in an innovation society · creative workshop 1: el sapo mexicano patrick cohendet (professor,...

summer school

on management

of creativityIN AN INNOVATION SOCIETY

9th EDITIONMONTREAL | BARCELONAJUNE 28th to JULY 15th 2017

Welcome word ................................3

program week 1 ...............................5

program week 2 ............................29

thanks to mtl ..............................44

partners mtl ................................ 45

thanks to BCN .............................. 46

partners bcn ................................ 47

Table of contents • 1

Welcome word

program week 1

program week 2

thanks to mtl

partners mtl

thanks to bcn

partners bcn

table of contents

Welcome word • 3

Dear participants,

Welcome to the 9th edition of the Summer School on Management of Creativity and Innovation, a collaborative program between HEC Montréal and the University of Barcelona.

The Summer School project aims at bringing together people with different worldviews and experiences – academics, industrialists, artists, policy-makers, students – from different cultures and different age groups, in order to discover through a shared experience the multiple dimensions of creativity. During two intensive weeks, the participants will work together to learn methods and practices of creativity, will co-create new business models, will collaborate in international creative projects, and will co-design new solutions for professional or social issues.

One of the main results of the Summer School is the progressive building of a community of passionate people, who well beyond the end of the program, will continue creating common projects, exchanging ideas, and apply these creative insights and methods in their daily professional activities, with a head full of possibilities for improving their organisations, their careers, and their networks.

The participants of this unique and exclusive experience will find inspiration in the vibrant cities of Montreal and Barcelona, in the myriad of creative activities, industries and cultural institutions that are at the heart of the dynamism of these two cities. Participants will be constantly solicited and challenged as they move through the program and experience new places and spaces where creativity emerges and develops in Montreal and in Barcelona.

Let the journey begin!

Creatively yours,

Patrick Cohendet – HEC Montréal Laurent Simon – HEC Montréal

Lucy Stojak – HEC Montréal Montserrat Pareja-Eastaway – University of Barcelona

Jaume Valls – University of Barcelona

WELCOME WORD

Program Week 1 • 5

program week 1 | mtl


montreal

VENUE

> HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine, Montreal, H3T 2A7

- Registration: Standard Life Room, 1st floor (access via ascenseurs Nord )

- 5@8: Le Cercle, 6th floor

WEDNESDAY, JUNE 28

Registration / Introduction /

Team Projects / 5@8

8:00-9:00Registration

9:00-9:30Welcome to HEC MontréalSummer School overviewPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Lucy STOJAK (Director Summer School, Mosaic – HEC Montréal)Francesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))Jaume VALLS (Professor, University of Barcelona)

9:30-10:30Introduction of participants – Getting to know each otherLaurent SIMON and the Summer School Team

10:30-11:00Break

11:00-12:30CREATIVE WORKSHOP 1: El Sapo MexicanoPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

12:30-14:00Lunch

MTL | program week 1

YULBCN • 6


14:00-14:15Team Projects

Overview, guidelines and work dynamicPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Lucy STOJAK (Director Summer School, Mosaic – HEC Montréal)

14:15-15:15The use of big data for the team projectsChristophe LECANTE (President and Founder, TKM-TechKnowMetrix)Lorena ESCANDON (Associate Professor, Ryerson University)

Creative methods for team projectsMarine AGOGUÉ (Professor, HEC Montréal)

15:15-15:30Break

15:30-17:00Team project presentations and general discussion

• Project 1: The digitalization of the aerospace sector: Opportunities in the Greater Montreal area

• Denis FAUBERT (President and Director General, CRIAQ (Aeronautic Consortium of Quebec)) (tbc)

• Project 2: The Open lab Americas: Building in North America an innovation ecosystem for sustainable mobility

• Erik GRAB (Vice President Strategic Anticipation, Innovation & Sustainable Development, Michelin)

• Project 3: Health ecosystems and start-ups• Luc SIROIS (Managing Director and Co-founder, Hacking

Health)

• Project 4: Urban campuses: Community ecosystems• Dicki CHHOYANG (Liaison Officer, CHUM) (tbc)• Loretta CIANCI (Campus Development Director, HEC

Montréal)

