AdvertisingAdvertising

Functions of AdvertisingFunctions of Advertising

Ads give _____________ to Ads give _____________ to consumers?consumers?

information

_________ a new product or _________ a new product or service.service.

Introduces

AdvertisingAdvertising

Helps to _____ _____ TV, Helps to _____ _____ TV, Magazines, Newspapers, Radio, Magazines, Newspapers, Radio, etc. companies pay for etc. companies pay for advertising space or time.advertising space or time.

AdveritisingAdveritising

Helps to Helps to Pay ForPay For Tv, magazines, Tv, magazines, newspapers, radio, etc. Companies newspapers, radio, etc. Companies pay for advertising space or time.pay for advertising space or time.

AdvertisingAdvertising

Serves the public with ______ Serves the public with ______ ________ _____ such as anti-________ _____ such as anti-drugs/ smoking campaigns.drugs/ smoking campaigns.

PublicService Ads

AdvertisingAdvertising

Promotes Promotes __________________________

AdvertisingAdvertising

Promotes Promotes competitioncompetition

AdvertisingAdvertising

Allows to you to doAllows to you to do __________ __________ shopping.shopping.Comparison

Problems with Problems with AdvertisingAdvertising

ProblemsProblems

_________ _______ and _______ are _________ _______ and _______ are used to avoid making direct statement. used to avoid making direct statement. They ______ _______ but they do not They ______ _______ but they do not give all the details cleary.give all the details cleary.

Invisible words Puffery

Don’t Lie

ProblemsProblems

Ads create a ______ by appealing to Ads create a ______ by appealing to your _________ and ___________.your _________ and ___________.

wantemotions insecurities

ProblemsProblems

Ads _________ tv, radio programs, Ads _________ tv, radio programs, and clutter newspapers and and clutter newspapers and magazines.magazines.

interrupt

ProblemsProblems

Advertisements are ______ and Advertisements are ______ and ultimately that expense is passed on ultimately that expense is passed on to the consumer.to the consumer.

costly