PORTFOLIO

Table of conTenTs

Introduction

Our Services

Technologies

How we work

Case Studies

1. AB InBev Marketing Sharing Platform

2. AB InBev Leffe.com

3. Hewlett-Packard Living Apart Together

4. Adobe LiveCycle ES2

5. Media To Serve Platform

Enabling Partner - Events

Contact details

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InTroducTIon

TCS Digital World is a Brussels based company with branches in London and Paris. We provide digital solutions for companies who do not have the in-house technology to deliver.

Building digital solutions for ideas that advertisers and agencies come up with but do not employ the in house technology to deliver, let alone imagine that there even is a digital way to build it. That is what we love, do best and excel at.

When we met in 2006, it immediately became clear that we shared refreshing new ideas on the increasing digitalisation of the world around us. Branding and marketing being our common field of experience, we took up the glove and made digital innovation the core of our projects.We became more and more involved in complex projects and made them simple to deliver across a whole spectrum of different departments of our client companies.

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our servIces

Whether you’re a personal user or a large brand, technology should encourage and not swamp you. It can either enhance an experience or stop it.

tcs digital world turns complex ideas into high performing and user-friendly products. Investing in a perfect set-up and environment ensures flawless performance and the ability to stay up to date with the latest evolutions in development.

Design & development of:

» websites» banners» 3D animations» personalised video» web-to-print» applications with back-end integration» search engine optimisation

Examples of projects:

LEffEAB InBev Global & LocalBrand website, bannering, social media.

HoEGAArDEnAB InBev GlobalBrand website.

HoEGAArDEn HAppy HourAB InBev LocalCampaign website with personalised video.

MuLtI-BrAnD fIfA 2010 EMEA prEDIct & WIn AppLIcAtIonBudweiser, Hasseroeder, JupilerMulti-Brand, Multi-Lingual High performance football betting engine.

BELGIAn BEEr cAféAB InBev GlobalBrand website for consumers & partners.

Hp storAGE & sErvErsHewlett-packard BeLuxCampaign websites, bannering, personalised digital printing.

Hp storAGE & sErvErsHewlett-packard BeLux3D animation.

ADoBE Es LIvEcycLEAdobe systems BeneluxCampaign website using Adobe LiveCycle technology, bannering.

XEIkonpunch GraphixWeb-to-print application.

sEcurItAssecuritas Aviation securityA custom SlideShare like solution to control and enforce brand and messaging worldwide.

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Being mobile and device ready is more important than ever. Access to info on the move is the new standard. Interacting with friends, commerce and work when- and wherever we want is the new lifestyle. If your customer or prospect is not able to interact with you on their mobile device they will simply turn to others with whom they can. latest evolutions in development.

Design & development of:

» mobile applications» mobile games» mobile-friendly websites

Examples of projects:

BELGIAn BEEr cAféAnheuser-Busch InBev GlobaliPad application in the Belgian pavilion on the Shanghai WorldExpo.

BEck’sAB InBev GlobalA Blackberry game based on the prime ingredients of Beck’s, multiple levels.

MoBILE MonDAyAgoriaMobile friendly website, form factor neutral.

sports AppLIcAtIontcs digital worldMulti-Platform sports application featuring Live Scores and push updates. Very bandwidth friendly. One source but compiled to iOS (iPhone, iPod), Adroid and Blackberry.

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Sharing is caring and the days of a brochure site are over. Today we share, communicate and move information for business and fun in real time. Our expertise includes developing platforms on all operating systems, so they are independent from and high performing on all devices. We build it so you can share it!

services:

» marketing collaboration & sharing platform» digital assets management» music aggregation platform, DRM or downloads» automated chat solutions

Examples of projects:

MArkEtInG sHArInG cEntErAnheuser-Busch InBev GlobalWe call it Facebook for the enterprise. Corporate social sharing, project team sharing & digital assets management for the global marketing teams.

MEDIA to sErvEuniversal Music BelgiumMusic aggregation platform. With DRM or downloads.

AutoMAtED cHAt soLutIonstele2, Bol.comWith our partner LivePresence

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The gap between I.T. and on-line gets smaller everyday and we are constantly evolving with it too. Our managed and monitored I.T. Service simply means you have piece of mind and support so you can Focus on your core business.This type of hardware is getting faster, more intelligent and better value for money meaning these days it is an investment not a cost.