• Project 5: The management of innovation to create sustainable growth of existing product lines and franchises, AND to generate Long Term new business opportunities

• Jean-Yves COUPUT (Director, Footwear and Business Innovation – Salomon)

• Project 6: Creative and impactful spaces for philanthropy

• Sylviane CHAPUT ((Vice-President, Chief Financial Officer and Corporate Secretary, Lucie and André Chagnon Foundation)

• Project 7: Personal mobility interconnected• Anna GISPERT (Marketing Executive,Torrot Electric

Europe)

16:45Transfer to Le Cercle Restaurant, 6th floor, HEC Montréal

17:30-17:45Welcome address Michel PATRY (Director, HEC Montréal)

17:45-18:45The creative economy: Main challenges and issuesJean-Charles CAILLIEZ (Vice-President of Innovation, Université Catholique de Lille)Patrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

Q&A

18:45-20:00Cocktail


YULBCN • 8


VENUE

> HEC Montréal, Standard Life Room, 1st floor (access via ascenseurs Nord ) 3000, chemin de la Côte-Sainte-Catherine, Montreal, H3T 2A7

THURSDAY, JUNE 29

The creative economy:

theoretical framework, methods,

practices / Creativity workshops

8:00-8:30Continental breakfast

8:30-9:15The creative economy: Managing ideasPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

9:15-10:15Roundtable 1: New modes of innovation, new practices and applicationsIntroduction: Pecha KuchaMadan RAO (Research Director, Your Story Media / Founder, Jazzuality)DiscussionModerator: Patrick LLERENA (Professor, BETA – Université de Strasbourg)Mario BOURGAULT (Professor, École polytechnique de Montréal)Catherine BEAUDRY (Professor, École polytechnique de Montréal)Jaume VALLS (Professor, University of Barcelona)Conclusion: Pecha KuchaFrancesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))

10:15-10:30Break

10:30-11:30The creative economy: Managing ecosystemsPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

11:30-12:00Open discussion: Managing creativityPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

12:00Transfer to Le Cercle Restaurant, 6th floor

12:15-14:00LunchIntroduction of keynote speaker Réal JACOB (Professor, HEC Montréal)Keynote speakerInnovation to improve public health: The case of Institut TransMedtech, Living lab of CHU Sainte-JustineCarl-Éric AUBIN (Executive and Scientific Director, TransMedtech Institute)

14:00Transfer to the Standard Life Room, 1st floor

14:15-15:00Creative cognitionMarine AGOGUÉ (Professor, HEC Montréal)

15:00-16:00Communities of innovation: Introduction and theoretical frameworkPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Roundtable 2: Examples of communities of innovationModerator: Erik GRAB (Vice President Strategic Anticipation, Innovation & Sustainable Development, Michelin)Guy PARMENTIER (Director, Department of Innovation, Entrepreneurship and Design – IAE / Université de Grenoble Alpes)Luc SIROIS (Managing Director and Co-founder, Hacking Health)Jean-Yves COUPUT (Director, Footwear and Business Innovation – Salomon) Patrick LLERENA (Professor, BETA – Université de Strasbourg)

16:00-16:15Break

16:15-17:00CREATIVE WORKSHOP 2: Hands-on application on communities of innovationGuy PARMENTIER and the Mosaic Team

17:00-17:45Team project Working Group (WG)

17:45Transfer to Le Cercle Restaurant, 6th floor, HEC Montréal

18:00-20:30CREATIVE WORKSHOP 3: Making the perfect omelet !Patrick COHENDET (Professor, Mosaic – HEC MontréalLaurent SIMON (Professor, Mosaic – HEC Montréal)International jury:Élisabeth BENNY (Marketing Director, Benny & Co.)Francesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))Laurence VALLÉE (Social media curator, Mosaic – HEC Montréal)


Program Week 1 • 11YULBCN • 10


FRIDAY, JUNE 30

Hacking Health: Bringing

innovation to healthcare


8:30-8:45Conception of healthcare environments at CHU Sainte-Justine…an evidence-based design Claude FORTIN (Nursing Director, Executive codirector of Academic-Care, Transition Director, CHU Sainte-Justine)

