technology to create sell-side. hec montrÉal – mba 53-751-02 e-commerce jacques robert & jean...

Technology to Create Sell-SideTechnology to Create Sell-Side

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

MAIN FUNCTIONALITIES MAIN FUNCTIONALITIES

• PersonalizationPersonalization• Secured paymentsSecured payments• Client ManagementClient Management• Order managementOrder management• Catalogue ManagementCatalogue Management• PerformancePerformance• SearchSearch



Building a store: Turnkey approachBuilding a store: Turnkey approach

• Turnkey ApproachTurnkey Approach– Supplier provides everything (software, hosting, ASP Supplier provides everything (software, hosting, ASP

mode). mode). – Company only needs an Internet connexion and a web Company only needs an Internet connexion and a web

browserbrowser– Amount per month based on volume Amount per month based on volume

• SuppliersSuppliers– Yahoo!Store (ca.store.yahoo.com)Yahoo!Store (ca.store.yahoo.com)– ClicNet (www.clicnet.net)ClicNet (www.clicnet.net)– Microsoft BCentral Microsoft BCentral – Amazon.com zShopsAmazon.com zShops



Clic.netClic.net

• Quebec companyQuebec company• Alliance with Postes CanadaAlliance with Postes Canada• Two approachesTwo approaches

– Complete storeComplete store– Shopping cart that can be integrated in a web siteShopping cart that can be integrated in a web site

• AdvantagesAdvantages– Low setup costLow setup cost– SimpleSimple– TurnkeyTurnkey



Clic.net: main functionalitiesClic.net: main functionalities

• Electronic catalogue: categories and sub-Electronic catalogue: categories and sub-categories with images, description and product categories with images, description and product list list

• For each product: code, name, description, Can$ For each product: code, name, description, Can$ price, US price, TPS, TVQ, weight, length, width, price, US price, TPS, TVQ, weight, length, width, height, image, possible options for each product height, image, possible options for each product with influence on price and weightwith influence on price and weight



Clic.net: main functionalitiesClic.net: main functionalities

• Back-OfficeBack-Office– Expedition parametersExpedition parameters– Payment choicesPayment choices– TaxesTaxes– OrdersOrders

• Other servicesOther services– Domain nameDomain name– Credit card processing (PSiGate, InternetSecure)Credit card processing (PSiGate, InternetSecure)– Site marketingSite marketing



Clic.net: PricingClic.net: Pricing

• http://www2.clicshop.com/En/pricing_ca.htmlhttp://www2.clicshop.com/En/pricing_ca.html



Yahoo! Store (ca.store.yahoo.com)Yahoo! Store (ca.store.yahoo.com)

• SimpleSimple• Not very expensiveNot very expensive• Bit more sophisticated than Clic.net mostly in the Bit more sophisticated than Clic.net mostly in the

management of the site and format management of the site and format



Yahoo! Store: major functionalitiesYahoo! Store: major functionalities

• CatalogueCatalogue• Shopping CartShopping Cart• StatisticsStatistics• Cross salesCross sales• Integration with accounting softwareIntegration with accounting software• Control over the store’s parametersControl over the store’s parameters



Yahoo! Store: costsYahoo! Store: costs

• Pricing is simple: $150/month for a store selling Pricing is simple: $150/month for a store selling 100 items, 100 items,

• $500/month for up to 1000 items. There is no $500/month for up to 1000 items. There is no startup fee, and you can cancel whenever you startup fee, and you can cancel whenever you want. want.

• $150/month for each additional 1000 items$150/month for each additional 1000 items• Participation to Yahoo! ShoppingParticipation to Yahoo! Shopping

– 3% of sales3% of sales

• Credit card chargesCredit card charges



Amazon.com Zshops Amazon.com Zshops

• Familiar Amazon.com Interface. All the stores are Familiar Amazon.com Interface. All the stores are the same.the same.

• Interesting management toolsInteresting management tools• Amazon Payments ($0.25/transaction plus 2,5% Amazon Payments ($0.25/transaction plus 2,5%

of transaction amount)of transaction amount)• Clients commentsClients comments• Access to Amazon’s 30 million clients Access to Amazon’s 30 million clients • Costs: $39,99/month for up to 40,000 itemsCosts: $39,99/month for up to 40,000 items



Microsoft BCentralMicrosoft BCentral

• www.bcentral.comwww.bcentral.com or or www.bcentral.cawww.bcentral.ca• US$24,95/monthUS$24,95/month• Fairly cheap but sophisticated solutionFairly cheap but sophisticated solution

Build Your Own ApproachBuild Your Own Approach



Architecture Architecture

InternetInternet

Database

Windows 2000 ServerIIS

Commerce Server

SQL Server

SQL Request

Kenny

Edgar



Necessary SoftwareNecessary Software

• Operating SystemOperating System– Windows, Unix, Linux (open source)Windows, Unix, Linux (open source)

• Database ServerDatabase Server– SQL Server (Microsoft), DB2 (IBM), Oracle, MySQL SQL Server (Microsoft), DB2 (IBM), Oracle, MySQL

(open source)(open source)

• Http ServerHttp Server– IIS (Microsoft), Apache (open source)IIS (Microsoft), Apache (open source)

• E-Commerce ServerE-Commerce Server– Commerce Server (Microsoft), WebSphere (IBM), Commerce Server (Microsoft), WebSphere (IBM),

osCommerce (open source), BEA, Broadvision, Iplanet osCommerce (open source), BEA, Broadvision, Iplanet (Sun)(Sun)

technology to create sell-side. hec montrÉal – mba 53-751-02 e-commerce jacques robert & jean...

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