Social Media: Basics & Beyond

Jennifer Hrusch, Jennifer Hess, Ellen Armstrong and Julie Theado

2

What is Social Media?

Social Media is the sharing of user (human) created information and interacting on-line using Internet technology

Read more: http://thesocialmediaguide.com/social_media/50-definitions-of-social-media#ixzz1XkHZxBob

3

What is Twitter?

• 140 Characters

• Tweet

• Follow

• Be Followed

• Direct Message

• @ Reply

• Retweet

4

Who is Tweeting?200 million people!*

• Individuals• Businesses• News Outlets• Celebrities• Libraries• Librarians and other Professionals

*As of September, 2011. http://mashable.com/2011/09/08/twitter-has-100-million-active-users/

55

What’s to Tweet About?

6

Why Twitter?

• Shared content “Twitter provides the hub, the means of connecting all of one’s online activity to create a real-time, people-run and directed broadcasting network.”*

• Power of the crowd: people pick the news• Multiple streams: No one kind of content rules• It’s personal: Connecting to people, not just content• It’s interactive: Responding, not just consuming• Access to the global mind

”How Twitter is changing the Face of Media,” Soren Gordhamer, Nov 2009, http://mashable.com/2009/11/11/twitter-media-landscape/

7

Getting Started

• New to Twitter? Join today!• Choose a Username• Public or Private?• Find people to follow• Let people follow you and follow them back• Make use of Twitter tools to manage and

measure

8

Choosing a Username

• Don’t be afraid to use your real name• Include profession or interest• Be creative• Distinguish yourself• Keep it short (It’s part of your 140 characters!)

9

Public or Private?

• Show your real name and location• Bio: Provide information about yourself• Web: Add a link to your other content• Let others find you by email• Add a location to your tweets

• Protect your tweets• Use HTTPS

10

As long as you follow…

• Who to Follow (suggestions, interests, find friends)• Lists• Similar to You• Follow back

11

Tips, Tools and Tricks

• Tweetdeck and Hootsuite• Notifications• Scheduling Tweets• Impact: Tweetstats, Twitterholic and Klout• Hashtags: Tweetchat

12

What is Facebook?

• A portal for social networking• Profile is the center of Facebook• Find and add friends• Share Photos and/or videos• Organize a Community, Shared Interest or

Event• Email or chatting or message

13

Who’s on Facebook?More than 750 million active users!*

• Individuals

• Businesses

• News Outlets

• Celebrities

• Libraries

• Librarians and other Professionals

*As of September, 2011. http://www.facebook.com/press/info.php?statistics

14

Why Facebook?

• Keep in touch with friends and family• Share photos and videos• Stay informed on community events• Join networks• Join Groups• Select your own level of privacy• Ability to reject friend requests

15

Getting Started

16

Creating a Page

•A Facebook Page is kind of like a blog. It gets updated by you just like a website.

17

Public or Private?

• Control privacy settings when you post• Control your default privacy• Control how you connect with people you know• Control what happens when friends tag you or your content.• Control what gets shared with apps, games and websites.• Limit the audience for posts you shared with more than

friends.• Manage your lists of blocked people and apps.

*Privacy setting often change so be aware and update as necessary.

18

Finding Friends

• Search using email address• Search for friends by name• Find friends using The People You May Know

tool• Select friends and send a friend request• Wait for friends confirmation

19

Tips, Tools & Tricks

• Load and tag pictures and video• Add links• Filter who is in your timeline• Create your URL• Block applications

20

Questions