8:45-9:30Tour of the new hospital facilities

9:30-10:00Introduction to the 3Rs: Review – Reflect – RecreatePatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

10:00-11:00Innovative projects in healthcare: A comparison of ecosystems

The CHU Sainte-Justine innovation platformKathy MALAS (Clinical-academic manager of the innovation platform at CHU Sainte-Justine)

Humanicité – A neighborhood for lifeIsabelle BRASSART (Director, GHICL, Université Catholique de Lille)

11:00-11:15Break

11:15-12:15Health innovation ecosystem in StrasbourgGuillaume HERT (Coordinator, French Tech Alsace)Patrick LLERENA (Professor, BETA – Université de Strasbourg)

Health innovation ecosystem in CataloniaEsther GALINDO (Ph.D. Student – University of Barcelona)Jaume VALLS (Professor, University of Barcelona)

12:15-13:30Lunch

VENUE

> CHU Sainte-Justine, Mother and Child University Hospital Center, 3175, chemin de la Côte-Sainte-Catherine, Montreal, H3T 1C5

13:30-16:30The Hacking Health PhilosophyCREATIVE WORKSHOP 4: Applying an ideathon competition to the team projectsLuc SIROIS (Managing Director and Co-founder, Hacking Health)Isabelle LUSSEYRAN (Head of development, Hacking Health)

16:30-17:30Feedback and lessons learnedPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Luc SIROIS (Managing Director and Co-founder, Hacking Health)

Free evening



SATURDAY, JULY 1

Discovering Montreal with YULISM

13:00-17:00The YULISM RallyeStéphane MARTEL (Founder and CEO, YULISM)Olivier OFFMAN (Partner and COO, YULISM)and the YULISTAS!

17:00-19:00Petanque competition and cocktail

VENUE

> Espace La Fontaine, 3933 avenue du Parc-La Fontaine, Montreal, H2L 0C7


SUNDAY, JULY 2

Creativity and territories

7:15Meeting point for bus departureHilton Garden Hotel, 380, rue Sherbrooke O., Montreal, H3A 0B1

9:00Espace 4 Saisons Continental breakfast

WelcomeMichel LAMONTAGNE (President, Board of Directors, Magog Technopole)Diane PELLETIER (Municipal Councillor, City of Magog)Mimi PONTBRIAND (Secretary-Treasurer, Magog Technopole)

9:30-10:15Roundtable 3: Creative territoriesModerator: Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Anne BERTHINIER-PONCET (Associate Professor, Conservatoire national des arts et métiers (CNAM))Nathalie CRUTZEN (Associate Professor, HEC Liège)Marie FERRU (Associate Professor, Université de Poitiers)Nathalie GUILMOT (Methods manager, Creative Wallonia Engine)

10:15-10:30Break

10:30-10:45Introduction to the Magog ChallengeMichel LAMONTAGNE (President, Board of Directors, Magog Technopole)

CREATIVE WORKSHOP 5: Concept-Knowledge (C-K) as applied to the Magog ChallengeMarine AGOGUÉ (Professor, HEC Montréal)

12:45-13:45Lunch

14:00Bus departure for Quai MacPherson

15:00-17:00Cruise of Lake Memphremagog aboard the Grand Cru

17:15Departure for MontrealDrop off at Hilton Garden Inn Hotel

VENUES

> L’Espace 4 Saisons, 4940 chemin du Parc, Orford, J1X 7N9

> Escapades Memphremagog, 1032, rue Principale O., Magog, J1X 3L2



MONDAY, JULY 3

Creative industries: the Cirque du

Soleil (CDS) / Business Model

Canvas Workshop / La TOHU


8:15-8:40Welcome to CDS

8:40-9:30Behind the scenes: A guided tour of the CDS

9:30-9:45Break and change into sportswear

9:45-10:45Full CircleMichel LAPRISE (Writer and Director, Cirque du Soleil)

10:45-12:15CREATIVE WORKSHOP 6: Acro-artistic activities

12:30-13:45Lunch

14:00-17:00CREATIVE WORKSHOP 7: Business model generationYves PIGNEUR (Professor HEC Lausanne, co-author of the best seller Business Model Generation)

