New Mexico’s CW- YOUR station for New Mexico’s CW- YOUR station for positive results!positive results!

We believe there are only two ways to grow your business.

1. Get your current customers to shop you more often / spend more money.

OR

2. Find new customers.

We can help you accomplish one or the other or both.

Who Watches TV?

98 out of 100 peopleAre reached by Albuquerque TV

everyday.

The Power Of TelevisionThe Power Of Television

The average adult 18+ spends:

4 hours & 45 minutes per day watching television*

27 minutes reading the newspaper

1 hours & 38 minutes listening to the radio

1 hour & 38 minutes on the internet

17 minutes reading magazines

TVB Media Comparisons Study 2008

*Nielson A2/M2 Three Screen Report 3rd qtr 08

The Power Of TelevisionThe Power Of Television

Your advertising message on television reaches the key senses for learning:

Sight

65% of all human beings are visual learners

- Best at collecting information with their eyes

Sound

30% of all human beings are auditory learners

- Best at collecting information with their ears

Motion/Emotion

5% of all human beings are kinesthetic learners

- Best at collecting meaning through touch and movement- “Self Improvement 101: The 62 Essential Truths About Improving Your Life” -David Riklan

Overall Median AgesOverall Median Ages

Scarborough: Albuquerque October 2007 – March 2008

Largest Population SegmentLargest Population Segment

45% of the Albuquerque DMA is made up of Adults 18-44!

Scarborough: Albuquerque October 2007 – March 2008

178,579 Adults 18+ watched KWBQ in the past 7 days178,579 Adults 18+ watched KWBQ in the past 7 days!!

Who is watching KWBQ…Who is watching KWBQ…

Scarborough: Albuquerque Oct08– Sep09

What They WatchWhat They Watch

43.4% are women43.4% are women

56.6% are men56.6% are men

78.8% are homeowners78.8% are homeowners

Who is watching KWBQ…Who is watching KWBQ…

Scarborough: Albuquerque Oct08– Sep09

Income levels of the KWBQ AudienceIncome levels of the KWBQ Audience

Scarborough: Albuquerque October 2007 – March 2008

Who’s doing business with KWBQ?Who’s doing business with KWBQ?

Who benefits locally from advertising with KWBQ?Who benefits locally from advertising with KWBQ?

To name just a few…To name just a few…

KWBQ TV- Valued by these clients!KWBQ TV- Valued by these clients!

“City of Alamogordo placed tourism and event advertising with New Mexico's CW in an effort to successfully reach viewers in targeted areas of the northern parts of the state.  In addition to great programming, the account executives, were very helpful and went out of the way to make sure that the advertising package was as desired.” 

K. Jan Wafful, Administrative AssistantCity of Alamogordo Promotion Board

“My Account Executive is by far the best I have had in television, always there when you need him and giving you new ideas. He has given me more value for my money every step of the way, I would recommend him and CWTV highly to help promote and increase your business!”

Eddie Thomas, General ManagerCAVCO Home Center

We’ve got more too!We’ve got more too!

Advantages Available Only on KWBQAdvantages Available Only on KWBQ

Buy It Right, Buy It Right Here

Online Opportunities:

Banner advertising

Promotional Tie-Ins:

Festival of Trees, Hometown Heroes, Happy Tails, Smokin 5K

Squeeze backs

Snipes

Promotional Packages:

After 5 Networking, Win a Lunch, Reality Check and etc.

Total Campaign SupportTotal Campaign SupportWhat it’s like doing business with

KWBQ and (YOUR NAME HERE ).

• We are always available for you even after hours.

• We will under promise and over deliver.

• We are very dependable.

• We do what we say.

• Monthly meetings or phone calls/emails to monitor progress

•Broadcast schedules developed using Marketron to assure highest impact at lowest cost.

•My problem solving capabilities available day or night:

•Office: 505-( )

•Cell: 505-( )

• A complete ROI meeting conducted following the campaign. We’ll both learn from such an evaluation… so that our next effort will be even better.

The Benefits of This Plan!The Benefits of This Plan!

Two Objectives:

1.Get new customers in the door

2.Put together a commercial that reflects the quality and scope of your store