Hosting so you are always up, streaming and loading and interacting with your clients and friends in the digital World. A managed and monitored hosted service where the performance is always peak dealing and predicting.

services:

» set up» monitoring» support

Examples of projects:

BuDWEIsErAnheuser-Busch InBevFIFA 2010 Worldwide Campaign.

MuLtI-BrAnDAnheuser-Busch InBevFIFA Predict & Win EMEA Multi-Brand Campaign.

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TecHnoloGIes

» Functional and technical analysis: UML, ERD, Enterprise Architect, Visual Paradigm, Visio

» Binary and Backwards compatibility

» Programming: C/C#/C++, Silverlight/WPF, XNA, Java (J2ME / J2SE / J2EE), Google Web Toolkit, DHTML, SQL, PHP, HTML5, CSS2/3

» MySQL

» jQuery

» Networks: IMAP4, POP3, SMTP, Wiresharck, Cisco CCNA

» IDEs: Metrowerks Codewarrior, Microsoft Visual Studio, Carbide, Eclipse, Netbeans, jDeveloper

» Operating Systems: Android, Windows, windows mobile windows phone 7, Symbian OS, Linux, Microsoft Surface, HP Web OS, Nokia QT

» Versioning: SVN, Perforce, git

» Databases: DB/SQL skills

» Lotus Notes

» Telecom: VOIP

» Project: Atlassian Jira & Confluence

» Adobe Photoshop™, Adobe Indesign™, Adobe Flash, Adobe Illustrator™, Adobe After effects, Adobe Dreamweaver, Cinema 4D (basics), Acrobat™

» Wordpress, Joomla, Drupal, Zend

» System Administration: Tomcat, Debian, Red Hat

How we work

In 80% of the cases we manage our projects according to the same methodology, using the same steps progressing in a project. Each project is managed by a Project Manager who is responsible for handling the contract that we consider as the account. Every project is clearly identified with a project number and has a timing, an team, a scope and a budget.

We mainly divide our projects in development driven projects and communications driven projects. In reality we often manage a combination of these two.

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communication project steps

1. Briefing2. Requirements document3. Creative concept4. Media plan5. Detailed budget6. Production7. Testing8. Live9. Monitoring & reporting10. Evaluation

Development project steps

1. Briefing2. Requirements document3. Functional document4. Technical document5. Detailed budget6. Production7. Testing8. Live9. Monitoring & reporting10. Evaluation

The steps 2 to 5 above always take place before we start production. Every step has to be complete before going to the next one; however always in respect of the available timing.

For production planning and management we use the Kanban Method.

case sTudIes

1. Extranet and intranet design: AB InBev - Marketing Sharing Center

2. Digital business analysis, information architecture and web design: AB InBev – Leffe.com

3. Digital Web Marketing: Hewlett Packard - Living Apart Together (BTC)

4. Digital Web Marketing: Adobe – Adobe LC ES2 Document management campaign

5. platform: Media To Serve platform

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1. ABinBev MArketing ShAring Center (MSC)

client: Anheuser-Busch InBev Global

Extranet and Intranet Design

We call it facebook for the enterprise. corporate social sharing, project team sharing & digital assets management for the global marketing teams of the world’s largest brewing company.

Brief:Anheuser-Busch and InBev always had a marketing portal. Although totally different in approach they both were used as a central access point into the marketing information at hand. We were briefed to integrate the existing intranets of both companies into one marketing platform with “a single sign on” login as well as think of ways to stimulate sharing and collaboration.

process and Methodology:TCS approach to projects of this scale includes providing business analysis, information architecture, web design, development, client staff training (online training and introduction roadshow), helpdesk, internal communications and project management services. Monthly analysis and reporting of web and usage analytics is provided.

Deliverables:» Enterprise wiki & corporate social network portal

- to share ideas, participate in discussions and contribute to important projects

- each page can be made open to everyone or selected groups

- functionalities: dashboard with real-time insights, integration with social media and aggregated news feeds, corporate social network, creation of own personal space, status updates sharing and microblogs, following members of team, Facebook-style comments.

» Document & knowledge sharing center

- project documentation

- knowledge management and contribution

» Security & access controls- content kept safe and secure with 3 levels of permissions - global (without requiring user to sign-in), space (each space can be secured by its own permissions, users must be granted access), page (every page can have its own security).

results:A sophisticated intranet marketing collaboration platform including an enterprise wiki, document sharing centre & corporate social network portal – a high-end infrastructure with a global reach (over 900 marketeers worldwide).