17:15Transfer to la TOHU

17:30-18:35Welcome and visitSustainable development through culture: The example of la TOHUStéphane LAVOIE (Director General, la TOHU)

18:50Bus departureDrop off at Hilton Garden Inn Hotel

VENUES

> Cirque du Soleil, 8400, 2e avenue, Montreal, H1Z 4M6

> La TOHU, 2345, rue Jarry E., Montreal, H1Z 4P3


VENUES

> HEC Montréal, Standard Life Room, 1st floor (access via ascenseurs Nord ) 3000, chemin de la Côte-Sainte-Catherine, Montreal, H3T 2A7

> Big Top Cirque du Soleil, Old-Port of Montreal (Metro station Place d’Armes)

TUESDAY, JULY 4

Art & Culture /

Design Thinking Workshop


9:00-9:303Rs: Review – Reflect – Recreate

9:30-10:00New practices in philanthropyDanielle CHAMPAGNE (Director, The Montreal Museum of Fine Arts Foundation) (tbc)

10:00-10:15Mind, body and creativityFrançois BEAUREGARD

10:15-11:00Exploring new artistic business models: The case of Atelier UNTTLDMarie-Michèle FILLION (Artist, Program Coordinator and Coach, YES (Youth Employment Services))Simon BÉLANGER (Co-founder and co-designer, Atelier UNTTLD)José Manuel ST-JACQUES (Co-founder and co-designer, Atelier UNTTLD)

11:00-11:15Break and transfer to Salon l’Oréal

11:15-13:15 Collaborative art therapy Ekaterina TURKINA (Professor, HEC Montréal)

13:15-14:15Lunch

14:15Transfer to Salle Standard Life, 1st floor

14:30-17:00CREATIVE WORKSHOP 8: Design thinkingNiels BILLOU (Co-Founder, the Humanos Institute)

17:00-17:30Team project WG

Free time

20:00An evening under the Big Top with the Cirque du Soleil’s latest production – Volta


YULBCN • 20


WEDNESDAY, JULY 5

Rethinking branding & strategy

for creative positioning


9:00-9:15Welcome to the Bell Campus

9:15-9:45 3Rs: Review – Reflect – Recreate

9:45-10:15Lessons learned at the Summer SchoolElaine BISSONNETTE (Director, Brand Strategy, Bell Canada)

10:15-11:00Beyond branding at BellRick SEIFEDDINE (Senior Vice-President, Brand Strategy, Bell Canada)

11:00-11:15Break

11:15-11:45New perspectives in brandingPierre BALLOFFET (Professor, HEC Montréal) (tbc)

11:45-12:00Open discussion

12:00-12:45A flair for creativityRoger PARENT (Founder, President and Head Creative Director, Réalisations.net)

12:45-14:00Lunch at Bell

VENUE

> Bell Campus, 1, Alexandre Graham-Bell, Île-des-Sœurs, Verdun, H3E 3B3

14:15-15:00Montréal en Histoires Michel LEMIEUX (Lemieux Pilon 4d Art)

15:00-15:15Moderator: Pierre BALLOFFET (Professor, HEC Montréal) (tbc)Michel LEMIEUX (Lemieux Pilon 4d Art)Roger PARENT (Founder, President and Head Creative Director, Réalisations.net)

15:15-15:30Break


16:45Transfer to buses and return to MontrealFree time

21:30-23:00Cité découverte: Techno-historical walking tour in Old Montreal with Michel LEMIEUX (Lemieux Pilon 4d Art) (optional)


YULBCN • 22


THURSDAY, JULY 6

Social innovation,

collaborative economy /

Ubisoft: 20 years of creativity in

Montreal!



