Techno-Chic MDH Muenchen

Modedesign 1011, W2012

Anna Backer, Michelle Dowery, Nathalie Schenkel, Christine Braeu

The Scenario

• lightweight living

• Multi-functional products

• Connected world, wide accessibility

• fast-paced, cheap fashion that does not

stress the environment

• fabrics made from new high-tech, low-

impact fibers

• programmable clothes

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Video: „Video Dresses“ by Hussein Chalayan

Link:

http://www.youtube.com/watch?v=U_Tm_w5aODE

• clothes via 3-D body scanners

• virtual dressing room

• biodegradable, non toxic and

can be sprayed on

• Recyclable clothes

• “cradle to cradle”

• Crowd-sourcing fashion

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„Virtual dressing room“ in a fashion store

• Mature generation

predominates

• movement of global

balance of wealth and

power

• China- no longer a

country for low-wage,

but known for equality

and development

• Chinese brands on

the rise

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Couture from a can

• Since 1995 the Spanish fashion designer Manuel Torres is working on a new way of producing textiles in the future

• textile can be easily sprayed onto the body or any other surface

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8 Textile sprayed on a chair

• spray consists of a

solvent of short fibers

and polymers

• instant non-woven

material through

cross-linking

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• colors can be

modified

• can be

washed and

worn again

• possibilities for

personalized

fashion

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3- D Printer

• technology since 1986

• mostly used in the automobile industry for prototypes

• Today utilized for medical implants, individually-designed football shoes, jewellery, lampshades, racing car parts, solid-state batteries

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12 Jewelry made from a 3-D printer

How it works:

• Printer, the special ink

and a typical design

program to create a

model of an object

are needed

• develops a three-

dimensional replica

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• Can be used with a range of different materials for the objects such as plastic, powder, metal and even chocolate

• requires less raw materials than traditional production

• can also build complex ready-made objects

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• Possibility of

personalization

• Technological

haute couture

fashion of Iris

van Herpen -

noted for her use

of 3D printing

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• designed each piece with Photoshop and translated it into a 3D object

• Printing these dresses lasted almost a whole week

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17 3-D printed dress in detail

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3-D printed dress

by Iris van Herpen

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3-D printed top

By Iris van Herpen

Chameleon Fashion

• Angel Chang working

with innovative

materials such as

color- changing prints,

light-up fabrics and

self- heating linings

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• Pleated tunic of

spring/summer

collection 2007

changes color

• Other prints

appear in

sunlight

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Video: „Chameleon Fashion“ by Angel Chang

Link: http://www.youtube.com/watch?v=deNL-BSnNHw

Electricity Generating Textiles

• electricity by weaving tiny wires into a

garment

• wires produce power by being rustled,

stretched or ruffled by a light breeze

• normal fibers of a garment are covered

with nanowires which are made out of zinc

oxide

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• 50 nanometers in diameter

• could produce 80 milliwatts of electricity on

one square meter of fabric

• would be enough energy to recharge a

portable music player

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Social networking garments

• Designer Jennifer Darmour is working with wearable technology

• Garment connects wirelessly to Facebook or any other social network

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• keeps in touch

with friends by only using normal gestures

• integrated into the shoulder part

• can provide a “tapping” feeling to let you know when someone has sent you a message or a comment

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28 Jennifer Darmour‘s social networking garments

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Video: campaign „social networking garments“ by

Jennifer Darmour

Link: http://www.electricfoxy.com/projects/ping/

Brand- Requirement for success

Labels…

• had to give attention to serious risks in the past

• had to respond to them strategically

• had to seize the rich opportunities they presented

• had to look out for unexpected competition while developing own skills for the new world

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• totally new challenges

• well-known brands have disappeared

unable to adapt fast-enough

• A successful brand in 2025 has always been in the right place in the right time

• keeping pace with the latest relevant trends and modernizations

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• general public is highly intertwined,

connected and has a new sort of

awareness and knowledge

• a prosperous brand must be creative

• difficult to keep a loyal consumer base

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• Financial incentives: discount offerings

• style incentives: day-by-day outfit suggestions used to maintain the attention of the consumers

• labels which purchase and supply methods adapt best to the conditions of the constant changing world

succeed in business

• offer the consumer to always be connected and online with garments

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Collection

• Spring/Summer collection for 2025

• Six pieces

• four outfits

• Garments in which social networking

technology is integrated

• The pieces can be manipulated

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Color palette

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Color palette

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Color palette

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Color palette

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Color palette

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Color palette

(BANDS FASTENED BY MAGNETS)

ADVANTAGES OF SCENARIO:

+ healthier and wealthier society

Increase of consumption

+ ultra-high-tech

Cheaper and faster provision

New possibilities

A greater range of offerings

+ Always up-to-date

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+ Highly connected

Access to endless mass of information

+ Emphasis on sustainability

No anxiety of toxics

reuse: Re-processable, reusable,

biodegradable

No waste

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disadvantages OF SCENARIO:

- Highly connected

Overload of stimuli

- Fast-paced world

Individual: Burn-out

Business : Bankrupt

Countries: Extreme poverty

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- High levels of automation

Crippling unemployment

- Rapid growth of cities

Provisioning limited

Hastily constructed suburbs

Blackouts and water shortages

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Sources

• http://www.fabricanltd.com/technology.php

• http://www.economist.com/node/18114221

• http://www.irisvanherpen.com/site/collections/escapism-couture

• http://www.angelchang.com/Page_Collection_3.html

• http://www.foxnews.com/story/0,2933,330615,00.html

• http://www.electricfoxy.com/ping/

• http://inspirationgreen.com/assets/images/Clothes/Sr.%20Amor.jpg

• http://www.fashionisingpictures.net/streetstyle/TechnoChicLourdes6.jpg

• http://van-de-fashion.blogspot.de/2010_07_18_arch

• ive.html

• http://www.3ders.org/images/solidoodle-3-3d-printer-4.jpg

• http://tiptoebutterfly.blogspot.de/2010_07_01_archive.html

• http://profimasking.files.wordpress.com/2011/07/eyemagnet-virtual-fitting-room-motion-detection-1.jpg

• http://www.youtube.com/watch?v=U_Tm_w5aODE

• http://photos.techfieber.de/wp-content/uploads/2012/07/nervous-system-3d-druck-schmuck.jpg

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Thank you for

your attention 46