Brand awareness much higher among teenagers than adults

Brand Awareness (Among Aware)

Teens%

Adults%

Mike's Hard Lemonade 41 18

Smirnoff Ice 31 9

Doc Otis' Hard Lemonade 23 12

Sublime 20 1

One-Eyed Jack 19 2

Rick’s Spiked Hard Lemonade 16 3

Hoopers’ Hooch 14 5

Bartles and Jaymes Hard Lemonade 13 7

None 16 52

New Kindsof Alcohol

FREAKYICEFreaky Ice is a frozen ice confection, originating in the Netherlands. It is produced by Integrated Beverage Group, Ltd., and contains up to 4.8% alcohol.

KISS ME

The Kiss Me range of test tube shooters are available in three flavours, taste delicious, are a loads of fun and presented in unbreakable plastic tubes with safety caps.

Producer: Kiss MeABV: 14.5%Country of Origin: Holland

Wine Ice Cream

Beer Jell-OInternet purchase

Beer BongInternet purchase

Cannabis Vodka

Marijuana Soda

Bilk = Beer + Milk

Nico Shot

Hidden Alcohol