9:30-10:00Collaborative economyPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

10:00-10:30Ecosystem partnerships and co-creationMadan RAO (Research Director, Your Story Media / Founder, Jazzuality)

10:30-10:45Break

10:45-11:15Reconnecting the solitudes of the social innovation value chainHugo STEBEN (Director, Maison de l’innovation sociale)

11:15-11:45Collaborative innovation in health careThe Hacking Health Team (tbc)

11:45-12:00Lessons learned from social innovation and collaborative economy as applied to the team projects

12:00-13:00Lunch

VENUES

> La Maison du développement durable, 50, rue Sainte-Catherine O., Montreal, H2X 3V4

> Ubisoft Montréal, 5505, boulevard Saint-Laurent, Montreal, H2T 1S6

13:15Transfer to Ubisoft

14:00-14:30Ubisoft Montréal: 20 years laterClaire CHABERT (FunHouse Marketing Director, Ubisoft Montréal)Marc-Olivier BOUCHARD (Art Direction and Environment Portfolio, Ubisoft Montréal)

14:30-14:45Introduction to the game design workshopCédric ORVOINE (Vice-President HR and Communication, Ubisoft Montréal)

14:45-17:45CREATIVE WORKSHOP 9: From game conception to production

17:45-17:50Lessons learnedLaurent SIMON (Professor, Mosaic – HEC Montréal)

17:50-19:00Cocktail

Free evening



FRIDAY, JULY 7

Bringing humans closer to

nature: a Space for Life

8:15-9:00Arrival at the Rio Tinto Alcan Planetarium and breakfast at the Bistro

9:00-9:25An immersive show: KYMA, power of waves with an introduction by Pierre LACOMBE (Director, Planetarium Rio Tinto Alcan)

9:30-10:30Visit of the Montreal Biodôme andintroduction of the renewal project Migration Rachel LÉGER (Director, Biodôme)

10:30-10:40Return to the Rio Tinto Alcan Planetarium

10:40-10:55Break


11:25-12:30How Montréal Space for Life sustains creativityCharles-Mathieu BRUNELLE (Executive-Director, Montreal Space for Life)With the participation ofAnne CHARPENTIER (Director, Insectarium)Rachel LÉGER (Director, Biodôme)René PRONOVOST (Director, Montreal Botanical Garden)Pierre LACOMBE (Director, Planetarium Rio Tinto Alcan)

12:30-14:15Working lunch and team project updateFree afternoon

DEPARTURE FOR BARCELONA!

VENUE

> Rio Tinto Alcan Planetarium, Montréal Space for Life, 4801, avenue Pierre-De Coubertin, Montreal, H1V 3V4

program week 2 | bcn

barcelona


SATURDAY, JULY 8

ARRIVAL IN BARCELONA

12:00Airport pick-up and transfer to Barcelona city center

BCN | program week 2 program week 2 | bcn

YULBCN • 30

SUNDAY, JULY 9

WELCOME / BARCELONA

A CREATIVE CITY

8:15Meeting point: Plaça Catalunya

8:30-10:30Bus tour – Architecture and creative areas of Barcelona

10:30-11:00Break

11:00-11:15Welcome and Barcelona week planning Jaume VALLS (Professor, University of Barcelona)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)

Introduction of week 2 participantsIntroduction of the morning session

11:15-12:00The magnetism of Barcelona: Understanding the attractiveness of the city for creative and knowledge workersMontserrat PAREJA-EASTAWAY (Professor, University of Barcelona)

12:00-12:45Barcelona strategic tourism plan 2020Albert ARIAS (Head of the Tourism Strategic Plan of Barcelona, Barcelona City Council)

12:45-13:30Centre de Cultura Contemporània de Barcelona (CCCB)Maria RIBAS (Head of the Audiences Unit, CCCB)

VENUES

> Centre de Cultura Contemporània de Barcelona, Carrer de Montalegre, 5

> Montjuïc / Poble Espanyol (Welcome Dinner)

13:30-14:15Lunch

14:15-15:00 Free visit of CCCB exhibitions

15:00-16:30Recap of week 1Patrick COHENDET (Professor, HEC Montréal)Laurent SIMON (Professor, HEC Montréal)Free afternoon


20:00-23:00Welcome dinner (informal meal)Montjuïc / Poble Espanyol


YULBCN • 32

MONDAY, JULY 10

THE START-UP ECOSYSTEM /

PERFORMING ARTS

8:45-9:00Welcome coffee (Media TIC)


9:30-10:15Connecting business: Networks and challenges at 22@BarcelonaAntoni OLIVA (Executive Director, 22@ network)

