tech tana - internship presentation reviewed
TRANSCRIPT
Internship PresentationTECH TANASARNSOPAPORN
AUGUST 11, 2016
B.S. Material Science and EngineeringB.S. Integrated Business and Engineering Honors (IBE)
Understanding Challenges
Blooming Thoughts
Redefining OperationJourney
Other Involvements
Outline
Understanding Challenges
In June 2016:41% Active customers
400M GMV
Understanding Challenges
In June 2016:41% Active customers
400M GMV
Goal: Activeness >> 60% !!GMV +
+10% !!
Understanding Challenges
Understanding Challenges
Interviewed 1,346 customers (2.5% of population)
Understanding ChallengesOnsite Visits @ Karnchanaburi@ Ratchaburi@ Petchaburi@ Pichit@ Pitsanulok
Understanding ChallengesToo few!
Too Many!
Understanding ChallengesToo few!
Too Many!
Rider coverage issue contributes to 20% of the lapsed customers.
Understanding Challenges
Class definitions do not reflect operational value
Understanding Challenges
Class definitions do not reflect operational value
Rider visits and routes are not optimized
Understanding Challenges
Class definitions do not reflect operational value
Rider visits and routes are not optimized
Who to Prioritize?
Redefine Rider Operation
Redefine Operation
Who to
visit?
Customer Preference
Visit Value/Cost Visit
Necessity
Redefine OperationWho to
visit?Reduce unnecessary visits by 40%Cover 1,000 new shops with
unlimited growth potential Improved Customer Activeness
Other Involvements
Other InvolvementCashvan Redeem Schemes• Pointback• Lotto Lucky Draw (Cashvan)
-16% cost
@570 tickets = -50% cost
Other InvolvementRider Competition
•+223% GMV from Natural Rateexcluding Cashvan transaction
March April May June July300320340360380400420440460
GMV Increase in July
Month
GMV
(Milli
on B
aht)
Blooming Thoughts
Blooming Thoughts
Ask the Right Questions
Ask the Right Way
The Importance of Free Minds
Friends
More Technical Stuffs…
Redefine Operation
Who to
visit?
Customer Preference
Visit Value/Cost Visit
Necessity
Redefine OperationCustomer PreferenceCustomer Preference Rating
ActivenessMax potential GMV#TransactionProduct DiversityProduct preference
Redefine OperationVisit Value & Cost
Comparing operational costs
- depreciation and gas expensesCluster Value
- value rating of all customers within 1km radius
Visit Value/Cost
Redefine OperationVisit Necessity Filtering
Fledging Non-GIROabled GIRO, Topup via Riders Active GIRO Self-sustainable
Visit Necessity