NB: due to Non-Disclosure Agreement unfortunately we are not allowed to show results or give access to this intranet. The visuals overleaf are the designs on which production was done.

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MSC - Login

MSC - Home

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MSC - Brands

MSC - Connections

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MSC - Temple Navigation

MSC - User Story

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2. LeFFe OnLine PreSenCe

client: AB InBev - Leffe

Digital Business Analysis, Information Architecture and Web Design

Digital marketing plan and implementation for the premium beer brand – covering the scope from business analysis to productional delivery and marketing communications (websites, social media, email marketing, banners campaigns, reporting & analytics).

Brief:

Leffe is a premium beer brand targeted at 30-55 year old males from higher social classes. In 2009 the brand had a Flash-based website with 4,000 visitors a month and not indexed on Google. Leffe had no idea if their target customers were online, had not digital marketing plan and was not present on social media. TCS was asked to identify the target audience online, their expectations of the brand, create a digital marketing plan and develop/ roll out the necessary steps in the plan.

process and Methodology:

STEP 1: ORGANISE A SURVEy ON DIGITAL PROFILING ON THE TARGET AUDIENCE» Online survey (in collaboration with Insites Consulting) with 600 participants based on

qualitative and quantitative criteria matching the Leffe target audience.

STEP 2: DEVELOPMENT OF A DIGITAL MARKETING PLAN & BUDGET.» Based on the survey findings the marketing plan and annual budget.

STEP 3: ROLL OUT - IMPLEMENTATION OF THE FOLLOWING PILLARS OF THE PLAN:» Build a new website

- following our 7-step process (see above) we developed a Drupal website with Flash containers with indexed pages and databases-stored content

» Create a CRM program- program set up to manage email opt-in/opt-outs, install email campaign management

and create a personal experience of the website on login. The CRM was integrated with Saleforce and allowing offline registration management.

» Develop an online activation plan- to increase amount of opt-in email addresses and traffic to the website a media plan

and program with compelling activation offerings was developed and communicated via online banners on 3rd party sites and social media

» Deployment of a structural social media presence- set up profiles on Facebook, Twitter; YouTube and Flickr with ongoing conversation

(managed by TCS in accordance with established guidelines)

STEP 4: REPORTING, EVALUATION AND OPTIMISATION.» Monthly reports on Google Analytics, social media channels and CRM.

» Every 6 months an evaluation of the digital marketing activities - based on the reports and interpretation possible optimisation activities are suggested.

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results:» Leffe website – site visits increased over 300%, peaking at 40,000 visitors per month» Leffe Facebook Page – over 40,000 followers» Leffe Twitter account – over 600 followers

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Leffe - Home16

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Leffe - SKU

Leffe - Detailpage Leffe Lentebier

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Leffe on Facebook - Leffe Ambassadeurs

Leffe on Twitter - Leffe Brewers

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Leffe on Flickr

Leffe on youTube

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Leffe Newsletter

Leffe Banners

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3. hP BUSineSS teChnOLOgY COnFerenCe - Living APArt tOgether

client: Hewlett-packard Belgium

Digital Web Marketing

Website and online communications campaign for an annual Hewlett-Packard business technology conference on the topic of “Virtualisation” - a technology allowing to run two different operating systems on one machine.

Brief:To develop online communication campaign announcing the event, recruiting visitors and explaining the concept of “virtualisation”, supported by a conference website for registration, agenda and post-event repository. The challenge: the target audience was no longer willing to physically attend conference. How to explain the concept of “virtualisation” to the conference audience in an engaging way.

process and Methodology:

» Indicational survey which showed audience is familiar with the concept but confused with what it means exactly and tired with ‘boring’ ‘all look alike’ communication.

» Concept/ creative idea - we decided that a very compelling image with a lot of stopping power was needed as a recognisable campaign umbrella and conversation-starter in social media - a more emotional image and a theme given to a business conference

» deliverables:- “Living Apart Together” theme- conference website- online communication campaign - banner ads, email campaign and postcards

results:» 30% increase of visitors compared with previous year.

» Due to a compelling image the campaign was a conversation started in social media.