10:15-11:45Roundtable of mobile games companiesJuan MATURANA (Game Producer, Social Point)Ignacio MARIN (Senior Game Producer, Gameloft)Maxim PETROV (Chief Product and Data Manager, Zeptolab)

11:45-12:15Break

12:15-12:30Transfer to Barcelona Activa

12:30-13:30Barcelona Activa as an entrepreneurship promoterXavier DUMONT (Head of Entrepreneurship Services, Barcelona Activa)

Doing business in Barcelona and MontrealAlfons CALDERON (Economic Attaché, Bureau du Québec in Barcelona)

13:30-14:15Visit of Entrepreneurship Center and Incubator (Barcelona Activa)

14:15-14:45Lunch

VENUES

> MediaTIC, c/ Roc Boronat, 117> Barcelona Activa, c/ de la

Llacuna, 162> Mercat de les Flors, Carrer

Lleida, 59


15:30-16:00Transfer to Mercat de les Flors

16:00-16:45The cultural capitality of Barcelona Lluís BONET (Professor, University of Barcelona)

16:45-17:15Mercat de les Flors (presentation of the company)Àngels MARGARIT (Director, Mercat de les Flors)

17:15-17h30Coffee break

17:30-19:00We are all creative but how to apply it: Two personal views on creativityCesc GELABERT (Choreographer / Dancer)Lydia AZZOPARDI (Dancer)


YULBCN • 34

TUESDAY, JULY 11

CO-SOCIETY / INNOVATION & HEALTH

Summer School meets the co-society (at the Institute of Next)

9:30-10:00 Registration and welcome coffee

10:00Welcome Alfons CORNELLA (President and Founder, Infonomia)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)

10:10-10:30Creative and innovation spaces, state of artAlfons CORNELLA (President and Founder, Infonomia)

10:30-10:45Creative space presentation (tbd)

10:45-11:00Banc Sabadell creative space Maria SANTOLARIA (Head of Innovation, Banc de Sabadell)

11:00-11:15 Creative spaces presentation (tbd)

11:15-11:30Futbol Club BarcelonaMarta AUBIA (Innovation Strategist, FC Barcelona) (tbc)

11:30-11:40Summing up on creative spaces Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)

11:40-12:10Coffee break

12:10-13:15Challenges MTL-BCN workshop HEC+UB

13:15-13:45So what have we learned?

Transfer to UB Parc de Recerca en Ciències Socials i Humanitats

VENUES

> Institute of Next, Marià Aguiló, 28

> Universitat de Barcelona, Parc de Recerca en Ciències Socials i Humanitats, Can Jaumandreu Carrer del Perú, 52

13:45-14:30Lunch


15:30-16:30Innovation in the Catalan health systemRamon MASPONS (Chief Innovation Officer, Catalan Agency for Health Information, Assessment and Quality (CAHIAQ))

16:30-16:45Break

16:45-18:15Innovation and health: Innovative experiences and projects of catalan hospitals

Hospital de Sant Joan de DéuJorge Juan FERNÁNDEZ (Innovation and Research Department – Hospital Sant Joan de Déu)

Fundació Institut GuttmannJosep M. TORMOS (Research Director, Institut Guttmann)

Corporació Sanitària Parec TaulíLluís BLANCH (Critical Care Consultant, Corporació Sanitària Parec Taulí and CIBERes, Universitat Autònoma de Barcelona)

18:30-20:45The Baschet Sound SculpturesMartí RUIZ (Researcher, Sound Art Lab University of Barcelona)



WEDNESDAY, JULY 12

TRADITION & RENEWAL: THE CASE OF

CATALAN GASTRONOMY


Transfer to Fundació Alícia, Sant Fruitós del Bages



9:45-11:45The sense of the senses: The sense of AlíciaJudit AUGÉ (Món Sant Benet)Jaume BIARNÉS (Chef, Fundació Alícia)

11:45-12:15Break

12:15-12:45Kami De DeusRobert RUIZ (Founder, Kami De Deus)

12:45-13:15El Bulli business modelPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)

13:15-14:15Catalan cuisine and the Restaurant 7 PortesFrancesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))Susana SÁNCHEZ (General Director, 7 Portes)

