teigland fines cluster presentation

20
Stepping into the Internet: Exploring a new world of value-creation

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Presentation for FinES Cluster in Princeton in June 2012, http://www.fines-cluster.eu/fines/jm/.

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Page 1: Teigland FinES Cluster Presentation

Stepping into the Internet: Exploring a new world of value-creation

Page 2: Teigland FinES Cluster Presentation

Strong activity in Nordic RegionNordic

Expats

Page 3: Teigland FinES Cluster Presentation

A spectrum of VW business virtuality

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Page 4: Teigland FinES Cluster Presentation

A spectrum of business virtuality

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Page 5: Teigland FinES Cluster Presentation

VWs for effectiveness through virtual collaboration and visualization

ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/

Page 6: Teigland FinES Cluster Presentation

VWs as a tool for education and training

http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/

Linnaeus University

Page 7: Teigland FinES Cluster Presentation

Co-creation: Interacting with customers in the development process

http://www.youtube.com/watch?v=2kMNWBU1Yb8

Page 8: Teigland FinES Cluster Presentation

Virtual Worlds on Demand

www.kitely.com

Page 9: Teigland FinES Cluster Presentation

A spectrum of business virtuality

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Page 10: Teigland FinES Cluster Presentation

“Clearly, if social activity migrates to synthetic worlds, economic activity will

go there as well.” Castronova, 2006

Page 11: Teigland FinES Cluster Presentation

Avapreneurs turning to Crowdfunding

Zayn Till and Wynx Whiplash

http://www.hypergridbusiness.com/2012/06/how-to-kickstart-your-virtual-project/

Page 12: Teigland FinES Cluster Presentation

But few firms span the RL/VW boundary

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Page 13: Teigland FinES Cluster Presentation

Stardoll and JC Penney launch clothing lines: Pretty’n Love and Rio Chicas

http://www.businessweek.com/magazine/stardoll-takes-girls-internet-fashions-to-penneys-09152011.html

Page 14: Teigland FinES Cluster Presentation

Open source VW platforms growing

OurBricks

Page 15: Teigland FinES Cluster Presentation

OpenSimulator: A value-creation ecosystem

AcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PubResearch InstSME EmployeePeriphery

Teigland, Di Gangi, & Yetis 2012

Page 16: Teigland FinES Cluster Presentation

“Open source” …not just about software anymore

Page 17: Teigland FinES Cluster Presentation

Exploring the link between VWs and 3D printing

http://www.minecraftprint.com/

Page 18: Teigland FinES Cluster Presentation

The Firm

The Collectivevs

E.g., Microsoft~ Built by employees within

organizational boundaries

E.g., Linux, OpenSimulator~ Built by users and distributed freely

regardless of affiliation

Models of Knowledge Creation

Teigland, Di Gangi, & Yetis 2012

Page 19: Teigland FinES Cluster Presentation

From the mobility of goods to the mobility of financial capital to …

...the “mobility” of labor?

Page 20: Teigland FinES Cluster Presentation

Karinda Rhode

aka Robin Teigland

[email protected]

www.knowledgenetworking.org

www.slideshare.net/eteigland

www.nordicworlds.net

RobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiöld

Photo: Lindqvist

“We ain’t seen nothin’ yet!”