorms customized packages to meet students unique needs online scheduling and logistics options drops off packaging materials for student use picks up items from dorms and student apartments transports to local facility for secured storage or … transports to carrier drop-off location for shipment delivers items back to dorm or apartment as scheduled

US Students Spend for Storage - $17B

Offers…Offers…

Page 14: TEKNO101.com Advertising Information

Classifieds

listings for all kinds of businesses, including… employment - local jobs, internships, entry-level restaurants - local restaurant and national chains stores - mom and pop shops, regional and national services - tutoring, beauty, repair, cleaning events - parties, games, community, sales housing - apartments, roommates stuff - items for sale and items wanted

US Spend for Classifieds - $14B

Offers…Offers…

Page 15: TEKNO101.com Advertising Information

Travel and Transportation getting there and back

student travel to & from school (semesters, holiday, summer) family travel for school visits and events travel and lodging for the big out-of-town games spring break! winter break! just need a break! travel to internship and job interviews family vacations and mom and dad getaways

every college student wants their car on campus most Mothers don’t want their child driving cross-country schedule a licensed and insured driver to get the car to campus

US Spend for Travel & Trans - $100B

Offers…Offers…

Page 16: TEKNO101.com Advertising Information

Social Media Messaging Options – 6MM+ impressions Promotion via TEKNO101 and Colleges’

Social Media Hubs and other distribution channels

Messaging on TEKNO101 and Colleges’ Social Media properties in following locations: Facebook - redistribution of relevant content Twitter - tweeting of relevant content from partners’ feeds YouTube - redistribution of relevant videos LinkedIn - cross-distribution of jobs and career information FourSquare - co-branded location check-in promotions

M

Offers…Offers…

Page 17: TEKNO101.com Advertising Information

an industry-leading team of experts in their fields

knowledge, experience and an extensive network

a unique investment opportunity

excitement about the prospect of changing college

that very rare “right-place right-time” confluence that properly leveraged is the story behind major success

OUR THANKS for your interest

Offers…Offers…