14:30-16:00Lunch


18:00Return to Barcelona city center

VENUE

> Fundació Alícia, Sant Fruitos del Bages



THURSDAY, JULY 13

DESIGN / FASHION INDUSTRY

8:45-9:15Welcome coffee


9:45-10:45Rethinking Design and creation: Lessons from C-K theoryArmand HATCHUEL (Professor, École des Mines, Paris)

10:45-11:45From concept to realityAndreu CARULLA (Designer, Andreu Carulla Studio)

11:45-12:00Break

12:00-13:30Visit of the museum (product design and fashion floors)

13:30-14:30Lunch (and free visit of other exhibitions of the museum)


15:30-16:30Fashion innovation incubatorsAndy PRATT (Professor of Cultural Economy, City University of London)

16:30-16:45Break

16:45-18:15Round table of fashion creators (organised by LaSalle College International (LCI) Barcelona)

19:00-20:00Visit to the exhibition David Bowie Is

VENUE

> Disseny Hub Barcelona, Glòries Catalanes Place, 37



FRIDAY, JULY 14

TEAM PRESENTATIONS &

CLOSING CEREMONY

8:45-9:15Welcome coffee


9:45-13:30Summer School team project presentations

13:30-14:30Lunch

Transfer to the UB Historical Building

15:30-16:30Final creativity performanceXavi LOZANO (Musician, Bufa & Sons)

16:30-17:30Closing ceremony

17:30Farewell cocktail

21:00Dinner at 7 Portes Restaurant (optional)

VENUES

> Universitat de Barcelona, Faculty of Economics and Business, Avinguda Diagonal, 696 (Metro Zona Universitària)

> Universitat de Barcelona, Historical Building, Paraninf, Plaça Universitat

> Restaurant 7 Portes, Passeig Isabel II, 14 (optional)


SATURDAY, JULY 15

Optional City Tour

Highlights from Barcelona


other

YULBCN • 44

mtl | thanks to

Atelier UNTTLD

Bell Canada

Benny & Co.

BETA – Université de Strasbourg

Chanel PB

CHU Saint-Justine

Cirque du Soleil

City of Magog

Conservatoire national des arts et métiers

Creative Wallonia Engine

CRIAQ

École polytechnique de Montréal

Escapades Memphremagog

Espace La Fontaine

French Tech Alsace

Hacking Health

HEC Lausanne

HEC Liège

HEC Montréal

Jazzuality

Kaunas University of Technology

Kedge Business School

La TOHU

Lemieux Pilon 4D Art

L’espace 4 saisons

Lucie et André Chagnon Foundation

Magog Technopole

Maison de l’innovation sociale

Maison du développement durable

McGill University

Michelin

Montpelier Business School

Montréal Space for Life

Polytechnic University of Catalonia

Réalisations.net

Ryerson University

Salomon

The Humanos Institute

TKM-TechKnowMetrix

Torrot Electric Europe

TransMedtech Institute

Ubisoft Montréal

Université Catholique de Lille

Université de Grenoble Alpes

Université de Poitiers

University of Barcelona

Yncréa

Youth Employment Services

YULISM

Partners • 45

Partners | mtl

organized by

ASSOCIATE PARTNERS

PRINCIPAL PARTNERS

WITH THE SUPPORT OF

YULBCN • 46

BCN | thanks to

Andreu Carulla Studio

Barcelona Activa

Bufa&Sons

Bureau du Québec à Barcelona

Catalan Agency for Health Information, Assessment and Quality

Centre de Cultura Contemporània de Barcelona

Corporació Sanitària Parc Taulí

Disseny Hub Barcelona

Fundació Alícia

Gameloft

HEC Montréal

Hospital Sant Joan de Déu

Institut Guttmann

Institute of Next

Kami de Deus

LCI

Món Sant Benet

Parc de Recerca en Ciències Socials i Humanitats

Restaurant 7 Portes

Social Point

Sound Art Lab (UB)

Torrot

Universitat de Barcelona

Universitat Politècnica de Catalunya (Barcelona Tech)

Zeptolab

Partners • 47

partners | bcn

organized by

with the collaboration of

in the framework of

other

YULBCN • 48

notes

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