HP Living Apart Together - Banners

HP Living Apart Together - Landingspage

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HP Living Apart Together - Website

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HP Living Apart Together - Email Template

HP Living Apart Together - Post Card

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4. ADOBe LiveCYCLe eS2

client: Adobe

Digital Web Marketing

Brief:Adobe LiveCycle is an enterprise solution enabling companies ot optimise their document management. The brief was to create online awareness campaign, generate at least 30 qualified leads and establish Adobe as an enterprise solution provider in Belgium and the Netherlands. The challenge was that Adobe LiveCycle is a very complex software to explain and marrying Adobe’s “creative and playful DNA” with the perception of a trustworthy enterprise solution.

process and Deliverables:

» A survey in which we learnt audience had no idea the solutions in Adobe LC ES2 could be used for document management and would not go looking in the direction of Adobe when confronted with these kind of needs.

» Concept/ creative idea- we proposed to offer the target audience an online test with 7 multiple choice

questions which made them realize they need to optimize document management

- incentives to complete the online test - personal analysis of where Adobe LC ES2 could solve your problems and for those who agreed to be contacted for a demo - 10 free songs download from Universal Music

- a dedicated campaign website was created where you could take the test, designed in the visual brand DNA of Adobe

» Online communications campaign - banners on IT media sites and LinkedIn.

results:We generated 103 qualified leads after Phase 1 (the original target was 30).

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ADOBE LIVECyCLE ES2 - Email Template

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ADOBE LIVECyCLE ES2 - Home

ADOBE LIVECyCLE ES2 - Step 1

ADOBE LIVECyCLE ES2 - Result page

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ADOBE LIVECyCLE ES2 - Downloadplatform

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5. MeDiA tO Serve MUSiC PLAtFOrM

client: universal Music Belgium

Music download platform

A self-service, promotional media platform developed and owned by TCS Digital World where we host and distribute all Universal Music Belgium digital content (3,700 artists and about 270,000 tracks).

This content is hosted on secure servers and distributed through protected links.

type of content:» music, PDF, video

» voucher based

» multiple templates

» your own campaign URL

Main features:» self-service - users can manage their catalogues, create promotional websites in 5 clicks, request statistics and generate vouchers

» reseller model - ability to allow partners to resell the model and to activate other partners

» multiple catalogues - ability to manage different catalogues (e.g. Top 1000, Jazz Only, Most Dowloaded, U2 Discography, etc)

» multiple templates - ships with 5 templates, each one with configurable options (self-service)

» analytics - extended campaign-based analytics (self-service, real-time, automated email reports)

» highly scalable - architecture built for the cloud, with proven delivery of up to 27 tracks, 256kbps per second

» flexible model - track downloads/ album downloads, DRM or non-DRM, subscription based

results:The Media to Serve platform has been industry proven and used by the following companies:

tcs Media to serve platform - examples of usage:

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enablInG ParTner

TCS Digital World actively supports and enables initiatives that stimulate exchange of knowledge on digital marketing, social media and the mobile industry.

Techmap is the real world and online community that pioneers the evolution of business through the practical application of technology for marketing, advertising and Pr professionals across multiple sectors. TCS is actively involved in the chapters in London, Paris and Brussels, with presentations in Amsterdam.

www.wearetechmap.com

Mobile monday started in Finland in September 2000 with a meeting on a monday with some professionals of the mobile telephone world. This format has widely outgrown helsinki, and at present world-wide city chapters have sprung up in a loose grassroots way around the globe. This loose network has been recognized as a catalyst for mobile innovation. mobile monday defines itself as the community of professionals of mobility. TCS Digital World made the mobile friendly website, actively helps in finding expert speakers and partners for the event.

www.mobilemonday.be

The first appsmarathon.eu event, organized by mobilemonday Brussels and TCS Digital World, will remain in the memory for a long time, because it has crystallized in one evening the hopes, doubts and enthusiasm of a new wave of Belgian mobile developers. TCS co-organised the first European edition of this event for mobile developers and following its great success is planning another one for September 2011.

www.appsmarathon.eu

TCS was also behind 2 successful editions of industry conference dedicated to Android mobile platform for developers, influencers and business people.

www.droidcon.be

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conTacT deTaIls

tcs digital world BRUSSELS t +32 2 256 08 91jetselaan 120 f +32 2 256 08 921090 brussels - belgium E brussels@tcsdigitalworld.com

tcs digital world AMSTERDAM E amsterdam@tcsdigitalworld.comherengracht 1641016 BP amsterdam - netherlands

tcs digital world LONDON t +44 20 30 51 376867 Clerkenwell Road E london@tcsdigitalworld.comEC1R 5BL - London

tcs digital world PARIS t +33 610 154 657172 rue Gallieni E paris@tcsdigitalworld.com92100 Boulogne-Billancourt

please visit us at www.tcsdigitalworld.com

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